China Garment Association Explores New Fashion Retailing Mode In The Era Of Excess

< p > "over capacity" has been the focus of clothing industry in recent two years.

Compared with the traditional excess industries such as steel, cement, glass and so on, which are mainly concerned at the national level, the clothing industry is facing fierce competition in the market because of its low entry threshold, small investment intensity, and directly facing ordinary consumers.

Even the brand clothing entering Huarun, Bailian, Wanda and other famous urban complex systems also has great sales pressure.

Because there is a final elimination, a long time can not complete a certain amount of sales, it will be "please go out", and there are many brands behind the queue.

< /p >

< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > surplus era > /a > coming < /strong > /p >

< p > the city complex is "the emperor's daughter is not worried about marrying"? According to the statistics of the strategic map of the 2013 China 50 city complex released by the world bank, the scale of 11 cities in the 50 popular cities all over the country is 10 million square meters.

By the end of 2012, the total number of shopping centers in the country was over 3000, with a total commercial building area of 212 million square meters.

According to the statistics and forecasts of the commercial complex of 18 major cities by China real estate information group, by the end of 2015, the stock of urban complex area will increase from 80 million 870 thousand square metres at the end of 2011 to 243 million 870 thousand square meters, and the compound growth rate will reach 32%.

The "space surplus" of urban complex has become a problem that can not be evaded.

< /p >

< p > whether it is "overcapacity" or "excess space", the "surplus" is actually "homogenization".

Therefore, according to the characteristics of regional consumption culture, the urban complex carries out the personalized "a href=" //www.sjfzxm.com/news/index_c.asp "business plan" /a, and how the clothing brand can form the brand and product mix that matches the business planning and consumption needs through individual combination, which requires integrating the resources of the commercial complex and the two ends of the brand clothing.

< /p >

< p > < strong > > the conformity resources of the service association < /strong > < /p >

< p > March 27th, < a href= "//www.sjfzxm.com/news/index_c.asp" > China Garment Association < /a > put forward at the press conference of "new fashion retail mode of China" at CHIC, "integrating stock resources and customizing the brand format for the comprehensive body of the city" is an important exploration in this direction.

< /p >

< p > China Fashion Association, relying on its far-reaching influence in China's apparel industry and extensive international and domestic cooperation, integrates local brand and international brand advantage resources, and combines the power of developers of the urban complex, local government and professional operators to tailor the brand format to the specific consumer market. The China Apparel Association will closely cooperate with the relevant parties through capital bonds, and has set up investment management companies and business management companies to carry out specific operations. At the level of project management, it will make bold and innovative applications in such commercial frontiers as experiential consumption, O2O boundless sales, big data services, and integration of industry and Finance.

< /p >

< p > under the guidance of this business mode, the China clothing association and its relevant agencies will, according to the specific economic conditions such as urban population, GDP, total retail sales of consumer goods, per capita consumption expenditure and other basic economic indicators, such as the basic architectural space, commercial functional requirements and value of business circle, and so on, specifically allocate the proportion of local brands, international brands and original brands, and the proportion of business area, so as to customize the brand format combination programs with different characteristics and different characteristics for different cities, and plan to cover 50 or two or three cities in 5 years.

< /p >

< p > the first item was selected in Jinhua, the economic center of central Zhejiang, and its format is "city orlies", which emphasizes consumption and cost performance.

The traditional Oates, located in the suburbs of the city, is no stranger to us. "City outlets", as the name suggests, is the city's outlets, located in the city's sub center or even CBD. For example, the Jinhua project falls on the 500 beaches, known as "CBD's CBD", which is tailored to Jinhua's urban status, economic strength and the overall business environment.

< /p >