To Prevent Brand Losing Control, Luxury Brand Recycling Management Rights

< p > in recent years, a number of luxury brands have been accelerating the recovery of the right to operate in China.

In a recent earnings report, a luxury brand has made it clear that it will fully recycle the distribution rights in the Chinese market and turn to the direct mode.

This makes many luxury agent dealers of a href= "//www.sjfzxm.com/news/index_p.asp" > Chengdu < /a > feel business is difficult to do.

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< p > according to the prediction by the Chinese Academy of Social Sciences, China's luxury market will be worth 14 billion 600 million US dollars in the next 5 years and will be the number one in the world.

The huge consumption potential has attracted a large number of big international brands to enter China, and the Chengdu market is favored by many luxury brands because of its huge consumption potential and radiation throughout the western region.

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< p > it is understood that < a href= "//www.sjfzxm.com/news/index_c.asp" > international brand < /a > when entering China, they often choose to cooperate with local distributors.

However, after the market matures, some brands begin to recover their managerial power from dealers.

In this regard, a luxury brand public relations official analysis, "this is because the brand to the bottom of the market has come to an end, if the agent's channel is too strong, the brand will lose control."

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< p > a person in charge of a luxury brand shop in Chengdu revealed that the right to withdraw the right to operate is a common move for luxury brands to strengthen brand control.

"Recouping the right to operate helps to maintain the unity of brand image.

This is also a common practice for luxury brands to open their markets overseas. "

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< p > however, in recent years, many a href= "//www.sjfzxm.com/news/index_c.asp" > luxury brands < /a > plan to take over the right to operate, which makes many dealers complain incessantly.

Mr. Li, a dealer in a luxury brand in Chengdu, bluntly said that dealers often fall into the situation of "dressing for others".

"We have spent a lot of energy and effort to cultivate channels and markets, but we have to face the outcome of being kicked."

Another luxury brand dealer Zhang Yan (a pseudonym) revealed that this mode also led to many agents tend to earn fast money.

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Zhou Ting, President of the Institute of wealth and quality research, said: "dealers pay more attention to performance and want to expand sales as soon as possible." P

The goal of luxury brands is to play the role of brand premium first.

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< p > related links: < /p >

< p > Brand Operation brand management is a kind of business activity and business behavior that takes the brand as an independent resource and capital and takes it as the leading factor to correlate, drive and combine other resources and capital so as to achieve the greatest economic and social benefits.

It includes two progressive processes: brand creation and brand operation.

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< p > brand management standards are different for different enterprises.

The standard of small and medium enterprises is profit, while the standard of brand management for large enterprises is to create new market space, and to carry out commercial competition one after another in order to gain more profit space.

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< p > if the small and medium-sized enterprises leave profit, the brand is worthless.

The virtual mode of domestic enterprise management has created great profits, which is the foundation of brand management, and the principle of brand management is an absurd business behavior.

The standard of brand management is not static. With the change of enterprises or the size and the size of Darwin, the brand is not the oral language hanging on the lips of enterprises.

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