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Marry Ma, A Fashion Designer And Model Designer, Is Persistent In Brand.

2013/12/24 13:39:00 44

the fifteenth Peking University Guanghua New Year Forum was held in December 21, 2013 at the Centennial lecture hall of Peking University.

The theme of this forum is "a new era of new economy and new changes". The forum focused on the the third Plenary Session of the 18th CPC Central Committee reform of the new deal, and judged the current situation of China's economic development and prospects for future China's reform prospects.

< a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a > < a href= "//www.sjfzxm.com/" target= "_blank" > designer < < > >, the famous model Marry Ma said at the meeting, to be a brand, has been sticking to the idea that the soul gives you the brand, and adhering to this style of your own philosophy, can you achieve the power of inheritance.

below is a forum record: .

Marry Ma: I particularly appreciate that he has just talked about a word, the soul, because I believe that any brand, if he does not have a soul, may be good this year, next year is good, maybe the year after next may be fine, but he can not insist on for a few days, the soul of things in the entire enterprise or brand does not exist, the inheritance of such enterprises is certainly no vitality.

I have participated in two dialogue sessions some time ago, when I talked about fashion industry, a topic like this. The chairman of Italy Fashion Federation talked about why there are brands in a century, and some brands disappear in 35 years. That is the role of soul and soul.

A brand has a soul because it affects a lot of people. These people are very influential in the sight of the whole people.

When I talk about myself, you have been a brand. After all these years, you have been sticking to the idea that your soul gives you brand. Your philosophy is sticking to this style. In this way, you can have the power of inheritance. From the small part of the crowd to the more consumers, the understanding of this concept and the understanding of culture will ultimately affect the psychology of every consumer. This brand will have a direct impact on my life and enhance the quality of my life, so I feel that something is not so clash with P. ""

actually in so many years, engaged in the design, before you know more about me on the T stage, and then on the sports ground, for me, life experience is still very rich, my process is the whole life of a particularly good accumulation, accumulation, the process of accumulation of things for you today to do a platform, do a thing you like, you use your way to express it, I think this may be that you form the core of this brand, that is the soul.

You know how big the deterrent of the soul is in the platform, so that it will maintain its energy well and constantly increase its energy. In order to make it go further, the process of market changes and changes in the environment, including many high-tech, network, and more impact on your brand, your products from all sides, all kinds of temptations and so on, but at this time, the most important thing is that you really need to be very persistent and stick to the fact that you are still fixed on the soul to increase energy, protect it well, stick to your good things, stick to your good things, and its value.

"P" just why he laughs, sometimes he does not necessarily need the market. I think of the first half of the season. When we first thought about it, Joan was listening to her many ideas on this occasion for the first time. It was really great. There was a few words with him in the following part. China is particularly short of sticking to her design idea and inheriting the culture like her. But sometimes she walked faster and stood higher, but she needed to live in the same big environment. She also needed to enjoy this kind of beauty. As I do now, I will do retail business in 2003, and do management customization in 2005. In the second half of next year, I will extend another product chain of my Volkswagen product project on the advanced customization platform, which is aimed at the Cowboy brand of the mass market.

＜p＞　　高级定制定位人群比较高端，我觉得最大的收获，因为他们有自己的视野，生活的阅历相对来讲更加的丰富，有厚度，我从他们的身上也挣到钱，第一能吃饱饭，另外，他们的精神层面的内容也给我很大的影响，从他们身上学了很多东西，这个过程当中，这块的平台会建筑的应该说稳定，它的影响力，它无形的价值是对你品牌有附加值的，在这个基础上，我希望我能用另外一个角度去影响到或者去满足大众市场，在审美上面的需求，这是接下来商业和文化之间有的时候可以有一个平衡点，这一块永远不让步，就是要把＜a href="//www.sjfzxm.com/" target="_blank"＞衣服＜/a＞做到最高质量的产品，甚至把它做成一件艺术品，有的时候说这个衣服太贵了，不舍得买，做得太精美了，这是一个精神，但是另外一个人群，我相信他也需要有一个人去引导他们，我刚刚有

I really want to say that sometimes the market really needs guidance like the design concept of joor.

＜p＞　　最简单的例子，有时候我们出门的时候为什么总觉得怎么穿怎么不是，怎么穿觉得和场合不太吻合，自己觉得很别扭，当然在很多人眼里确实不够优雅，不够协调，不够优美，那么大的市场大家都希望能够拥有特别美丽的人生，即使走得很高，用另外一种方式满足于你对生活，对高品质生活的需求，我觉得这个就是应该或者说非常强烈的建议，就是需要有这样的人，一个人群，这样的品牌这样的设计师引导这个市场，我告诉你这个东西怎么穿，赖老师讲的有几句话，意思是有的时候不需要知道消费者具体的想法，是我给的，之前你不知道我需要什么，目前大环境的现在的时代，真的需要一个创造者，一个设计师，一个品牌，把这个东西摆在你面前，突然发现这是你需要的，一定要有这种魄力，甚至有的时候要有坚强的财团在后面支撑你做这样一些事情。

Anyway, if I find the right time and way, I believe it will lead to the true aesthetic height and affect the quality of everyone's real life.

host: Although I am very good friends with Marry Ma, I am not particularly aware of her business model. When she just shared it, I feel that her brand and different lines have gone from the pure spring to the lower, which can basically cover the whole line. Marry must have a great idea.

Marry Ma: I would like to share with you a few things that I have done to answer your question. I made clothing brand in 2003, started retail in 2003, made advanced customization in 2005, and another line in the second half of next year.

What I mentioned just now is a new business mode for me. As we all know, advanced customization is a relatively high-end crowd. Small crowd, this small crowd gives me a lot of additional value for my brand. As we all know, advanced customization is not easy to make it very large in scale, but its added value, its influence and its height in this field can have some weight. To me, the biggest advantage is that, after all, I had more resources when I had more experience, and there was a lot of communication between the business and art circles.

simple sentence, I can easily have some of my customers who are highly customised. They are good communicators to me and have some value.

On this basis, my other business chain, because of this kind of influence, I want to meet the needs of people who are not highly customized, so this year, the official start of this year, this cowboy series, here, especially want to do a trial on the spot, there are some teachers here, who wears jeans? More than two, actually is everyone's love for jeans, I am cowboy control. When I came here today, I still want to wear formal dress, or wear formal clothes or wear suits.

I made the first press conference in 1999. I made second press conferences in 2000, and the second press conference was all about cowboys. At that time, I was obsessed with cowboys. Most of the understanding of cowboys were mostly in cowboys. It was mostly leisure for cowboys. Is it not possible for cowboys to have another kind of life and another image? When I was cowboy in 2000, I tried to dress with jeans, and in many people's ideas, luxurious handicrafts, all kinds of crystals, luxurious decorations, including no soft fabrics, etc.

It shows the character of this person. This personality may be the same as what I want inside. I am usually a neutral personality. I am talking about making new creation and cultural creation. I hope so many years, my love for cowboys, its fascination with it and its madness. I hope that from the angle of aesthetics, aesthetics of life and understanding of design above, I can extend the cowboy very well. My ultimate goal is that someday, whether in China or in Hollywood, or on another grand prize stage, a star or N stars who can walk on the red carpet can wear my brand. This is a dream of mine. If the dress made of cowboy is very beautiful and very atmospheric, can it stand out from all the extremely luxurious dresses?

＜p＞　　所以目前我的商业模式，我会分几个不同的系列，在我牛仔大的框架里面不同的系列，其中一个可能会和很多在业内非常有影响力的明星，像夏雨、胡军，他们对牛仔的痴迷和我不相上下，我跟他们有商业的合作，可能我们之间会达成新的系列，我相信他们自己会很喜欢，他们会用他们的方式来传播牛仔新的理念，同时喜欢他的粉丝们，我相信也会对他设计出的产品，进行了解，我们设计不同的系列，每个系列一定有一个元素和这个人融为一体的，这样的话是发射性的方向，去针对不同的人群，这种系列，最重要的还是，我们牛仔系列希望非常优雅的，非常自信的，非常独立的这么一个产品定位，我们有另外一个系列，满足更多的真正像在座很多喜欢牛仔的朋友们，不但是休闲的时候穿，在某一天出去会谈，小的party的时候，同样可以穿一个牛仔，这个时

The cowboy must add some decorations, beautiful jeans library, beautiful jeans vest, and this vest becomes fashionable. This phenomenon can go to party, a very fashionable place, and weekend is also a very casual and personalized occasion to show itself.

I like cowboys too much. Just like Lai said, fashion and creativity should start from the center. From the heart, I will give more elements to the pformation of cowboys and its new life points. This element is for cowboys and other lives, so that you can reflect your personality and different styles in the red carpet. I hope you will pay more attention to the Marry Model cowboy series.

Question: P: culture should keep pace with the times. The cultural revolution is to remove the old culture, and now to raise the cultural movement, I am a bit worried.

There is an experience. I believe you are familiar with the first tier and second tier brands in the world. Dior and LV didn't know that. About six or seven years ago, the first time I saw the exhibition of Dior's advanced custom made in China was very impressive. Of course, the design of the exhibition was very beautiful and modern. I saw the first dress was a black skirt. I saw its craft. It didn't touch me too much. It touched me on the side of the card. The product was born in 1947. It was very moving to me at that time. I was thinking that a garment like this in Europe in 1947 has appeared in the market, representing the living standard of some people in Europe. > a href= "//www.sjfzxm.com/news/index_c.asp" > Marry Ma < /a >: I suddenly remembered the middle.

＜p＞　　1947年的时候，我在干吗，我们在干吗，我们在穿什么样的衣服，我讲这个例子是，1947年他们的衣服做得很漂亮，中国处在非常特殊的时期，到今天像穷人也好，中国有很多新的设计师品牌，他们慢慢体现出他们的价值，有一些其实已经非常优秀了，我突然想起来前面有一位嘉宾问的问题，批判这样的概念，我就在想，我们可能还有欠缺的就是心态，因为我们有不足的地方，我们一定也有优势的地方，最重要的需要一个周期，需要一个过程，这个过程就是刚刚琼耳一直提到的时，这个时候，不管媒体还是政府，还是在座每一位消费者能够给予给予的包容和鼓励，你的抱怨能够让品牌做得更好，你抱怨吧，这种抱怨没有任何意义，包括我自己也一样，最理想的，最理智的，了解自己不足的地方也看到做得最好的东西，这个过程当中让自己最好的方式，最理智

The key to success of many Chinese designers is to make themselves progress most quickly and do better in technology, rather than facing the environment in a negative way.