American Apparel Retail Discount Market Online Discount (E-Commerce)

< p > mention the domestic a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a > discount retail market, many people will think of vip.com.

The growth rate of vip.com in recent years is amazing. Last year, sales revenue reached about 4000000000 yuan, and this year it is expected to exceed 9 billion yuan.

The discount discount brand has been working hard for over 10 years, and now its sales are only 20-30 billion yuan.

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Less than P, thanks to the high inventory and the rapid development of e-commerce, apparel retailing in China has been developing rapidly, but it is another situation in the US.

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The clothing discount retail market in the US P is very developed. It is one of the main growth points in the retail market in recent years.

The sales growth rate of discount retail giants is significantly higher than the average level of the industry, of which the share price of listed companies is also rising.

Data show that the clothing discount market in the United States accounts for 10% of the total retail sales.

The clothing discount market in the United States is dominated by offline, forming many large Oteri J and retail discount brands represented by TJX and Ross. The proportion of e-commerce is not high, and the development is not satisfactory.

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< p > brand discount chain store < /p >

< p > brand discount retailers sell clothing and accessories of brand manufacturers at a lower discount rate. These garments and accessories are generally seasonal goods or inventory.

For "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "or brand manufacturers, fashion and popularity are the key to their sales and profits, but sometimes they may lead to some inventory due to the design does not meet the needs of consumers or the output is too high. They usually sell these stocks or off season goods at a discount of 20%-60% to discount retailers, and sell them through their channels.

Generally speaking, there is not much excess margin space for these discount retailers, usually between 20%~25%. The key factor for their success is whether they can form scale effect, internal management and operation capability and their relationship with suppliers, and the relationship between them is very important, which determines whether they can get enough merchandise and attractive discount.

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< p > TJX, ROSS and Big Lots are the three giants in the market. They basically sell under the line, and have established a sales network all over the United States, occupying a large part of the sales volume of the market.

In 2012, the sales volume of the three companies reached $258.78 billion, $97.21 billion and $54 billion respectively.

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< p > other players in the market include Syms Corp, Stein Mart, Chico 's FAS, Filene' s Basement and Basement, and their sales are generally less than 1 billion dollars.

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< p > otlis < /p >

< p > Oteri J (Outlets) is known as the "brand direct sale shopping center", originally originated in the United States. The earliest was "factory outlets" specializing in dealing with factory tail goods. Later, it developed into a large brand discount shopping center involving brand manufacturers, agents and even department stores, and became an independent retail format.

In recent years, due to the economic downturn and the high unemployment rate, Oteri J's high discount has attracted many consumers' patronage.

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< p > the number of Oteri J in the United States is about more than 300, Premium Outlets, Prime Retail Group, Tanger Factory Outlet Centers, Horizon Horizon and Prime are the top five developers.

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Less than P, since the introduction of the first orlis in 2002, the retail format has also made great progress in China, and the construction of all outlets in the region has gradually risen, but generally speaking, the development is not standardized, and the good and the bad are different.

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< p > online discount (e-commerce) < /p >

Below P, the offline retail industry in the United States is very developed, but on the contrary, it is a bit sluggish.

TJX launched the electricity supplier channel in 2004. After more than a year, it was unable to close its losses.

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< p > Overstock and Bluefly are two main online discount enterprises.

The Overstock website was launched in 1999, mainly selling brand, non brand and tail goods, including household, clothing, watches, jewelry, electronic products, audio-visual products, etc.

Bluefly Inc was founded in 1998. It sells famous brand clothes, bags, a target= "_blank" href= "//www.sjfzxm.com/", shoes, /a, jewelry, and other discounts.

The sales of Overstock in the past three years are basically up to 1 billion US dollars, and the gap between the discount giants under the line is large, and the growth is weak.

Bluefly nearly three years of sales revenue is basically around 90 million U.S. dollars, because the stock price for a long time less than 1 U.S. dollars, has been suspended.

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< p > in recent years, there has been a wave of time limited discount in the world. In the United States, there are Gilt Groupe and HauteLook. These enterprises have made great progress in a short time, but they are only a supplement to the discount market.

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< p > in short, the apparel discount market in the US is dominated by offline, online is only a supplement, and most enterprises do not live well.

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