Wechat Buying Clothes To Offend Friends Is Not Cost-Effective.

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< p > < strong > > to Sina micro-blog < /strong > /p >

< p > when friendship meets money, something embarrassing happens.

Nowadays, the hot WeChat friends circle buying - the emerging phase of the emerging sales channels has become a microcosm of the characteristics of the Chinese society and embodies Chinese philosophy of human nature everywhere.

However, when it is tainted with negative information such as Shanzhai, poor quality, killing and so on, this kind of "human economy" is difficult to take off the hat of a lie.

22 year old Dalian girl Xu Mou lost her friend's trust.

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< p > < strong > half a year ago, buying the first shirt is the first /strong < < /p >.

P, an unpleasant dinner, the intention of the banquet is not necessarily good.

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< p > Dalian girl Xu is not so.

At first, she occasionally bought some beautiful "a href=" http://sjfzxm.com/news/index_f.asp "clothes > /a" in WeChat's circle of friends, just because she shared the experience.

This is a desire to make friends beautiful.

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Under the recommendation of P, the group of girls in the circle of friends bought more than 10 clothes at one go.

How much does it cost? How much does she sell? It belongs to voluntary labor.

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< p > when Xu found that others were making money in friends circles, Xu was moved.

People can generate business opportunities. A small sweater with a price of 25 yuan is sold to a friend of 50 yuan.

The paction took place in October 2013.

She is a salesperson in a nail shop.

In her spare time, Xu will download "a href=" http://sjfzxm.com/news/index_f.asp "clothing > /a" photos at the supplier's office and upload them to friends circle.

At peak hours, she sells more than 30 sales messages each day, with at least 6 photos.

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< p > this is WeChat's "standard template" for buying clothes.

In reality, the supplier is very anonymous. She doesn't know or care about it. It's all through WeChat.

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Less than P, after receiving the payment, she pfers the information about her friend who buys clothes to the supplier and delivers the goods.

"Making money is so simple."

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Less than P, November 2013, Xu sold more than 40 clothes and made 1520 yuan.

Xu used this money to buy a golden bracelet.

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< p > < strong > it is assumed that the relative is a garment factory < /strong > < /p >.

< p > a black sling has become the fuse between her and her friend A.

Little A found that the shirt was gone and dyed black.

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< p > she had passed with Xu Gou, but Xu only said, "this time, I'll get you a good quality next time."

But little A is unbalanced inside.

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"P" Xu every day in WeChat friends circle "brush screen", also attracted friends dissatisfaction.

Wasting mobile phone traffic is not convenient.

No one is ashamed to say so.

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During the period of < p >, there were 3 people in the circle of friends of A.

"My circle of friends is full of merchandise information, WeChat is useless."

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< p > Xu says frankly that he has some "Princess disease".

At that time, a friend reminded her in a roundabout way not to regard her friends as the object of business, but Xu did not listen.

"I told them, friend, help me."

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< p > in fact, Xu does not have the quality of clothes because she has never seen anything in real life and has no stock in hand.

But she told her friends that the clothes sold were all export orders, and that relatives in the family were in the clothing factories.

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< p > < strong > friends put selfish labels on her < /strong > /p >

< p > December 2013, < a href= "http://sjfzxm.com/news/index_f.asp > > return < /a > incident, let the hearts of these friends cool off.

Little friend B bought a coat from her, but when she put it on, she didn't imagine it so good-looking, so she planned to return it.

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< p > but Xu insisted on changing.

Xiao B felt sad after she learned the truth from her boyfriend and felt that she was used by Xu.

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< p > in the circle of friends, small B shielded Xu, and told friends who had been told privately to friends.

Selfishness has become a friend's private comment on Xu.

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< p > Xu slowly discovered that no friend consulted with her about clothes.

She learned that many friends had blocked her WeChat news.

What is more serious is that some of the former good sisters did not call her when they were shopping.

She took the initiative to show her little B, but she was brought back by a word. "We still support you, you haven't taken us as a dish."

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< p > in March this year, because no one bought clothes, Xu had no choice but to stop WeChat purchasing business.

In 6 months, she earned 3000 yuan in total.

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< p > gains and losses have become a problem that Xu has often considered recently. She is suffering from loneliness.

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< p > < strong > experts say < /strong > /p >

< p > who is buying WeChat? < /p >

Girls aged < 18 to 26 years old accounted for 72% < /p > P.

< p > Zhang Zhiwen, a well-known WeChat marketing and operation expert.

In an interview with our reporter, he provided reporters with a set of data.

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< p > 72% of girls aged 18 to 26 were among WeChat's friends.

This group of data is based on his investigation of more than 1900 WeChat shopkeepers.

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< p > Zhang Zhiwen said that the use of WeChat friends circle shopping is mainly divided into two forms: one is to use private WeChat accounts to rely on real contacts to sell, and the circles are friends in reality.

Accounts not only release commodity information, but also like ordinary WeChat users release life sentiment, interact with friends.

Second is pure marketing account, relying on location, search and other means, specifically to attract strangers to sell.

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< p > these girls who engage in purchasing WeChat are divided into two categories: one is the girl who makes extra money in her spare time, and the other two is the girl who works for her career.

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< p > in the latter, many people are influenced by false cases and have dreams of becoming rich.

"According to some news from WeChat, it's not uncommon to buy a month's income of 3 million and 5 million, which can be verified. These cases are all fake. They are fabricated by commodity suppliers in order to increase distribution channels."

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< p > < strong > > How about the development of WeChat purchasing? < /strong > < /p >

< p > relying on friends circle promotion is only primary form < /p >.

< p > Zhang Zhiwen said that WeChat's circle of friends is only the primary form of WeChat marketing.

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Less than P, WeChat distribution is the advanced form of WeChat's purchasing industry.

In Guangdong, Zhejiang and other places, a relatively complete distribution network has been formed.

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Below P suppliers, there are WeChat distributors, distributors and distributors.

The system of supply, payment and reward has already formed a system.

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< p > WeChat circle of friends is not only virtual, but combined with offline stores, group buying, Taobao network and other ways to go hand in hand.

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< p > Zhang Zhiwen once created a record of selling 550 thousand eggs in a month.

"Where is the money so profitable? Selling so many eggs, we think a lot of ways to develop distributors, pfer offline business to online and so on. Only with solid operations and honest management can we really grow bigger and stronger."

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< p > < strong > guest interview 1 < /strong > < /p >

< p > topic: what is the negative information about WeChat purchasing? < /p >

< p > Personas: Zhu Guanfei status: Deputy Director of China micro marketing brand research and marketing center, CNBD Standing Committee of National Alliance of micro marketing < /p >

< p > reporter: WeChat purchasing has been exposed to negative information such as Shanzhai, poor quality, killing and so on. What does this phenomenon indicate? < /p >

< p > Zhu Guanfei: WeChat is also a small society. It is a microcosm of the characteristics of contemporary society.

It has positive energy and negative energy, which reflects the real mentality of the social group.

The negative phenomena of WeChat marketing are caused by three reasons in the final analysis.

First, our integrity and spirit of contract are not enough.

Two, the construction of regulations and systems can not keep up with others.

Three, some consumers do not have strong awareness of prevention, blindly follow the introduction of others, or too much profit by buying vanity.

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< p > reporter: what kind of communication culture is reflected in WeChat's circle of friends? < /p >

< p > Zhu Guanfei: it is a realistic embodiment of Chinese communicative philosophy.

We can not do without doing business and doing things. It is actually an asset.

Human connections are actually a double-edged sword, which can be used to win a win-win situation.

Take the circle of friends as an example, your products have grades, prices are cheap, friends will take the initiative to buy you, this time you are convenient for your friends, you also earn money; in other words, if you cheat, you are centered around your own interests, then the result will only be wasted.

The so-called "Cheng" and Xiao He lose Xiao He, the key is to see what kind of mentality you take to deal with it.

It is an asset, a tool, and an attitude of being human.

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< p > reporter: what inspiration can this phenomenon bring to us? < /p >

< p > Zhu Guanfei: "human economy" has its merits, but there are also shortcomings.

In this mode, the strength of friends in WeChat's circle of friends, and the relationship between you and your friends, to some extent, affect and even determine the amount of merchandise sold.

Chinese people are fastidious about "welcome to send" and "mutual benefit".

It always brings trouble to friends and relies on friends to do business. This mode itself has some defects.

Are you willing to let your friends feel that you are immature or even tired? This may hurt your feelings, but it is the truth.

In the face of money and friendship, WeChat purchasing agent should think and be careful, do not blindly follow suit, do not overdraw the feelings between friends.

Friends do not mix too much utilitarian things.

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< p > < strong > guest interview 2 < /strong > < /p >

< p > topic: what are the consequences of "killing ripe"? < /p >

< p > character: Zhao Xiaoming identity: a famous psychologist in China, < /p >.

< p > reporter: can you find the commonness of character traits in "kill the ripe person"? < /p >

< p > Zhao Xiaoming: I have studied a large number of cases, and found that most of the "mature Acquaintances" tend to be active in interpersonal relations, and they actively interact with others and actively participate in social life.

Like controlling others and using power.

Showing affection, kindness, sympathy and intimacy to others.

But they often have narcissistic tendencies, do not have the real empathy ability, can not stand in the other side's perspective for others, and can not realize their own words and actions to other people's influence, so although they show friendly and sympathetic characteristics in interpersonal communication, but they do not have the real understanding and tolerance of others' quality.

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< p > reporter: what are the consequences of this phenomenon? < /p >

< p > Zhao Xiaoming: in an individual behavior, if a behavior is often rewarded, this behavior is more likely to be repeated.

"Killing ripe" has made use of the tolerance and emotional needs among friends, and is easy to get money, so it encourages this behavior to spread in the circle of friends.

Killing people will be disgusting, because the one who knows the good will get the reward and the other side will pay the emotion.

This is an unequal social exchange.

The "Acquaintances" ignore the interpersonal order and are isolated and excluded from the circle of friends.

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