London Royal Mayoral Tour Luxury Brand PLD First Invited

Recently, on the streets of London. Royal family A grand tour in the past 200 years -- the mayor of London, England Fiona Woolf (CBE) luxury brands from China in the celebration floats parade. POWERLAND (PLD) Paul Lande and 50 outstanding women in the global political, financial, commercial, artistic and charitable fields were selected as the first team to become the first Chinese independent luxury brand to attend the royal ceremony.

Analysis of the industry, as the first to be invited to attend the British royal ceremony Chinese national independent luxury brand POWERLAND (PLD) Powerland For the future in the UK and even the whole Europe The large-scale expansion has laid a solid foundation, and it is bound to set off a strong atmosphere of Chinese strength in the industry. Ethnic independence, luxury, branding and passivity are the initiatives.

　　 Paul lander unveiled the royal ceremony

The inauguration ceremony of the British Royal London mayor is the annual traditional festival and celebration in London. The royal ceremony is a great event with more than 7000 people, 130 floats and 150 horses on the cruise. More than 500000 cities in the world saw this event at the same time. As one of the grand events, the royal family has invited fifty outstanding women from all over the world. POWERLAND, a national independent luxury goods brand from China (PLD), based on the different qualities of the fifty elite women, carefully selected a number of matching bags and cashmere scarves to pay tribute to their contributions in their respective fields.

POWERLAND (PLD) Brand brand Founded in 1970, adhering to the technological concept of "starting from material and starting from details", we have made many classic leather bags. Our business has expanded to many countries at home and abroad. We are committed to extending the brand connotation of "Posh (high end fashion), Legendary (legendary famous) and Distinguished". The POWERLAND (PLD) Paulland's appearance at the royal ceremony shows that POW-ERLAND (PLD) Paul lander's "classic elegance" in the flowing time, in the name of low-key luxury, to witness the woman's most beautiful sparkling bloom, has been widely recognized by the British royal family and even the elite women in the world.

It is understood that British royal family It is known for its rigorous style and quality. For this cruise, the royal family chose POWERLAND, a luxury brand from China (PLD), to join hands with the world's 50 elite women to witness the recognition of the British royal family's luxury brand in China. According to industry analysis, as the first Chinese independent luxury brand to be invited to attend the royal ceremony, POWERLAND (PLD) Paul Lande has laid a solid foundation for large-scale expansion in the UK and even in Europe. Ethnic independence, luxury, branding and passivity are the initiatives.

　　 Luxury market in China The Chinese luxury report released by the research institute said that the total consumption of luxury goods in China will reach 102 billion dollars in 2013, while the global luxury market will reach 217 billion dollars, which means that the Chinese will buy 47% of the world's luxury goods, and China will become a major customer in the global luxury market. However, another set of data in the report shows that Chinese luxury goods consumption reached 80% outside the mainland in 2013, and foreign luxury brands still occupy a large proportion in the luxury market.

In the past 2013, under the background of expanding consumption policy, the national independent luxury brand got rid of the passive situation swept by foreign giants, and got further development. The performance of some leading local enterprises increased steadily, and the pace of expansion in other places increased significantly. A group of national independent luxury brands represented by POWERLAND (PLD) Paul lander have found their location from many aspects such as performance, popularity, channel competition, market penetration and so on, and have attracted the attention of foreign brands.

As China's national independent luxury brand, POWERLAN D (PLD) Paul lander has been striving for excellence and broader market. In 2009, the original GUCCI design director, Francesco Turchi, was formally appointed as the chief designer and chief consultant of POWERLAND leather products. He transplanted the international advanced business philosophy, service mode and marketing strategy to the POW-ERLAND brand, and brought Italy's unique leather products to every Chinese woman who is undergoing changes in the trend. Powerland The cooperation with the French luxury goods association marks an important step for POWERLAND to move from the international brand to the international high-end brand.