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SKOHOUS Leisure Shoes

2014/4/19 12:05:00 29

Shu HouseCasual ShoesShoes.

< p > traditional department stores, which contain a large number of products, including categories such as a href= "http://sjfzxm.com/news/index_s.asp" > dress, /a, home, cosmetics, handcrafts, crafts and so on, which are related to the daily consumption of consumers. Department stores hope that consumers can have more choices, increase the associated rate and total shopping volume through the mode of aggregation, as a one-stop shopping mode of comprehensive department stores, and indeed have achieved good results outside; with the advent of the Internet age and the growth of differentiated brands, it has now been gradually impacted by specialized shops and online shops, resulting in the decline of the performance of many comprehensive department stores in China; < /p >


< p > the future competition mode is more than the age of strategic single product; it has a competitive advantage in a subdivision field; from the point of view of competition, less is more, sometimes more wants, and less often; it can concentrate on a subdivision to make a better future.

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< p > at present, in China's "a href=" http://sjfzxm.com/news/index_x.asp "fast fashion" /a "casual shoes" area, SKOHOUSE as a leading brand, SKOHOUSE focuses on young and fashionable customer groups, focusing on the development of casual shoes, and does not involve other products, that is, it does not involve high-heeled shoes and formal business shoes.

Shu Shi Ke only targeted young men and women, aged 22 or so, to provide them with the world's fashionable casual shoes. Their officials said: "only when the market segments become the first place, can they have the chance to survive and develop." indeed, they focus on their "parity fashion" route, through the fashion buyer's operation mode, constantly grab the fashion elements of the world, develop casual shoes for young people, and create the FDC model in China (which is factory direct to consumers), eliminating the intermediate links, so that consumers can really get the goods with high cost performance. The new products of Zhou Zhou have a very fast updating speed, so that consumers will have surprises every time they enter the shops.

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In the fast fashion brands of the world, UNIQLO, GAP, H&M, ZARA and other brands have received good attention, and the fast fashion brand SKOHOUSE Schwartz from Hongkong focuses on the casual fashion of casual shoes, and manages casual shoes in the "small and beautiful" shop mode. Its business area is generally in 40-80 square meters of shops and 80-120 square meters of image shops, and stores are opened in mall, large supermarket and mature commercial street. SKOHOUSE's retail price is 29-299, which brings value experience to consumers, it can be said that the price is substantial, and does not mean that there is no taste; < /p > 80-120.


< p > there is an old saying in China: small house is small and big is big. The product line is also the basis for gaining competitive advantage. I believe SKOHOUSE Shu Shi Ke will become the leader of domestic fast fashion casual shoes in the subdivision category, < a href= "http://sjfzxm.com/news/index_q.asp" > brand "/a".

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