New Changes In The Brand Of Foreign Goods

Less than p years ago, "light outdoor" is just a new concept, but in less than a year, it has become the product development concept prevailing in outdoor industries.

Last week's 2013 (eighth) Asian outdoor products exhibition, a number of outdoor brand enterprises brought the latest light weight products, from thin film outdoor clothing to light backpacks, buckets, outdoor food, full pursuit of light weight, directly labeled a few grams of heavy label became the most attractive selling point.

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< p > < strong > outdoor change: outdoor products weight is /strong, > /p >

< p > a rechargeable multi-function camp lamp, weighing 150 grams, has 6 grade waterproof performance, and can also be used as a mobile power supply and emergency lights. A double rope for mountaineering is only 6.9 millimeters in diameter and 35 grams in weight per metre, but the strength is equivalent to the diameter of 10 millimeters in the market.

In the Asian outdoor exhibition, "light" products cover all aspects of outdoor products, not only traditional "a href=" //www.sjfzxm.com/news/index_h.asp "shoes and clothing" /a ", backpacks, lamps and lanterns, ropes and even outdoor food, etc., all labeled" light label ".

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< p > at a booth of < a href= "//www.sjfzxm.com/news/index_h.asp" > brand > /a >, the reporter saw a "warming armor" capable of generating electricity.

"This kind of assault clothing has a carbon fiber heating line. It can keep warm for 6~8 hours if it is charged once, even at 15 degrees below zero. It also has USB interface, which can provide power for other electronic devices such as mobile phones, but the whole clothing weight is only 1/4 of general outfits."

Xu Rongsheng, general manager of Lion Brand outdoor Co., Ltd. introduces that the traditional outfit has two layers, the inner liner is used to heat the fabric with the fleece fabric, and the outer layer realizes the functions of waterproof and windbreak with composite fabrics. But using modern technology can make the clothes have only one layer and wear more easily.

He believes that "light" is definitely the inevitable trend of the development of the outdoor industry. Brand enterprises will ensure "functional merit" while ensuring their functionality.

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< p > "we mainly focus on the concept of storage. Outdoor products must be well accommodated, so they have to be small and bound to bring weight revolution."

Yuan Qin, the brand leader of Hangzhou joint chart Trading Co., Ltd., said the company has developed "light series" in waterproof bags, backpacks, buckets, water basins, towels and so on.

Reporters saw in the company's booth that many products of the company folded up only with the size of their business cards. A small rotating display rack placed on the counter can hang dozens of products, which is "lightweight".

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< p > the little hawk backpack describes the company's new backpack with "elegance". It not only reduces the burden on consumers through the design of the streamline of the shoulder strap and waist belt, but also makes the weight of the knapsack lighter through the technological process; the backpack of Gregory (Gregory) changes the space, reduces the stitches, and reduces the weight by 5%~30%.

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< p > professional outdoor food is also pursuing "light".

135 grams a packet of tomato beef rice and other comprehensive staple food, can provide 575 calories of energy, an average of only 350 grams of food per person per day can meet the energy requirements.

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< p > < strong > outdoor new innovation: functional products with high technical requirements < /strong > < /p >

< p > no matter how the weight of outdoor products changes, functionality is the eternal theme. Upgrading and developing new performance is always the pursuit of outdoor brand enterprises.

Reporters at the D outdoor Hall of asia outdoor exhibition hall saw that a flashlight which won the Asian outdoor industry award can also connect to the computer through the USB interface in addition to its large battery capacity, strong light and far distance.

"The built-in smart chip can provide more than 1000 templates for users to choose from, and can also be charged through short time by car fast charger."

Staff introduction.

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< p > in addition, the 3C City Smart outdoor clothing launched by a company has 20 waterproof pockets, which have exclusive storage areas for 3C products. Each pocket has independent headphone holes and tie collar buckles.

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< p > Xu Yuejin, chief executive officer of Tian Po Lun, said that the important sign of outdoor footwear is different from sports products.

For example, a href= "//www.sjfzxm.com/news/index_h.asp" > outdoor shoes < /a > in addition to the comfort level, we need to consider many aspects such as physiology, sports medicine, outdoor environment and so on, and we must keep up with the core technology.

Xu Yuejin said that the peak Technology Center of the company is to collect statistics and analysis of user data, subdivide consumer groups, adapt different functional coefficients and safety factors to different groups, and further promote product research and development. "For example, the softness and hardness of technical soles can be better adjusted by adjusting shoe material formula, and shoes and clothing can be more suitable for human body lines and activities and so on through stereo cutting."

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Zou Tong, general manager of Beijing ASA, who is responsible for outdoor products research and development, said P, as more and more people participate in outdoor sports, consumers will have more and more quality requirements.

"Consumers will increasingly ask for comfort.

The traditional outdoor products are generally bloated and bulky, and are considered to be uncomfortableness and not suitable for outdoor sports for a long time, so revolution is inevitable.

She believes that as outdoor products, functionality must be ensured. More and more enterprises attach importance to technology research and development is also an industry trend.

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< p > at the exhibition, the reporter saw many companies highlight the "thin film technology" - the use of thin-film technology products, not only can make the quality lighter, but also without air permeability and moisture protection function.

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< p > auxiliaries are also becoming a "technological help" to enhance the fabric's functionality.

This year's exhibition, "anti mosquito" fabric is becoming a star product of some enterprises.

"We mainly use auxiliaries to achieve anti mosquito function of fabrics."

Bo Lai textile exhibitors told reporters that outdoor sports, mosquito bites are often annoying, serious will also be infected with the disease, after finishing anti mosquito fabrics, can effectively resist the spread of infectious substances, not only can be made into outdoor clothing, but also can be used for mattresses, curtains and other household products.

< /p >

< p > < strong > new product changes: functional products with high technical requirements < /strong > < /p >

< p > no matter how the weight of outdoor products changes, functionality is the eternal theme. Upgrading and developing new performance is always the pursuit of outdoor brand enterprises.

Reporters at the D outdoor Hall of asia outdoor exhibition hall saw that a flashlight which won the Asian outdoor industry award can also connect to the computer through the USB interface in addition to its large battery capacity, strong light and far distance.

"The built-in smart chip can provide more than 1000 templates for users to choose from, and can also be charged through short time by car fast charger."

Staff introduction.

< /p >

< p > in addition, the 3C City Smart outdoor clothing launched by a company has 20 waterproof pockets, which have exclusive storage areas for 3C products. Each pocket has independent headphone holes and tie collar buckles.

< /p >

< p > Xu Yuejin, chief executive officer of Tian Po Lun, said that the important sign of outdoor footwear is different from sports products.

"For example, outdoor shoes, in addition to the comfort level, also need to combine physiology, sports medicine, outdoor environment and many other aspects to consider, the core technology must catch up."

Xu Yuejin said that the peak Technology Center of the company is to collect statistics and analysis of user data, subdivide consumer groups, adapt different functional coefficients and safety factors to different groups, and further promote product research and development. "For example, the softness and hardness of technical soles can be better adjusted by adjusting shoe material formula, and shoes and clothing can be more suitable for human body lines and activities and so on through stereo cutting."

< /p >

Zou Tong, general manager of Beijing ASA, who is responsible for outdoor products research and development, said P, as more and more people participate in outdoor sports, consumers will have more and more quality requirements.

"Consumers will increasingly ask for comfort.

The traditional outdoor products are generally bloated and bulky, and are considered to be uncomfortableness and not suitable for outdoor sports for a long time, so revolution is inevitable.

She believes that as outdoor products, functionality must be ensured. More and more enterprises attach importance to technology research and development is also an industry trend.

< /p >

< p > at the exhibition, the reporter saw many companies highlight the "thin film technology" - the use of thin-film technology products, not only can make the quality lighter, but also without air permeability and moisture protection function.

< /p >

< p > auxiliaries are also becoming a "technological help" to enhance the fabric's functionality.

This year's exhibition, "anti mosquito" fabric is becoming a star product of some enterprises.

"We mainly use auxiliaries to achieve anti mosquito function of fabrics."

Bo Lai textile exhibitors told reporters that outdoor sports, mosquito bites are often annoying, serious will also be infected with the disease, after finishing anti mosquito fabrics, can effectively resist the spread of infectious substances, not only can be made into outdoor clothing, but also can be used for mattresses, curtains and other household products.

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