Beijing Brand Pushes New Fashions

By the end of 2013 Beijing fashion Landmark Exhibition Center, a new press conference that opened the fashion trend in 2014, is the most famous brand in Beijing. The brand new design, Irwin, Hongying, Cai Bai and Wen Li brought a new fashion of fashion in 2014, which was sponsored by Beijing Business Council, Beijing brand association and Beijing commercial newspaper.

　　 clothing

　　 Leisurely mood to write a brand story

Beijing Hongying free Horse Clothing Co., Ltd. chose this conference as its first brand, "the world's top" and the first intimate contact with consumers. At the end of 1994, Hongying free horse company was founded. The first batch of canvas bags was born in Beijing. The essay, "I am a free horse" written on the kraft paper and the founder of Liu Hongying, followed everyone who loves freedom and began his warm journey of life. Today, the red English free horse has 36 shops in Beijing, from accessories to women's clothing, from products to lifestyles.

In 2013, Liu Hongying began to launch second brands, "the world is full of people", taking her travel story for many years as a clue, with a theme that once touched her country, to share with you the love of life. The belief of this brand is to travel only for exotic flowers and plants, but only for whimsy. A series of inspiration from Britain this year. Liu Hongying has been there more than 10 times before and after, and wrote the story book "the dark clouds with silver sides" in England. This autumn and winter series is divided into seven themes. Liu Hongying draws inspiration from his story and collaborate with British local designers to make women's day shine every day.

　 Advanced customization needs more Clothing steward

From thought to cloth, from a garment to an environment, and finally to money, this path is long and complex. In 2014, Ewing will focus on promoting its series of services for high ranking housekeepers. In a sense, it can be seen as a sign of the twisting of the clothing market, and customer experience will eventually be shown as market value.

In Yiwen, there are a group of special identities housekeepers who provide tracking service and daily communication for consumers, and have a special housekeeping department. The most busy time for housekeepers should be the time when customers have major festivals and major activities, because they need to provide intimate services for VIP customers. With the help of housekeeper service, Yi Wen drew the distance between customers and enterprises.

In the eyes of Ivan chairman Xia Hua, domestic advanced customization is "advanced service customization", which is a service jointly completed by Evan housekeeping department and designers. According to Wen's intention to distinguish his own advanced customization from the advanced European style custom that has already formed his own style, European advanced customization advocates the control of customers, serving customers at prescribed time points, while Yi Wen runs the opposite way, allowing customers to control himself and call at home. Even before boarding, the steward can serve customers in the VIP room of the airport. The most important thing in advanced customization is the communication between designers and VIP customers. Through face-to-face communication with designers, designers can help customers fulfill their dream of fashion.

　 Decoration

Gold jewelry is also talked about mix and match creativity.

New gold Ornaments The design should also talk about Mashup, the diamond pendant of merry go round, the fashion weaving of Jinyun horse, and the new baking process of platinum. The consumption of gold jewelry in the future will be younger, more yuan, and more importantly, the design sense.

Guan Qiang, general manager of vegetable 100, said that the design team would often visit museums, galleries and art galleries in order to find inspiration for creation. For this year, there are quite a lot of subjects about horse in history, and the image of horse elements in the market is lack of innovation. The designer of the dish requires the horse elements to be complete, and to have aesthetic sense on the basis of innovation, and to be recognized by consumers. With so many requests, they traveled all over the Imperial Palace, the capital museum, National Museum, looking for materials from the Internet and books, screened from thousands of materials, and designed the horse year new year's products on the basis of inheriting the history and culture. Over the years, Cai Bai design team has provided consumers with dozens of categories, pendants, gold and silver bars, red thread weaving, and so on.

　　 Coral design and emotional stories

This year, Wen Li jewelry will celebrate its 30th anniversary celebration. Red coral has always been the main attacking category of Wen Li jewelry, and 30 years of practice has made the enterprise have its own interpretation of jewelry. Rose themed love story will be the soul of the series launched by Wen Li jewelry company in 2014.

Wang Liyun, deputy general manager of Wen Li jewelry, told the Beijing Commercial Daily reporter, "jewelry is an endorsement of a person's aesthetic and interest. Many consumers want to have a unique jewelry design and perfect meaning. High quality custom jewellery can not only be worn in daily life or special occasions, but also can be used as a tool for investment and value preservation. The main business of Wen Li jewelry is coral, which is one of the most important organic gemstones. Since ancient times, coral has been regarded as a sacred object, representing wealth, dignity, health and longevity. At the same time, coral is also the only living creature that exists in many jewels. The new coral design in 2014 is luxurious, not luxurious and restrained.