Promotion Wisdom Of Clothing Store

< p > retail businesses often engage in promotional activities such as buying 100 to 50, giving gifts to 500 yuan, etc. What are the usual ways to promote sales? What kinds of products are easier to get larger profits by promoting sales? < /p >

< p > promotion is one of the most important means of marketing. There are dozens or even hundreds of different ways according to the different businesses.

The most common activities are holiday shopping, discount, discount, membership card points, or some eye catching activities. For example, when Gome opened its business in Tianjin, it had held "the first 1000 sets of 17 inch color TV sets, one for only one yuan", all of which are aimed at increasing customer benefits and increasing the commercial value of commodities to achieve better sales.

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< p > promotional products have different classifications according to different purposes and different means of sales promotion. Whether they are salable goods or unsalable goods, they can be used in activities.

For example, moon cake is a popular food before the Mid Autumn Festival. It can stimulate consumers to buy through promotion. However, through investigation, the price of moon cakes will drop sharply after the Mid Autumn Festival. At that time, moon cakes will turn from salable goods to unsalable goods.

At this time, if businesses must take greater efforts and smarter ways to take measures, commodities will become "waste products".

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< p > in terms of profit, we should not judge the size of profit only by selling goods well or selling poorly.

In commodity < a href= "//www.sjfzxm.com/news/index_c.asp" > best selling stage < /a >, it is possible that the sales promotion is vigorous and profitable, resulting in a very thin profit.

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< p > in the stage of slow sales, if the cost of goods itself is low, even if the business seems to have depressed most of the price, it is still very profitable.

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< p > a lot of merchants often make "scientific experience" when formulating the "a href=" //www.sjfzxm.com/news/index_c.asp "promotion price < /a >. There is no scientific and reasonable pricing plan. Would you like to introduce how to make a scientific pricing strategy according to different sales purposes? < /p >

< p > pricing method has three basic categories, the first is the cost oriented pricing method, the second is the demand oriented pricing method, and the third is the competition oriented pricing method.

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< p > < a href= "//www.sjfzxm.com/news/index_c.asp" > cost orientation < /a > pricing includes two major categories: one is cost plus, the other is target pricing.

The concept of cost plus is explained in detail, for example, the cost of goods is 10 yuan, merchants want to earn 1 yuan, and the final price is 10+1 (yuan).

Target pricing is based on total cost and estimated sales volume to determine target rate of return and calculate the price.

Specifically, in the promotion pricing, we must first calculate the cost of the product itself and the cost of the gift portion, and then add the profit portion that we hope to get, that is, the price of the final product.

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< p > demand oriented pricing is divided into three types: cognitive value, reverse pricing and demand differential pricing.

Cognitive value is more subjective, for example, the specific pricing of a star concert ticket, in addition to the cost of hardware facilities such as venues, equipment and so on, mainly depends on how much you know about him.

Reverse pricing, as the name implies, is based on the consumer's ability to accept the price.

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