In Recent Years, Small And Medium-Sized Cities In China Have Become A Fast Fashion Market.

< p > < < a href= > //www.sjfzxm.com/news/index_f.asp > > UNIQLO > /a > H&M shopping, then go to Starbucks to sigh cup of coffee. In the past, for the people of Shunde, this mode of consumption can only be realized in big cities such as Hong Kong, Macau or Guangzhou and Shenzhen. Now it is not unusual in Shunde.

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< p style= "text-align: center" > img align= "center" border= "0" alt= "src=" /uploadimages/201404/12/20140412105511_sj.JPG "/" < < >.

< p > reporter found that the "fast fashion" brand characterized by warehouse sales is in Shunde.

Like the popular fashion brand UNIQLO, there was only one new city in the past. Last month, Ronggui's Tian You city and Lecong Tian You Cheng also opened a new store.

Hot wind, which is popular with young people, can also find its "Fang Ying" in the new city and the Yong Wang shopping center respectively.

What is the market prospect and the current situation? Reporters interviewed with questions.

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< p > < strong > Shunde is "fast fashion" < /strong > < /p >.

< p > < strong > popular city < /strong > /p >

< p > it is understood that in recent years, many "fast fashion" a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" brand has shifted the strategic target to the Chinese market, and the two or three line city has become the main development area of these brands.

"Consumers in the two or three tier cities generally have certain purchasing power, and the impact of other brands is not great. Rapid entry can quickly take root in the local market.

Shunde native did not have these brands, and the public's consumption power is not weak, "insiders said in an interview with reporters.

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< p > reporter also visited the new city shopping plaza, Ronggui Tian You city and Lecong Tian You Cheng, a manager in the shopping mall told reporters that the introduction of these merchants into shopping malls can enhance the overall fashion effect of the shopping malls, on the other hand, the most direct thing is to lead a lot of popularity.

At present, there are quite a lot of large shopping malls in various streets and towns in Shunde, and the reporters also know that many shopping malls have the need for pformation and upgrading, and whether there are more "fast fashion" brands stationed in Shunde, which is worth the expectation of consumers.

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< p > < strong > buyers are mostly younger < /strong > < /p >.

< p > < strong > middle income group < /strong > < /p >

The entry of "P" "fast fashion" brand in Shunde has won a lot of praise from many people.

Netizens @ Xiaolin said: "these brands can be settled in Shunde, so we don't need to go to such a long distance to go shopping."

In addition, during the visit, the reporter saw in the newly opened Lecong Fortune City UNIQLO store, Mr. Zhang, a local citizen in Lecong, was choosing "a target=" _blank "href=" //www.sjfzxm.com/ "> clothes" /a "." I am a loyal fan of fast fashion brand. I have to run to Chancheng or Guangzhou to buy it now, and I will not use it now, "Mr. Zhang said.

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< p > reporter in Daliang new town H&M < a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > store visits to see that the shop is launching the latest spring dress this year, because of the weekend, many young people in the dressing room lined up.

"You don't need a very high price to buy clothes that are suitable for work, but the price is still acceptable," says Xiao Liu, a waiting citizen.

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< p > reporter has investigated a number of fast fashion brand stores in Shunde. The prices of these brands range from tens to two hundred or three hundred yuan, and they are fashionable and bright. They are deeply loved by working people.

"Most of the customers who go to the store are in the middle or upper level, and the price is relatively moderate, so that they can improve their shopping mood," the salesperson of Ronggui Providence store told reporters.

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