Shandong Clothing Enterprises Play A Customized Role In Promoting The Price Of People First

In recent years, P > a href= "//www.sjfzxm.com/news/index_f.asp" > /a > customization industry in the high-end market has quietly sprung up.

Many companies and shops engaged in clothing customization began to play a popular brand, hoping to attract more ordinary consumers.

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< p > < strong > Customize < a href= > //www.sjfzxm.com/news/index_f.asp > > Suit > /a > 10000 yuan set < /strong > /p >

< p > "red collar" is the earliest garment enterprise that puts forward the concept of garment customization in China. At present, it is mainly high-end suit, mainly men's suits and shirts.

In the recently concluded Chinese international clothing season, Zhang Wei, the regional manager of red collar suits who came to attend the exhibition, introduced Shandong.

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In P, Zhang Wei introduced several costumes for the fashion season, suits and costumes cost around 10000 yuan, and seven thousand or eight thousand yuan for cheap clothes. "These are all high-end fabrics that we use, and all the buttonholes are hand sewn."

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Yu Wei, the head of the groom's men's clothing technology exhibition in the exhibition, said that the groom, P, started in June this year to start the clothing advanced customization, mainly through the store channel. "The price is basically similar to the high-end garments we sell."

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< p > in addition to professional clothing companies to promote clothing customization, Ji'nan has also appeared in recent years, many of the main clothing customized professional shop.

The "best European fan" in the main street is mainly customized for senior men's wear. The staff said that all the clothes used in the shop were imported fabrics.

"The cheapest shirt is about two thousand yuan, and the cheapest suit is ten thousand yuan or more."

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Less than P, in addition, Ji'nan's time-honored shop, Rui Xiang silk shop and Yu Qiqi cheongsam shop have been carrying on clothing customization business for many years, although it is much cheaper than the price of tens of thousands of suits, but because of the use of high-grade fabrics, the price of 1000 yuan is more expensive than that of the market.

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< p > < strong > Wedding dress, < a href= "//www.sjfzxm.com/news/index_f.asp" > underwear < /a > play customization < /strong > /p >

< p > Zhang Wei said that the red collar company plans to increase the sales volume of customized business to 80% of the company's total sales.

To achieve this goal, we must expand our target customers.

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< p > "in fact, we have launched a customized business for ordinary consumers. The price of customized shirts with a price of more than 200 yuan is very good."

Zhang Wei said that the shirt with the same price on the market has obvious advantages in terms of comfort.

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< p > according to Zhang Wei, in addition to formal clothes, they also plan to launch the wedding dress and suits for young people, and the price is relatively close to the people.

"Young people pay more attention to personalization. Imported high-grade fabrics may be difficult for them to accept, so we will have some adjustment to the products."

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Less than P, Qingdao's red dress has recently launched its underwear custom service.

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< p > < strong > Peng Liyuan's visit to promote customized consumption < /strong > /p >

< p > "best European fan" staff said that the development of clothing customization in recent two years was very good. Especially after Peng Liyuan visited Africa in March this year, clothing customization came to a small climax.

"Many consumers are also looking for comfort at the same time. They also attach importance to personalization, and the custom of European aristocrats is sought after by many high-income groups."

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