Home Textiles Forum To Complete The First Inventory, 2014 Recovery Is Just Around The Corner.

In 2013, most of the apparel retail outlets were in the difficult stage of inventory, and the whole industry was at the bottom of history, but terminal consumption remained unchanged. According to the National Bureau of statistics, the retail sales of enterprises with above quota size in November 2013 were only 9.4%, a decrease of 0.5% compared with the same period in 2013, and a cumulative increase of 11.6% in 2013, representing a 6.6% decrease compared with the same period last year.

Analysts predict 2014 Apparel home textile industry Terminal is difficult to improve significantly, but there is little room for further exploration. The sub sectors of each industry are highly differentiated. Sports, leisure, home textiles and other sub sectors have significant effects on inventory, and are expected to take the lead.

　 Sports and leisure forum first completed inventory

In the domestic garment industry, sportswear enterprises were caught in the inventory crisis earlier. In the past two years, the expansion of the channel has slowed down sharply, and even the tide of closing shop has been broken down. Anta sports (02020.HK), PEAK sports (01968.HK) and other leading sportswear enterprises have gone through two years to vigorously inventory. The one or two quarter of 2014, the order conference data has resumed growth, reversing the decline of orders since 2012.

A brokerage analyst pointed out that sportswear is one of the few brands in the apparel industry that has experienced a complete life cycle. The inventory of the current sports apparel industry has lasted for 2 years. The market is generally expected that the industry will enter a slow recovery stage in 2014. However, the shop speed will not return to the level of 2011 for the time being. The enterprises will continue to adjust their structure and pay more attention to the single store effect.

With the restart of IPO, the two sports apparel companies of the two birds, Jordan sports, or the upcoming A shares will fill the gap in the A brand apparel industry. Both companies are engaged in R & D, design, production and sales of sports shoes and sportswear. The prospectus shows that at the end of 2011, there were 5067 Internet terminals at the end of the year. The sales revenue of the two or three line market was over 7 billion 300 million yuan, accounting for more than 76% of the total revenue, accounting for 38.24% and 38.02% respectively. As of June 2011, the end Jordan Sports There are 5715 marketing networks.

The other leading industry in the clothing sector is the public leisure. Since 2012, the number of single store outlets of American Apparel, Semir clothing and other casual wear enterprises has dropped two digits, and the growth rate of the channel has also slowed down sharply, so as to clear up the stock. Semir apparel executives said that 2014 orders would increase Semir's brand orders by more than 10% year-on-year, while the children's brand "balbala" increased by about 20%, and it is expected that the total revenue in 2013 will increase by 4% compared with the same period in 2014, and the growth rate will accelerate in 2014. In addition, the data of the 2014 spring and summer ordering society in the United States declined slightly, and the rate of decline further narrowed.

With the performance of the leisure wear sector stabilized in the second half of 2013, stocks continued to decline. The market expects that the leisure wear sector will welcome the reversal of performance, and the stock market may be replenishment in 2014. According to industry analysts, the inventory of the casual wear industry has basically been completed, of which Semir has taken the lead out of the turning point, and children's wear and multi brand strategy will help the company maintain its high growth in the next few years.

Home textile industry bottom, 2014 recovery can be expected

According to the National Bureau of statistics, in early 2013, the growth rate of finished goods inventory in the bed making industry slowed sharply, and was lower than the revenue growth in the third quarter.

A shares of the three major home textiles listed companies Luo Lai home textiles, fuanna, Meng Jie home textiles division in the second half of 2011, the end of 30% of the rapid growth in performance, franchisee explosion inventory problem, in the industry is more prominent. The company executives said that under the continuous inventory strategy, the inventory control of franchisees was effective, at most 40% lower than the beginning of the year, and the inventory turnover rate was generally maintained at 2-2.5 times. The stock structure is also reasonable, and the sales promotion and new products account for 70%.

The three quarterly report in 2013 showed that inventory in the three quarter of the year was 2.72% lower than that in the previous three months, and accounts receivable decreased by 24.63% compared with the same period last year.

　　 Fuanna Direct revenue accounted for 35% of the total, and the stores needed a lot of distribution. The company's inventory increased by 120 million yuan to 580 million yuan in the first three quarters of 2013. The company indicated that it was mainly stocked up in the busy season of electricity suppliers and direct stores, and the stock was still within reasonable limits.

In addition, a number of brokerage analysts pointed out that the real estate rebound in 2013, 2014 will be transmitted to the home textile sales side, the home textile industry after nearly two years to inventory structure, the space is not big, 2014 is expected to usher in inflection point.

A significant performance of franchisee stock sales is the increase in orders. The order of three major home textile companies in 2014 will increase by more than 10% year-on-year, and the first half of 2014 will be available. Luo Lai 2014 spring and summer orders will resume growth for the first time in the past two years, showing that the franchisee's inventory structure has continued to optimize and enhance confidence. Company executives said that after the adjustment of order policy, the company no longer pressed goods to franchisees. In the first few years, futures orders accounted for 80%, only 40% in 2013, and more than half of the replenishment.

In addition, according to the statistics of Home Textile Association, the number of construction projects and completed projects will keep two digit growth, and the future development can be expected.

Great wisdom news agency learned that 2 million 200 thousand pieces of Luo Lai Home textiles The main body of the project is basically completed. It is expected to release capacity and profit in the first half of 2014. Fuan Nanchong home textile production base phase I project has been completed and put into operation. At this stage, the two phase of the Longhua home textile production base, the three phase of Changshu home textile production base and the Sichuan Nanchong home textile production base are completed and put into operation in the first phase. An industry analyst pointed out that the expansion of its own capacity will increase the speed of supply and guarantee the quality of products. When the industry recovers, the company will burst its capacity and supply chain advantages.