Australia Textile & Apparel Show China

How to measure the function of an exhibition? How to judge the value of a market? We can get the most intuitive answer without tedious data and listening to the participants express their feelings.

"This year is the first year for us to explore the Australian market. The company needs to display its products and corporate image on an intensive and efficient business platform."

"The" fast fashion "brand has impacted on local brands, and Australian businessmen have put forward higher requirements for suppliers. I would like to see what opportunities there are."

"The Japanese market is not easy to do now. Although the U.S. market has just improved, other relatively stable markets have to be managed carefully."

To sum up, it is about to participate in the "China" of Australia in 2013 spin clothing The voice of the exhibitors of the exhibition. Therefore, China's textile and garment enterprises and trading companies have done their homework, adjusted their product strategies, and improved their professional services. They hope to make a big show at the Melbourne Exhibition Center from November 13 to 15 and achieve good results.

　　 Exploit the market potential of the exhibition

As in previous years, this year's Australian exhibition will be jointly sponsored by the Ministry of Commerce, the people's Government of Jiangsu Province and the people's Government of Shandong Province, and jointly organized by China Textile Import and Export Chamber of Commerce, Jiangsu Provincial Department of Commerce and Shandong Provincial Department of Commerce. According to the staff of the China Textile Import and Export Chamber of Commerce, the current exhibition recruitment work is coming to an end, and enterprises are actively signing up, many of which are participating for the first time this year. When reporters ask these enterprises why, their answer is either to stabilize the share, or to start from scratch. Although the scale of their business in Australia is different, their original intention to actively integrate into the market and obtain first-hand information is the same.

In the first seven months of this year, the export volume of Jirun International Trade Co., Ltd. in Wuxi City of Jiangsu Province exceeded 15 million US dollars. Although the export scale is large, this year is the "first show" of Jirun exhibition in Australia. Because of the increasingly fierce market competition, fan Yifeng, the general manager of the company, hopes to meet new customers through the exhibition and further stabilize the market share. "Our products are mainly casual women's wear, but also a small part of children's and men's wear. In the past two years, competition in the Australian market has become increasingly fierce. In the past, companies used to the European and American markets were reluctant to try because of the large number of styles and small quantity of single orders in the Australian market. However, since the 2008 financial crisis, the European and American market economy has been sluggish, some enterprises began to try new markets, including South America and Africa. Because the style of Australian products is similar to that of Europe and the United States and the economic situation is relatively good, some people will choose Australia as the first choice. " Fan Yifeng said.

Girun International hopes to find more possibilities through the exhibition. For enterprises who want to fill the gap in the Australian market, it is the only choice to participate in the professional and highly recognized exhibitions.

Zhou Weihan, director of Jiangsu Xuzhong Textile Co., Ltd., is preparing for the exhibition. He told reporters that the company's current customers are mainly concentrated in the United States and Europe. In the past two years, the performance of the US market has not been satisfactory. The characteristics of large and stable orders in the past have been changed into broken and small orders, and customers will struggle for a long time because of the price fluctuation of 1%. The company participated in the Australian Exhibition for the first time this year. It also hopes to gradually develop the Australian market and reduce its dependence on the US market.

"Our products are mainly cotton, denim and printed fabrics. As the majority of Australian consumers are British immigrants, I guess the colors and styles that Australians like should be similar to those in European and American markets. Our products are unique in their own design and development of printing and embroidery, and in the pattern design is also relatively rich. There is no mature clothing factory in Australia, and its production is mainly contracted to Southeast Asian countries, so I hope to find garment importers who like our product style at the exhibition Zhou Xuzhong said expectantly.

　　 New business opportunities driven by "fast fashion"

Today, Australian consumers are popular in the northern hemisphere Clothes & Accessories Increasingly popular, to some extent, the Australian market has become a new position for international brands and retailers to guide "fast fashion" consumption: Zara and Topshop fill the gap of the country's "European latest season affordable luxury fashion"; H & M will also enter in 2014. With the high-profile brand of Australia, I feel the pressure of "high-profile" brand. The competition between "foreign big crocodile" and "local leader" has entered the day.

A person in charge of a foreign trade enterprise in Wuxi believes that a possible market trend is that due to intensified competition, some local clothing enterprises have closed down, resulting in designer They began to seek self-development and establish independent brands, which led to more and more scattered customers in the Australian market. However, according to Wang Wei, general manager of Jiangsu Jiangyin Jiaxiang Trading Co., Ltd., the fierce competition between Australian local brands and foreign brands has prompted local retailers to change their business model, reduce supply chain and improve procurement efficiency. This provides new development opportunities for Chinese enterprises with stable supply capacity.

"Competition with fast fashion will promote the purchase of Australian brands, and direct supply will become a mainstream business model." Wang Wei explained that due to the intensified competition among brands in the Australian market, the traditional mode of import has changed. Some department stores have acquired brand merchants, which has turned into direct contact with suppliers in the trade link, thus eliminating the middleman link and shortening the overall operation cycle. It also gives them the opportunity to contact customers directly.

Wang Wei believes that the transformation of the purchasing mode of Australian merchants also puts forward higher requirements for the integrity of suppliers. "Australian merchants, like those in the United States and European markets, have mature profit models and strong risk control capabilities, so they have higher requirements on the supply capacity of manufacturers. The integrity I mentioned is not only punctuality and trustworthiness in trade behavior, but also requires suppliers to strictly control product quality, maintain price stability, and continuously improve service and communication ability. In order to adapt to the new market demand and supply chain. "

　　 "Commercial" Melbourne carries more expectations

Farewell to Sydney with strong cultural and artistic atmosphere, this year's Australian exhibition will move to Melbourne with strong business atmosphere. Shopping, shows and famous products make Melbourne a metropolis full of modern and fashionable elements. The special climate and unique cultural heritage of the opposite season in the northern hemisphere have covered the fashion here with a mysterious veil. In the interview process, most enterprises have shown their unique expectation for Melbourne.

"Sydney has more middlemen and traders, and Melbourne has more direct customers, and the business atmosphere is relatively good. I hope there will be more in this year's exhibition. " Wang Sen, general manager of Shandong Qingdao New Sunshine Home Products Co., Ltd., has participated in three Australian exhibitions. He believes that Melbourne has many international brands and designers, and the holding of fashion activities will also promote local demand. Speaking of the preparations for the exhibition, Wang Sen mentioned the targeted side: "in the past two years, I feel that niche products are more popular with Australian customers. So this time we will bring some products that sell well in the European market and have more characteristics. "

Shandong Zibo liangpin Textile Co., Ltd. mainly deals in pure cotton baby products. LV Wenfeng, general manager of the company, believes that the price tolerance of the Australian market is relatively higher than that of Europe and the United States, and the product audit system is relatively less stringent. He hopes to increase the proportion of exports to the Australian market from the current 5% to 10%. Therefore, the proportion of R & D products in Australia is relatively small. In recent years, the product adjustment for the Australian market has been in progress. During this exhibition, I am going to visit a Chinese customer who is doing trade in Australia. I hope I can have more in-depth exchanges with him and further expand the market through his channels. " Lu Wenfeng said.

Every year, hundreds of enterprises are competing to promote products, get to know customers and show their image, which is the purpose and mission of enterprises to participate in the exhibition. After 13 years of precipitation and accumulation, the organizers also strive to improve the service and trade effect and exercise the responsibility of building a better platform. At this year's exhibition, how will China's textile and garment enterprises bloom? The answer is expected.