How To Use Customer Data To Do Marketing

The classic case of < p > analysis of customer data is nothing more than the case of Taghit's (TARGET) pregnant woman model, the second largest retailer in the United States: once a male customer complained to a Taghit store, and the store even gave him a coupon for sending baby products to his 17 year old daughter who was still studying.

How did this famous American retail giant make such a big Oolong? But after the father and daughter further communicated, he found that his daughter was really pregnant.

By studying the consumption habits of different groups and analyzing the products of each customer, Taghit has established a strong customer database to speculate on their recent needs and send coupons in a targeted manner.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > marketing < /a > the directors believe that successful brands possess certain characteristics -- they know how to make use of the collected customer data to make marketing decisions.

Monetate's latest information shows that 87% of marketers believe that the impact on ROI depends on whether they can get and share useful information in time.

The importance of customer data is unquestionable, but it is regrettable that many marketers are still stuck in the vast numbers of data.

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< p > < strong > marketing personnel are well aware of the importance of customer data < /strong > /p >

The marketing director of < p > 100% knows that the driving force of brand success is to use customer data to promote marketing decisions < /p >

Marketers who know less than P > 87% know that the impact on ROI depends on whether they can get and share useful a href= "//www.sjfzxm.com/news/index_f.asp" in time.

Marketers of < p > 77% think that combining traditional and digital marketing is still the main goal of marketing < /p >

< p > many companies have realized the importance of collecting relevant customer data, and what they are entangled is how to make these data more meaningful.

Excellent marketers should be able to effectively integrate past and present data to clearly understand their customers, know what customers want, and understand how to promote interaction with customers at the right time through customized marketing solutions for customers, and ultimately achieve the purpose of increasing corporate profits.

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< p > < strong > struggling salesmen < /strong > /p >

< p > in this era when everyone talks about data and wants to make better use of data, about 1/3 of enterprises still have "little or no customer data", and even close to 1/2 enterprises, even though they have built up a customer database and hold a large number of customer data, do not know how to integrate customer data and personalized marketing.

In the face of dazzling data, marketers tend to be swollen, do not know how to interpret these cold numbers, and cannot fully analyze the existing customer data, so simply ignore these data and waste great resources.

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< p > < strong > what kind of data will marketers collect? < /strong > /p >

< p > over the past two years, the development of social media has been developing rapidly. Businesses are competing directly with consumers in social media. With the promotion of the domestic a href= http://fz.sjfzxm.com/ 4G /a and the rapid updating of electronic devices, consumers will shift more consumer behavior to mobile terminals.

Even so, only 35% of businesses are concerned about consumers' feedback in social media, and fewer businesses (19%) will pay attention to the information of customers' mobile terminals.

At present, most businesses still focus on customer data collection in traditional customer surveys, and businesses do not seem to have improved with the trend of the times.

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< p > < strong > the stumbling block of data marketing < /strong > /p >

< p > although marketing directors realize that customer data can help marketers to make more effective marketing inputs, limited marketing budgets, limitations of ROI measurement methods, and lack of professional data analysis personnel make marketing teams have to abandon the analysis and use of customer data and adopt conservative marketing strategies.

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< p > < strong > small skills to make good use of customer data < /strong > < /p >

< p > if you do not know how to properly collect and properly use customer data, Xiaobian will provide a few tips today to quickly enter the comprehensive strategic deployment of consumer data collection and utilization.

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< p > < strong > 1. compilation of customer statistics < /strong > < /p >

< p > without complete and accurate customer data, even experienced experienced marketers will not be able to create effective marketing solutions.

The best way to get data is to tap all kinds of channels to collect customer information from social networks, blogs, display advertisements, mail promotions, edit and analyze these data, and create accurate customer profiles.

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< p > < strong > 2. employ data specialist < /strong > /p >

< p > companies that can make good use of customer data are often responsible for collecting, storing and updating data in real time.

To convert customer data into corporate profits, hiring data specialists is a smart choice.

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< p > < strong > 3. to share and interpret data < /strong > /p >

< p > internal information sharing is the key to the success of data strategy.

Through cross sectoral information sharing and reviewing, understanding, and analyzing data together with managers of various departments, the company will enter a new stage of development.

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< p > < strong > 4.. The whole analysis data < /strong > /p >

< p > sometimes, "indicators" are not so accurate for mastering consumption trends and consuming behaviors.

For example, data from a website indicate that certain characteristics of this website are not popular among visitors.

However, through further analysis, it is found that visitors from a specific area just like the characteristics of the website, and the performance of the website has even improved in this particular area.

When marketers review the "indicators", they should take these possible differences into account and take a comprehensive view of the collected data.

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< p > with the development of the economy, China has an increasingly large consumption crowd. They have strong a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > purchasing power < /a > and desire to buy. Compared with the traditional consumers, they not only care about the goods themselves, but also pay more attention to the consumption experience.

Collecting, classifying, and analyzing customer data provide material for enterprises to understand the essential needs of consumers, and facilitate enterprises to develop personalized marketing plans for consumers and attract customers to buy them.

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