Interview With SIUF, Art Director Of China International Underwear Culture Week, Lan Yuping

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< p > today's era is becoming a cultural age, namely, the era of cultural rejuvenation.

When the state attaches great importance to improving the national cultural soft power and tries to demonstrate the unique charm of Chinese culture, the underwear industry also realizes that culture is the soul of enterprises and the wings of enterprises flying to the world.

China international underwear culture week takes the concept of "China's world" as the platform concept and "culture makes underwear more wonderful" as its core values, and advocates the significance of culture to underwear and the significance of brand.

Lan Yuping believes that cultural representation is a concept, but also a heritage, the inheritance of the brand, the inheritance of value.

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This year, Lan Yu Ping was once again invited to plan for the current China international underwear culture week to plan a comprehensive cultural impression plan for the planned SIUF2014 China (Shenzhen) international brand underwear exhibition, P.

Under the planning concept of "being born with the heart and enjoying the whole world", we have excavated the classic costume, the belly dresses, which is the most representative of the development of underwear culture in Chinese history.

"Belly bag" is the best representative of Chinese underwear, and is the embryonic form and cultural root of Chinese underwear.

Each dynasty has its unique interpretation.

Lan Yuping put forward an innovative idea: to make a belly pocket that carries Chinese culture.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > underwear > /a > cultural return journey.

< p > at present, the Orlando team is elaborately interpreting the theme image of China international underwear culture week. The core elements are "belly bag", "face mask", "face changing", "flying sky" and "culture of men and women", highlighting the cultural concept of "interaction", "blending" and "integration".

Boldly integrate the Chinese underwear culture with the essence of Chinese culture, hoping to bring Chinese underwear into the world with the help of Chinese culture through the platform of lingerie culture week and offer a splendid cultural feast for underwear from all over the world.

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< p > he said that the carefully designed belly pocket for this cultural week is rich in cultural implications.

The history of Chinese underwear has a long history, and its origin can be traced back to the beginning of chaos.

The use of the belly button reflects the concept of underwear culture returning to nature and returning to Oriental beauty.

The belly pocket symbolizes the sense of return and root seeking of Chinese underwear culture, so that the belly culture can be extended and developed to show the greatness of Chinese clothing to the world.

The whole creativity is ingenious. "I put in many cultural elements of China for five thousand years, hoping to trace back the underwear culture with Chinese culture and use the belly pocket to represent the Chinese underwear".

This belly pocket reflects the charm and vitality of Chinese excellent traditional culture.

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Less than P, how can the Shenzhen lingerie exhibition take a place in the ever-changing world trend? "Lan Yu Ping" combined with China's unique skills to "change face", put forward that "changeless should be changed forever, and never change from its ancestor".

The platform's soul, platform culture, values and development concept will not change.

The aim is to serve better and deeper. The platform serves the country, industry, enterprise, brand and staff. The vision and values of this service can never change! "/p

< p >, therefore, China international underwear culture week's proposition is "homeopathy, change of spirit, invariable change of mind."

Lan Yuping said, "mutual generation, namely collision and communication, is platform exchange, product exchange, and exchange of ideas."

From the heart, that is, the platform and the heart of the enterprise, they all want to go to the world.

The platform pushes the enterprise to the world, and the enterprise wants to push the brand to the world through the platform.

With the heart and dream, the underwear industry can flourish.

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< p > China's international underwear culture week's core values "culture makes underwear more wonderful" points out the focus of the underwear industry on the future brand.

Lan Yuping thinks that enterprises should concentrate on their hearts and settle down to build underwear brand.

In brand building, we should grasp the characteristics, such as product, image, mode and so on, so that the culture that the brand carries can be visualized, symbolized and impressionized.

China's international underwear culture week is a platform to focus on services, promote exchanges between Chinese enterprises and the world, promote Chinese brands to the world, and realize the world dream of Chinese underwear.

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