Home >

Children's Clothing Industry Set Off A New Craze For Fast Fashion To Test Supply Chain Management Capability

2013/11/12 22:50:00 35

Children's Clothing Fast Fashion Clothing

cater for the tide daddy tide mother demand /p >
 to cater for the tide daddy tide mother needs careful observation, we will find that children's clothing is more and more fashionable. Su Jing, a marketing expert, said that today's children's clothing also includes a series of products such as gentlemen's series, cowboy series, princess dress, ladies' wear and so on. All of them are catering to their parents' aesthetic standards. "Every child has their parents' appearance, so children's products brand is getting deeper and deeper into the current parents' ideas, aesthetics, fashion sense and so on." 
 in September, the company's "00 after" children's products brand conference was signed, and the company signed a contract with the Shenzhen TV's "no show of rice" column host. The chairman of the Shang Zheng group left behind and said: "nowadays, the children of children's clothing are the tide daddy after the 1980s. In addition to product design, the company provides a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a", "a" target= "_blank" href= "//www.sjfzxm.com/" from 3 to 13 years old, and shoes, less than 60%. 
Huang Liangsheng, President of P, believes that consumers who are different from adult brands are adults themselves, and children's products brands have dual consumers. "Users of products are children, but buyers are parents, so the needs of dual consumers should be taken into account." He believes that children's interest should be emphasized in the products, but parents should also take into consideration the fashionable demand of their parents when buying. 
 Su Jing also believes that the current and future children's clothing consumers are "after 85" and "after 90", they have not experienced the age of material shortage, they are consuming personality. Although the brand of children's products put forward the concept of "fast fashion", after all, it should not be too adult, and maintain the characteristics of children's articles. "Nowadays, parents are becoming more and more individualized, and the demand for brands is getting higher and higher. How to grasp the rhythm of fashion is a major consideration for children's products brands." She said. 
 test supply chain management capability /p >
The main feature and the greatest advantage of the international brand a href= "//www.sjfzxm.com/" > fast fashion /a > P is the super speed between concept and product spanformation. In fact, a franchised store has a stricter requirement for the number of shoes and clothes SKU (inventory entry and exit measurement units). From a width perspective, it requires sufficient category support, and can store goods one after another in season. How to grasp the market demand and conform to the rhythm of production are testing the children's brand of "fast fashion". 
 "foreign enterprises can finish popular spanformation on the same day, and domestic enterprises will take about 1-2 months." Su Ge bear, deputy general manager Wang Xiaojun, believes that the "fast fashion" route requires a strong R & D team in the children's industry. 
 "is not a popular thing, it is consistent with the brand positioning." Wang Xiaojun said, for example, Su Ge bear emphasizes the brand Scotland elements. When studying the trend of fashion, apart from mastering the popular elements, or combining their own brand culture, we analyze, optimize and extend the popular products. "One is to catch popularity while others are not responding, and there must be a strong team to support product design and production." He said that in order to achieve "fast fashion", the distribution companies often want to achieve "a lot of money," which will test the speed of the entire supply chain. 
Sun Ruizhe, vice president of the Federation of industry and commerce, "P" > China a target= "_blank" href= "//www.sjfzxm.com/" > textile industry, said that the longer the industrial chain is, the longer the cycle of production that enterprises need to organize. If we want to achieve "fast fashion", the downstream of the industrial chain will have the opposite situation. In the downstream, we will find that the more obvious the impact of market demand on the release of its capacity and order, enterprises must organize production according to their downstream needs. "In order to solve this contradiction, enterprises should start building information platform besides, from retail terminal to headquarters related departments and personnel, producers, raw materials can synchronously grasp the retail terminal sales and inventory situation, at the same time, enterprises also respond quickly through the analysis of sales and inventory, prepare for production and commodity development ahead of schedule." Insiders say.