Taobao Is Fading Away, But The Sellers Are Suffering.

Since P was founded in 2003, Taobao has been a paradise for many C2C sellers.

But now, small and medium-sized sellers find that the way Tmall looks at Taobao is becoming more and more obvious.

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< p > according to the survey data released by electronic commerce observation and research, at present, in Taobao, 42.67% of shopkeepers indicate that profits are declining, and 38.67% of the shops are flat. Only 18.67% of Taobao stores indicate that profits increase within six months.

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< p > stationed in Taobao, no big hand is not good. < /p >

< p > Wu Shang (a pseudonym), an ordinary Taobao seller of C, started selling Taobao socks on Taobao a year ago.

At that time, he thought socks were low in cost and low in entry threshold. After a year, he planned to switch to mother and child.

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< p > Wu said that there was no socks factory in his hometown. The instability of supply chain led to the high cost.

Another important reason is that the change of Taobao's environment has exceeded his expectations.

"Ten years ago, Taobao has invested 100 thousand, which is already very good, but now it is only goods, at least double."

The cost of entering Taobao is constantly rising. The new store opens to traffic. Many of the shopkeepers are losing money to promote sales: the cost of 10 yuan of stockings is sold at 6 yuan, which also sells postage, which is almost double sale. "People are going to lose 200 thousand in the early days."

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< p > from the very beginning, we need to compete with each other. "Now we must go all in to Taobao, otherwise we will not be able to do it at all."

Wu Shang gave reporters an account: the cost of purchase, plus art, operation, customer service, a year to invest about 200000 is not too much.

The hosiery industry usually has only two peak seasons in a year, 60 thousand in a busy season and 120 thousand in two peak seasons. Even if the small amount is added to the off-season, it is also at a loss.

"The beginner's entry into Taobao is normal for the first year, but the question is whether we can make money in second years or not," Wu admitted.

In the current environment, the survival of grass roots sellers is difficult. "The new sellers who are developing rapidly now are basically hit by money, or they are losing money, or they need professional artists and operation teams to help you. In such an environment, it is hard for small sellers who have neither money nor professional operation ability to compete with them."

Now Wu Shang is considering pformation. "Try another year, but we can't help but quit."

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< p > crown seller had to switch to Tmall < /p >.

< p > Xu Bin can be regarded as a senior seller of Taobao, but he is also lamenting that business is becoming more and more difficult.

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< p > 2005, Xu Bin gradually put his own idle goods on Taobao, and sold out one piece, though not much, but he felt Taobao was a suitable place for grass root development.

"At that time, there were not many shops on Taobao itself, and it hoped you could put things into it."

In this way, Xu Bin opened a children's clothing store on Taobao in 2010, just started to grow very well, and soon became a crown seller.

But 1-2 years later, Xu Bin obviously felt that Taobao's control over store operation was becoming more and more powerful, which had a great impact on sellers. "Taobao's rules are constantly changing, and the rules of search are changed according to these things. Every time we change, we have to make corresponding adjustments, otherwise we will soon show you the color."

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< p > 2012, Taobao gradually put key support on Tmall sellers, and constantly tilted to them in policy.

At that time, Xu Bin and a group of C shop sellers, sales plummeted, "almost stopped after interception, and then cut back, it can only do 1/4 business before."

Xu Bin can only go to Tmall, "Tmall's traffic is relatively fixed, that is, every year to add a new operating expenses and taxes, profits can not be compared with the previous."

In this regard, Xu Bin appears rather helpless, "there is no way, even now, the rules of Taobao are also constantly changing, we can only take one step to see one step."

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< p > Taobao business is not as good as physical store /p.

< p > on Taobao, many shopkeepers have already had physical stores under the Internet before they set up shop. Many of them are brand agents. They obviously feel that Taobao is not doing well in business.

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< p > Roach online specializes in Samsung mobile phone agency sales, has its own physical store.

Last year, he took a fancy to the online consumption craze and opened a shop on Taobao, which was originally expected to be very high. However, he did not expect that in the past year, sales performance has not yet been well placed under the physical store. "The competition on the main Taobao is not standard enough, and the price gap is too obvious."

He also took part in some promotional activities to boost traffic, but the effect was not obvious. "Your price is always high."

Therefore, he no longer has high expectations for Taobao's sales. "Online stores can only be subsidized under the net. If they only do online shops, they really can't do it."

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< p > "now if we want to enter the C market, no matter what field we do, it will be very difficult."

Guo Guo online has a store selling food, settled in Taobao for 5 years, he felt more and more difficult to do, "as the two largest seller of gold, so, 10 single day."

In his view, now the electricity supplier environment has been fierce competition, some categories already have a leading brand appeared, "like coke, only Pepsi and delicious."

The other sellers basically did not have the chance, or the chance was very small. "Well done sellers are basically exposed to the source of the most source and cooperate directly with the manufacturers.

Coupled with the increasing number of venture capital entering, polarization has intensified. "

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< p > earlier, Lu Zhiyin, founder of the integrity of former Ali, asserted: "Ali now sells 9 million 500 thousand of all Taobao sellers, of which about 3000000 of the sellers shop stop, and about 80% of them lose money, and only 10% of the real money is made."

Ali, who is relying on grass roots, is obviously moving away from the grass roots. The so-called "small beauty" may just look more beautiful.

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