Chen Pin: Smart Women Make Fashion Eral

< p > "Bacon said," knowledge is power, "but I want to say," wisdom is power. "

This is the most impressive sentence she has ever left to me in her dialogue with Chen. As the helm of Eral, the wisdom of Chen is the most impressive impression.

She said, "knowledge can only be mastered, become wisdom, and it can be used to produce strength."

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< p > to see Chen Fei, first unconsciously attracted by her elegant femininity, is not a strong and strong female figure in the general concept at all.

The small and exquisite figure, the black delicate princess's middle skirt is a dark green thick line knitted big shawl, the face which can not see the makeup trace clearly is a pair of warm eyes.

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< p > she said that when he came to Lishui from Chongqing and survived and developed in such a strange place, she found herself especially able to "persist".

She never stopped pursuing her dream, created Eral with a woman's "beauty complex", "curiosity" and a hundred percent devotion, and made it 5 years to become the fashion banner of China's down a target= "_blank" href= "//www.sjfzxm.com/" > dress / a.

She said, "I am a woman, and I am very confident. I think women have many successful advantages. For example, the curiosity of women makes me dare to try and accept new things, so that I can have fashionable Eral."

Eral employees know the first story of Eral's birth: in 1998, after the completion of a batch of foreign trade orders down jacket, Chen tried out one on her own and felt bloated and hypertrophic without a sense of beauty.

The use of high pure velvet filled, high quality multicolor fabrics and fashion cut, lightweight, concise, beautiful fashion down jacket, so that Eral unique in the market, leading the fashion down jacket consumption boom.

Chen Pin said, "to say that I am stronger than others, I can see something different with a woman's eyes."

It is precisely this "different" spirit of innovation. Chen led her team to build Eral into "China famous brand" and "national inspection free product" in 7 years. The products extended from down products to home textiles, casual women's clothing and so on, and the enterprises are developing collectivization.

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< p > < strong > wisdom Chen Fu life and work also enjoy < /strong > < /p >.

< p > dialogue with Chen Fei will soon confuse her intelligence.

Although her work is very busy, she can live happily and never give up family happiness.

Managing the work and family is equally brilliant, which of course requires wisdom.

She said, "I have never advocated that family neglect is the only way to work.

So we give employees enough privacy to encourage employees to find a balance between work and family.

Company executives are going to run on three bases in Lishui, Shanghai and Pinghu, but I ask them to go home once in half a month, no matter how busy they are.

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Less than P, to control such a large enterprise, Chen Fei has never been a stress.

She said people are constantly making choices and decisions, but if they regard things as pressure, they will always be overwhelmed.

She can do things right, and may be very angry when dealing with the previous thing, but when it is done, it ends with emotion.

So she never brings home her mood.

At home, Chen Fei is still a woman, and Chen Fei is still a favored woman.

She also enjoys playing the role of wife and mother, and goes home cleaning and tidying up.

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< p > with the wisdom of women, Eral is also a warm family.

She leads these family members, just like brothers and sisters, the employee's wedding happiness, difficulties and illness will tell her.

She will also go around the world with "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "to look for fashion inspiration.

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< p > < strong > good learning Chen culture leads the development of enterprises < /strong > < /p >

< p > Chen Pin doesn't have much hobbies and seldom watches TV. In addition to the daily news broadcast, she likes to turn over books.

She reads very miscellaneous books, but the favorite newspapers and magazines are very fixed, referring to "Reference News" and "reader" magazine. She says "Reference News" gives her business information, and "reader" magazine lets her understand life.

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Unlike P and other entrepreneurs who have enrolled in management courses such as EMBA, she is a student of Chinese schools and studies Chinese traditional culture seriously.

Culture is her most important self-cultivation. She said that the growing Eral business needs stronger cultural power to push forward.

Her "a" target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" is: "clothing is a virtual culture."

Whether it's down clothing or fashion, or even home textiles, Chen fuses many fashionable details to them.

She said that clothing must pay attention to details, because clothing consumption is to satisfy people's beliefs, consumption and aesthetic consumption, all of which are the realization of culture.

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< p > cultural strategy is Eral's first strategy. Chen Fu attributed Eral's success to the success of enterprise culture.

"Resources will eventually dry up, but culture will never cease."

"I will adhere to culture and lead enterprises to innovate and develop," Chen said.

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