Chinese Garment Enterprises Are Facing New Challenges. The Current Direction Is To Take The Road Of Brand.

< p > the survey was organized by the global resources joint China (Shenzhen) international brand "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing /a < a target=" _blank "href=" _blank "> Clothing Trade Fair Organizing Committee, aiming at more than 400 enterprises engaged in garment manufacturing and export in May to understand the challenges and development direction of Chinese clothing enterprises in the current economic environment. < /p >
< p > survey shows that for the labor-intensive clothing industry, the cost rise is still a headache for the industry. 65% of the respondents said the cost is the biggest challenge at present, and 49% of the enterprises think that the design is not enough and the lack of talents is the bottleneck restricting the Chinese clothing going to the international stage. More and more business owners realize that design personnel are the key to the development of the garment enterprises. In addition, 45% of the enterprises believe that the credit system of the domestic garment industry is not perfect, and many products are "foreign brands", which are actually made of raw materials and the price is too high, making the development of the whole industry uneven. < /p >
< p > in the daily operation and management of enterprises, 70% of the surveyed enterprises believe that the rising cost of labor and the poor stability of employees are still the biggest problems. Secondly, 52% of enterprises are troubled by the rising prices of raw materials. < /p >
< p > in the face of the grim situation facing the current garment industry, expanding domestic sales, improving quality and strengthening innovation are regarded as the magic weapon for enterprises to transform and get out of difficulties. 57% of the respondents said they had intensified their efforts to expand domestic sales channels to seize the domestic market opportunities; 51% said they would introduce new technologies and technologies to improve product design and strictly control quality. < /p >
< p > survey also shows that more than 70% of enterprises believe that the road of brand development is the primary task of future development, while 71%, 63% and 54% of enterprises believe that strengthening brand building and marketing, innovation and design, attracting more talents is the "stepping stone" of China's clothing brand upgrading to the international market. < /p >
< p > in the way of brand building and promotion, participating in the exhibition has become the preferred channel for enterprises, followed by promotion of mass media such as TV, newspapers, magazines, networks and so on, followed by professional B2B websites. < /p >
"P", Pei Ke, President of global resources enterprise affairs, said that China has a long way to go from "big clothing country" to "strong garment country". China's clothing industry has fully realized the importance and practice of strengthening brand building and marketing, and at the same time, many enterprises have changed from simply focusing on production to paying great attention to innovative design and excellent talents, which is also a qualitative leap. < /p >
< p > unlike in the past, the recent rapid appreciation of the renminbi is not the most worrying problem for clothing companies. Only 35% of respondents said they were troubled by the appreciation of the renminbi, and the transfer of production lines to China's internal land areas or neighbouring countries with relatively low labor costs did not become the first choice for respondents to cope with the challenges of the current industry. < /p >