Adidas Officially Enters The Chinese Badminton Market

< p > Adidas launched a new badminton product series at the thirty-first sports Expo, marking the official entry of Adidas into the Chinese Badminton market.

Adidas sports performance series, vice president of marketing department of China, said that badminton is one of the most popular sports in China, and has a large and enthusiastic crowd of enthusiasts.

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< p > Adidas badminton will constantly strive to create innovative high-quality equipment for everyone to meet the needs of the majority of badminton fans.

Adidas aims at the growing Chinese Badminton market and the growing population of badminton. Adidas has spent three years grinding a sword and striving to provide more and better choices for professional badminton players and badminton fans with independent innovation and personalized products.

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< p > Adidas has launched four series of badminton racquets, namely adiPower, adizero, Precision and Switch.

The characteristics of the adiPower series are to maximize the strength, more suitable for strength players; adizero is light and fast, more suitable for speed players; Precision has excellent accuracy, suitable for balanced players; Switch uses patented technology "one key weight", players can change the weight and balance point of badminton at any time.

Adidas badminton continues its innovative brand tradition and introduces its latest badminton technology --ZYLON fiber badminton.

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< p > ZYLON fiber was first developed by the air force material laboratory of the USA. It is made up of micro fibrils with a diameter of 10-50 nanometers. It is superior to other advanced fibers in strength, heat resistance, shock absorption, abrasion resistance and bending fatigue. It has been applied to high-tech fields such as space exploration, high-performance racing cars and special bulletproof vest.

Adidas innovatively applied it to badminton, greatly improving the strength, torsion resistance and shock absorption performance of the frame, greatly improving the stability of the racket, and greatly increasing the speed and accuracy of the bat.

It is understood that the racket price range between 280-1780 yuan, according to functional differences to meet the needs of all kinds of badminton fans.

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< p > besides badminton, Adidas's badminton products also include feather line, badminton, shank leather to racket bag, < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > clothing, accessories, etc. these products are expected to meet consumers in stores at the end of June or early July.

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< p > Xiaobian believes that Adidas is intensifying its penetration in sports subdivision, launching a high-profile outdoor brand on 2013 ISPO BEIJING and introducing Adidas badminton products at the Expo.

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< p > whether the strategy can be effective depends on Adidas's understanding of the products and markets in the segmentation field and whether the huge structure can operate effectively.

Chinese brands will be able to find their own development opportunities and opportunities in this area.

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