CEO Tu Chunrong, Who Has Gone Wrong

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Bill Gates, founder of Microsoft Empire, asserted that there were only two kinds of businesses in the world in twenty-first Century, that is, businesses that own websites and businesses that will be closed. In the future, there will be either e-commerce or P.

Facts have proved that his great judgement is right: WeChat, MI chat, micro Tao, Tmall, Dangdang Jingdong, vip.com and a number of micro media, micro platforms and online shopping mall have sprung up like mushrooms. They rely on the Internet platform to change people's shopping lifestyle. Their success indicates that e-commerce will have a stronger growth momentum. The emergence of new business platforms and social media platforms will always make those entrepreneurs who are quick to respond to the market and are good at catching opportunities.

They have shifted their format to e-commerce and micro media platforms, making themselves successful in business or getting another breakthrough in their careers. Mr. Tu Chunrong, chairman of the zero degree Shang trading company, is such an entrepreneur who loves electronic commerce.

He resolute and prudent. He identified the business in twenty-first Century as the world of the Internet. Since the introduction of zero brand to China, e-commerce has been the first sales channel.

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< p > < strong > Tu Chun Rong has been "a" target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > for nearly 20 years, and has achieved the reputation of "masters of contemporary hand-made leather shoes".

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< p > in today's mechanization and assembly line production, Tu Chunrong adheres to manual production to ensure the quality of shoes. He always sticks to his motto: handcrafts can be handed down to the world, and handcraft is handed down like faith, so that the comfortable wearing experience will benefit the vast number of business elites and show uncommon taste and value.

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< p > then, how did he go step by step in his 20 years of "walking into shoes"? How does his e-business work? Why is it a "master of contemporary handmade leather shoes"?

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< p > < strong > > "shoes into the wrong way" and win the first pot of gold, < /strong > /p.

Tu Chunrong P studied diligently, worked hard and achieved excellent results from his childhood. But because of his family difficulties, he dropped out of school in high school and went out to work like many other people of his age.

Maybe it is really related to shoes. Tu Chun Rong's first job was to apprenticeship in a factory and make shoes.

The gold always glitters, he is full of passion and love for his first job. He humorously calls himself "wrong shoes", and this entry is nearly 20 years.

From the most basic learning, step by step, step by step with the master to do.

Carefully observe every shoemaking process and carefully consider the key points of each process.

From the initial shoe development, mold to the final molding.

Each process is memorized with patience and patience until it is mastered.

During his first few months in the factory, his hands were often scarred.

Tu Chunrong has made rapid progress in his shoe making skills through unremitting efforts.

As an apprentice, he only grasped the whole process of shoemaking in only a short span of a year.

With a solid and diligent working style and a sophisticated shoemaking process, Tu Chunrong was promoted to Director in 1999, and he did it for 6 years.

During his 6 years as factory director, he not only made a lot of progress in shoe making technology, but also accumulated rich experience in management, established extensive connections and fostered the ability to understand the market.

All these growth and promotion have laid a solid foundation for his future self employment.

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< p > soldiers who do not want to be Marshal are not good soldiers! Tu Chun Rong has a spirit and courage to be undeserved by Marshal.

In 2004, Tu Chunrong resolutely resigned from the position of director of high salary, and began his own way of shopping malls.

Just getting out of the factory is doing inventory business.

At that time, the stock business was very impressive by relying on the personal connections accumulated in the shoe industry.

But with the increasing number of people entering the stock industry, competition is becoming more and more intense.

Good inventory is getting more and more difficult to buy, and at last it comes to a situation of relying on heaven.

When he saw that there was no prospect for inventory, he handed his inventory business to his wife and began to run foreign trade companies.

At that time, the changing international exchange rate led to the appreciation of the renminbi, which made the external environment of the foreign trade increasingly severe. The supply chain of the factory was also unstable, and foreign trade companies were often affected.

Under the influence of various unfavorable factors, though he tried his best to do it, his business never got a big breakthrough.

Tu Chunrong did not achieve great success in doing inventory business and running foreign trade companies.

But during this period, he won the first pot of gold in his own business, which laid the foundation for the introduction of zero brand in the future.

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< p > < strong > introduction of zero degree, the game of the foregoing step by step, the electricity supplier market < /strong > /p >

P, Alibaba founder Ma Yun, said in an interview with reporters: the Internet has entered the era of "Internet merchants" from the era of "netizens" and "netizens". When you see clearly, it is already late.

When most people still think that e-commerce can only be viewed far away, Tu Chunrong has already started to act.

He is a man who always keeps moving forward and has a special feeling for the new field of network.

When Tu Chunrong decided to introduce Italy's hand-made leather shoes into the domestic market, he saw that e-commerce platform began to improve and showed rapid development momentum, and began to pay attention to the Internet trade market and related online shopping platform.

After a period of research, Tu Chunrong found that the shoes sold on the Internet at that time were either low priced or low-grade unknown brands, or they were more successful under the line, but they only used online marketing channels to clear up the stock brand, but the design style was simple, the product quality was good, the comfortable and durable high-end shoes were few. With the commercial intuition formed over the years, he thought it was a vast market.

After careful consideration, in 2009, Tu Chunrong established the zero degree Shang pin commerce and Trade Co., Ltd., from Italy to introduce the zero end high-end leather shoes brand relying on the electronic business platform, and create "master of contemporary hand-made leather shoes".

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< p > < strong > unique, the achievement of "contemporary hand-made leather shoes master" reputation {page_break} < /strong > /p >

< p > < strong > 1, Italy trip, positioning zero "contemporary hand-made leather shoes master" < /strong > /p >

At the beginning of the zero degree Shang pin commerce and Trade Co., Ltd., Tu Chunrong heard from friends that Italy is a country famous for its fashion and gorgeous elegance, with superb skills and fashion charm of shoemaking. P

High quality is the vitality of the product. In order to improve the quality and connotation of zero degree products, he persevered in his studies to Italy.

In that very artistic country, he saw a different world of shoemaking.

One of the famous masters of hand-made shoes was visited one by one. One of them gave him an indelible impression and enlightening inspiration.

As a famous handicraft master in the industry, he has exquisite materials and exquisite workmanship. Although the price is high, Italy's political leaders and entertainment stars who have made leather shoes are still in an endless stream.

Even with such brilliant achievements, he still modesty calls himself a leather shoemaker.

To ensure their quality, their family only makes twenty pairs of shoes a day.

Tu Chunrong asked why he was puzzled. He said with great meaning: "you Chinese are eager to earn a year's money in one day, so they are mechanically producing leather shoes on a large scale to maximize profits. What's different is that we just want to pass on the handicraft handed down by our fathers, that's all."

This simple "nothing more than that", let Tu Chunrong sigh, they use faith and enthusiasm to make this traditional shoemaking technology to pass.

Each pair of shoes they make will be engraved on their sole.

Like many of China's time-honored brands, this is the legacy of the masters of Italy's hand-made footwear masters and their beliefs from generation to generation.

Today, when mass production and scale become the key words in the business field, the concept of value handed by hand is so precious that it has clearly stood out compared with large-scale pipeline production campaigns, pursuit of quantity and neglect of quality industry phenomena.

After returning from Italy, the master's words echoed in Tu Chunrong's mind.

He kept asking himself, is this belief like manual inheritance not the essence that Chinese brands can never learn? In this way, Tu Chunrong decided to introduce zero brand into China, and was committed to bringing back the essence of Italy's hand-made shoes to China, and vowing to be the benchmark of China's high-end men's shoes. So the positioning of the master of contemporary hand-made leather shoes has been deeply rooted in his mind: "contemporary" represents the fashion of keeping pace with the times; "manual" represents individuality, comfort, luxury and value; "master" represents the industry's leaders and benchmarks.

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< p > strong > 2, killing low price encirclement, zero brand stands out, < /strong > /p >

< p > when I interviewed Tu Chunrong, he described the Internet: "two years ago, the Internet for Chinese people is like a baby just learning to walk. It has just started. The future market is large and there are many opportunities for more intelligent Chinese people to innovate and develop. With the gradual improvement of Online shopping platforms and social platforms, the ecological chain of all links in the entire Internet (micro media, mobile phone terminals, logistics, servers, cloud data, payment tools, and Internet of things) is also rapidly becoming mature. We belong to the darling of this era."

Not only does he have a unique understanding of the Internet and e-commerce, he also has a distinctive brand operation and has his own distinctive characteristics.

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< p > 2009, selling high quality and high price handmade leather shoes on the Internet is very difficult, mainly because consumers are immature and have no trust in the platform. Many consumers are afraid to spend their products in the face of high quality and high price products.

On the contrary, sales of low-end products on the Internet are impressive.

There is no limit to the demand for funds for the electricity supplier. The beginning of zero degree men's shoes entering Tmall is no exception. More funds are needed to protect the operation and development of the company.

The mediocre sales volume, coupled with the huge demand for funds, has brought difficulties and tests to the zero degree men's shoes.

At that time, when the electricity supplier manufacturers rushed to sell at low price, the zero brand did not drift with the tide, reduced the quality and joined the ranks of low price killing. Instead, they insisted on the concept of "contemporary hand-made leather shoes master", advocating pure handmade inheritance, and gained the trust of consumers through the pursuit of high quality, exquisite materials, exquisite workmanship and first-class pre-sale and after-sales service.

During that period, Tu Chunrong often reminded himself that "brands need time to precipitate, and the Internet needs speed. In the face of daily discount sales in the same industry, they must be able to stand up to loneliness, resist temptation, and insist on no discount to protect customers' shopping experience."

"Why do you never do big promotional activities at zero, and do not blindly follow suit? Why are the prices of zero leather shoes higher than those of other sellers?" some people in the same industry asked Tu Chun Rong, even some people asserted: "zero degree men's shoes will become the victims of Taobao's high priced products."

In response to such questions, he replied with a smile: "today's industrialization, the products produced by the assembly line can quickly attract customers at a low price. However, the low price is bound to be low cost, low quality, and can not provide consumers with good follow-up services, so there is no future for such brands.

A good brand relies on the accumulation of time, relying on consumers' word of mouth propaganda and winning by service.

In the past few years, as Tu Chunrong said, those online shopping shoe companies that have low price strategies have no intention of selling their horses in order to rush sales, and at the expense of profits. However, zero degree has always been dedicated to making products and doing details.

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< p > < strong > 3, steady development, achieving "master of contemporary handmade leather shoes" < /strong > /p >

< p > in 2011 11.11 (Singles Day) and 2012 11.11 (Singles Day) organized by the Ali group Taobao mall "double eleven" large-scale promotional activities, sales of zero leather shoes in Tmall high-end men's shoes two times the first time.

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After two years of development, Tu Chunrong's "minimalist" style of design, which has been leading to pure and simple handicraft, has been leading the fashion style of China's business men's shoes market, bringing the new concept of European fashion dress for Chinese consumers. P

The simple, pure and elegant Italian style that it advocates is keen on the contemporary Chinese business people, comfortable feet, handy crafts, superior cortical texture, reasonable price for the people, considerate and comfortable pre-sale and after-sale service, and has established the model of men's shoes brand. Consumers who have experienced zero leather shoes can feel the charm of their value for money.

At present, zero degree has become the pronoun of Italian handmade fashion shoes, and the brand concept of "contemporary hand-made leather shoes master" is deeply rooted in the hearts of consumers. Tu Chunrong has also become the first pushing hand of "master of contemporary hand-made leather shoes".

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< p > < strong > create a good corporate culture with good intentions < /strong > /p >

< p > only good corporate culture can breed good brands.

Four years of development of zero degree company has created excellent corporate culture.

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< p > < strong > 1, keep pace with the times of learning enterprise < /strong > < /p >

Chen Anzhi P believes that knowledge plays a great role in success.

Enterprises are no exception. The knowledge level of employees determines the speed of development and the ability to resist risks.

Today's Internet is changing with each passing day. Every day, there are many creative ideas that are enough to change life. Without learning, it would be possible to be eliminated by this society.

Tu Chunrong actively built zero into a learning enterprise. As a chairman of zero degree, he has always been strict with himself according to the standards of an entrepreneur, learning from the times, learning from his peers, and even learning from other industries' successful experience and learning from others' failure lessons.

Tu Chunrong often said to the team, "the Internet is experiencing innovation and subversion, subversion, and innovation every day. It can be seen from the innovation of thinking, products, services, business models and micro media. These are both destructive and destructive to the traditional mode and thinking.

The Internet is a new business field. There is no fixed mode of success for people to learn from and draw lessons from. All of us are crossing the river by touching stones. This industry has no predecessors, only the fallen martyrs.

No sense of crisis is the biggest crisis. Zero degree customers have always been grateful to their customers and always keep their passion. They are constantly innovating from products, services and marketing, and continue to provide customers with the most cost-effective and more comfortable high-end fashion shoes.

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< p > strong > 2, five "concerns", pushing a href= "http://sjfzxm.com/news/index_x.asp" > zero < /a > development < /strong > /p >

Besides the high-end and pure handcraft, P's "five concerns" corporate culture is concerned with customers, employees, products, services and innovation.

Customer is God.

Customer is an indispensable resource for any enterprise, and is the source of the profits of any enterprise and the basis of survival.

Therefore, Tu Chunrong thinks that paying close attention to customers and meeting the needs of customers is especially important.

Zero degree can be used to find potential customers' needs through careful and rigorous market research and customer purchase behavior analysis.

And through innovative quality products and good services to meet the needs of customers beyond expectations.

Ma Yun once said that there are two reasons for employee turnover. 1, money has not been put in place, and 2 has been wronged.

To sum up, we have not given enough attention to employees, either economically or spiritually.

Tu Chunrong also said that the most painful thing for an enterprise is the loss of talent.

Aware of this, zero degree always gives employees a higher salary than their peers, and on the other hand, they give their employees mental attention and make employees feel a sense of belonging.

As the core of an enterprise, zero degree has been committed to building high cost performance hand-made leather shoes.

In the increasingly fierce competition for electricity providers, the differentiation of services is undoubtedly the magic weapon for enterprises to conquer the enemy.

Whether it is pre-sale shop decoration, product distribution, or troublesome questions in sales, or after sales delivery, cargo pfer, zero degree are treated with high efficiency and quality service to deal with these problems.

The Internet is innovating every day. The innovation of thinking, product innovation, service innovation and business mode innovation make the zero degree pay more attention to innovation.

After years of development, innovation has become the soul of zero degree, providing zero degree continuous driving force for continuous development.

After years of development, the five "attention" corporate culture has penetrated into all aspects of zero company and virtually promoted the development of zero degree.

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< p > < strong > look to the future, zero is more brilliant < /strong > /p >

< p > in the four years since the establishment of zero degree Shang Pin Trading Co. Ltd., Tu Chunrong can accurately grasp every opportunity and keep improving the quality of zero products.

In order to create a brand benchmark for high-end men's shoes in the footwear industry, in order to make healthy development at zero and at the same time, in order to make China's online brand more respected, he ruled out the difficulties at the beginning of the business and caught the temptation of low price, and finally achieved today's success.

For success, he did not take pride in his work, but humbly thanked the industry and media friends for their praise and care for zero degree. He also did not keep pace with himself and actively communicated with everyone, studied and discussed, and made clear that he had much room for improvement.

Tu Chunrong is full of dedication and love for this cause, and believes in the value and charm of the brand.

Watch the traditional values and lead the contemporary fashions. Zero degree will not only become the masters of hand-made leather shoes now but also in the future! < /p >

In 2013, Tu Chunrong began to plan for the future development and laid out a lot of homework for zero: at the end of the year, widening the product line, designing women's shoes, entering the shoes market of e-commerce. Personalization is the mainstream of the future electric business. In the future, zero degree will realize the sexual customization in the form of C2B, and realize the customization of DIY by means of technology. Every style of the design can provide different materials, and consumers can match themselves to meet the distinct requirements of consumers' personality. P

In the next 3 to 5 years, zero will truly realize the online and offline O2O mode, and the brand experience hall under the line will be settled in hundreds of thousands of places across the country. It will provide customers with a full range of experience such as near experience, near purchase, near service and near shipment. Besides, zero degree is also preparing to spend a lot of money to join the "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "to create zero Design Institute, and at the right time to purchase or build Zero online self media. Zero degree will create the entire zero brand ecological circle from many aspects and many dimensions." Italy "

Looking at the future, zero will be more brilliant.

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