2014 Fashion Growth Brand Conference Held In Beijing

In March 26, 2014, the circulation of the China Textile Industry Federation and the China clothing association jointly organized the "gathering brand dream" as the exemplary force - the 2014 China Fashion growth brand conference. CHIC2014 China International Clothing and Accessories Fair Shanghai China lottery.

Wang Tiankai, vice president of the China Federation of industry, vice president Zhang Li, chairman of the circulation branch, Xia Lingmin, assistant chairman of the China Textile Federation, Chen Dapeng, executive vice chairman of the China clothing association, Wang Wei, deputy director of the Ministry of industry and information technology, Wang Wei and other industry leaders and guests attended the conference.

The evaluation of Chinese clothing growth brand was launched in 2010 by the Circulation Association of China Textile Industry Federation. It aims to focus on and enhance the growth and growth environment of Chinese clothing independent brand, accelerate the rapid growth of small and medium-sized garment enterprises, and jointly cultivate and create the growth force of Chinese clothing brand ecology.

The self organizing committee was informed that this year is the fifth year of the evaluation of the brand growth of Chinese clothing. This work started in October 2013. As of March 11, 2014, 121 cumulative evaluation materials were received from the national clothing professional market and local trade associations. A total of 79 garment enterprises declared the "Chinese clothing growth brand". 42 garment channel operators have declared "excellent channel providers of Chinese clothing brand".

　　 Deep interpretation " China's clothing growth brand "

In 2013, the growth rate of China's textile and garment industry slowed down in the past 2012-2013 years, due to industry development and market environment. A series of predicament, such as intensified international competition, weak domestic demand, raw material prices and financing difficulties, will accelerate the self innovation and development and transformation of enterprises, which is both a challenge and an opportunity for small and medium sized start-ups.

According to the circulation appraisal report of the 2014 China clothing growth brand, the 59 "China clothing growth brands" that were evaluated in 2013, the average sales volume was 54 million 760 thousand yuan, and the 2012-2013 year growth rate was over 10%. From the analysis of relevant data, we can see that these small and medium-sized garment brand enterprises in the growth period have maintained a good foundation for development, have strong growth potential, and have made great progress in the enterprise information management and brand communication. More than 75% of the enterprises have built ERP information management system.

Brand is the commanding point of market competition. As China's economic development speed has changed from rapid growth to steady growth, China's garment industry has gradually transformed from volume expansion to brand building, and brand strategy is also upgrading to the national strategic level. It can be said that the promotion of brand value has become an important goal and symbol of brand building transformation and upgrading.

The main purpose of the China Textile Joint circulation committee is to promote the evaluation of China's apparel growth brand, and also to accelerate the rapid growth of China's small and medium-sized garment enterprises, and cultivate a batch of garment enterprises with strong development strength to grow up first. In the past four years, the branch has actively explored the development of innovative brand enterprises through various service means, such as industry publicity service, brand specific training service, information service and market business docking.

　　 Exemplary power ignites industry hope

2014 is the year of China's reform. It is also an important turning point in deepening the reform of the industry. The future advantages of the garment industry will lie in sustainable technology, brand and talent development. Brand enterprises should adapt themselves to the new industry pattern through continuous reform and innovation and business mode innovation. China's "12th Five-Year plan" clearly put forward "to enhance enterprise product development capabilities and brand building capabilities, and promote China's manufacturing industry from big to strong".

Zhang Li, vice president of China Federation of textile industry, pointed out at the meeting that small and medium micro garment enterprises, especially the growing brand clothing enterprises with growing strength, are the foundation of the brand development of China's garment industry. Only by vigorously improving the brand scale of small and medium sized clothing enterprises, can we cultivate a batch of garment enterprises with strong development strength to grow up first, so as to promote more effectively. The branding process of small and medium-sized garment enterprises in China.

A few days ago, the Ministry of industry and information issued the notice on pilot demonstration of regional brand construction of industrial clusters, pointing out that provincial units need to strengthen the professional guidance for pilot projects of regional brand construction. We should give full play to the role of brands in nurturing experts and professional institutions, provide professional support and services in brand cultivation, quality management, intellectual property management, etc., and strengthen policy and project support, and actively strive for local government financial, tax and other policy support. We should strengthen cooperation with finance, development and reform, commerce, industry and commerce, quality inspection and other departments to jointly promote the regional brand building of industrial clusters.

In this regard, China Federation of textile industry Xia Lingmin, vice president and chairman of the circulation branch, made clear that in the future, efforts will be made to cultivate hardships in the field of brand cultivation. He said that the association has been committed to the growth and development of China's apparel growth brand. After four years of support, many of the growing clothing brands have been showing off their heads. The turnover has increased from 100 million yuan to 100 million yuan in the past. In the past, China's clothing growth brands were mainly targeted at the traditional independent clothing brands that grew up in the professional market. With the development of the times and the innovation of business models, e-commerce brands and independent designer brands, which are more and more attracted by social and market concerns, also need support from industry and market. The growth brand has also attracted the participation of designer brand and e-commerce brand, hoping to absorb and support the growth of more excellent domestic independent clothing brands.

In this year's brand enterprises, such as "Han Du Yi house", it belongs to e-commerce brand with strong growth and good momentum of development. In the future market, e-commerce will become one of the mainstream channels of clothing marketing. However, according to the survey, most of the specialized market is not very high in the traditional brand enterprise's participation in e-commerce, or participate in the electricity supplier, but the income is low, even even 20% of the traditional marketing channels.

President Xia said that in the future, the association will set up a number of representative growth brand enterprises, and encourage more enterprises to develop actively with the exemplary force. At the same time, it will work hand in hand with all brand incubation bases, and provide a more in-depth brand service for China's clothing growth brands according to the service mode of the "China garment brand Incubation Base Service Convention". It will also strengthen the efforts in brand cultivation, e-commerce services and professional training in conjunction with the goal of planning and constructing the "five platforms and three projects" in 2014. It will make efforts to enhance the strength of growth brands and speed up the growth of small and medium-sized independent brands in China.