Men'S Brand Performance Fell Into The Worst Hit Garment Industry

< p > "men's clothing brand is facing more difficulties than women's clothing."

This is a common view expressed by many people in the industry at the 2013 China clothing Convention held recently.

Reporters also found that a few days ago, many a href= "//www.sjfzxm.com/news/index_c.asp" > men's wear brand < /a > published three quarterly reports are generally poor, net profit decline is still the mainstream.

Some analysts believe that the main reason for the "sleepy" of men's clothing lies in its conservative behavior and lagging behind in brand development.

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< p > < strong > men's wear big performance exposure decline < /strong > < /p >

< p > earnings report shows that in the three quarter of this year, Busen's net profit was 2 million 199 thousand and 200 yuan, up 84.59% from the same period last year.

The net profit of card slave road also decreased by 29.08% compared with the same period last year.

Similar to that, it also suffered from net loss of 115.88% in the third quarter and a loss of 3 million 175 thousand yuan.

In addition, the net profit of the seven wolves in the three quarter was 116 million yuan, down 25.63% compared to the same period last year. The net profit of September 1-9 was 9.62% lower than that of the previous year.

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< p > as the leader of the industry, YOUNGOR's three quarterly report, which is more focused on real estate, released last week also showed that the company's operating income increased 50.02% in the first three quarters, and the net profit increased 21.74% over the same period last year. However, the company emphasized that the increase in revenue was mainly due to the 108.74% rise in real estate sector revenue.

The real estate sector is strong enough to ignore the main industry. The Beijing Commercial Daily reporter found in its semi annual report that the net profit of YOUNGOR's brand clothing business decreased by 37.75% over the reporting period, which was mainly "affected by the combined effects of sales gross margin and the decrease in operating income year-on-year".

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< p > < strong > brand development lagged behind as main cause < /strong > < /p >

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > clothing industry < /a > is now in the doldrums.

Zhao Weiguo, director of Art Design Department of Zhejiang Sci-Tech University, said.

And "brand failure to keep pace with the times" is the main reason why men's clothing has become the hardest hit area.

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< p > "most of the men's clothing brands are following the" 60 after "and" 70 after "growth. Now the real consumption power of the men's society is" 80's "and" 85 years later ". Their demand and shopping habits have changed.

Zhao Weiguo said.

Another industry analyst added that before the Chinese men's wear was mainly practical, in recent years, they had gradually switched to fashion, and those men's clothing brands that were "complacent and did not seek breakthroughs" would naturally be squeezed out of the market by those "fast fashion brands that are more in line with the main consumer tastes".

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< p > Zhao Weiguo also stressed that not only is the tide changing, people's consumption habits are also undergoing great changes, which makes domestic men's clothing brands equally unprepared.

"80 after" and "85 after" pay attention to quick, convenient and practical experience. In order to adapt to the change of habit, enterprises must find the balance between e-commerce and retailing.

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< p > < strong > menswear brand upgrading emphasizes design < /strong > /p >

< p > a clothing industry insider said that the current men's clothing industry is very impetuous and lacks a spirit of intensive cultivation. "In the downturn of the industry, many garment enterprises turn to hotter real estate investments.

However, in the long run, China's men's wear brands have a bright future. In order to realize their rapid development, the men's clothing brands in China must first understand our cultural connotations, and then explore their own uniqueness in fashion design.

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< p > June, < a href= "//www.sjfzxm.com/news/index_c.asp" > YOUNGOR < /a > abandoning the king of Hangzhou, then the industry was full of speculation about whether or not it returned to the main business.

But it is clear that the fate of Chinese men's clothing is not in the hands of several former giants, "who will innovate more, who will become the ultimate winner."

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