Strategic Analysis Of Chinese Garment Enterprises

< p > < strong > 1. China's economy and < /strong > < a href= "//www.sjfzxm.com/" target= "_blank" > strong > dress > /strong > /a > less.

< p > 1. GDP per capita is more than 5000 US dollars: plagiarism failure, emphasis on R & D and independent brand; shoppingmall rise in a large number; build new town in a large number; reputation is becoming more and more important; < /p >

< p > 2. into 6000 US dollars: advanced industrial structure, clothing processing will gradually be clear; olive type society appears; social diversification is aggravating; entering the era of tourism and leisure means that formal costumes are becoming more and more unpopular; < /p >

< p > 3. exceeds US $7000: Overseas Talent returns.

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< p > < strong > two, clothing industry important analysis index < /strong > /p >

< p > 1. electricity supplier sales accounted for (average 16%) < /p >

< p > 2. profit margin: gradually reduced to the cost of financing (8-10%) < /p >

< p > 3., self occupied ratio < /p >

< p > 4. turnover days - full value chain cycle: Design - purchase - production - listing - delisting period < /p >

< p > 5. new store balance cycle / increment flat effect year-on-year situation (see management dilution): investigate the scale replication capability of the enterprise < /p >

< p > 6. sold out at the end of the season: self run and affiliate < /p >

< p > 7. listing accuracy (subdivision band): delay or advance several days (advance is good.

At present, the average time for women's wear enterprises is 2 weeks -1 months.

OK, 1 months ahead of schedule.

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< p > 8. joint rate and customer price < /p >

< p > 9., old customers accounted for less than /p.

< p > 10. Technology Investment: investment in terminal technology (enhance experience and management ability): see whether enterprises are dumping goods or managing /p?

< p > 11. the number of decomposition indicators in the commodity planning stage: a company decomposes through 36 dimensions, which shows that the enterprise has stronger predictive power than < /p >

< p > < strong > three, communication link: < /strong > < /p >

< p > 1, under what circumstances may the garment industry usher in an inflection point? < /p >

< p > wait until the structural changes are completed: at present, Lining still goes to the Jingdong diving sale, and stock is still extremely surplus.

However, the situation of subdivision industry is different: Women's clothing enterprises have reduced the redundancy by optimizing supply chain.

The average sale of women's wear is 50%.

Despite the sad days, outdoor products and underwear industry are actually much better.

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< p > 2, will the impact of online shopping on high-end men's wear and women's clothing gradually increase? < /p >

< p >, according to the survey, the most concerned factor of consumer online shopping is from "price" to "trust and brand". The future high-end consumption will increase: 30-40 years old group of people are early contacts with the Internet. With the increase of the number of people, the proportion of high-end products online shopping will increase.

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< p > 3, Mall and the future trend of department store complex? < /p >

There is still room for survival in department stores in medium sized cities, because medium-sized cities have GDP demands. P

The department store industry in Paris has formed a good business alliance, which is also a special case.

Mall will become mainstream in large cities (more than 5 million people).

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< p > 4, how long will it take to clean up the sportswear inventory? What about men's wear and women's wear? How do you see the future development of Lining, Anta and 361? < /p >

< p > 1) it takes 3 years for an enterprise to do process reengineering.

It took 10 years to solve this problem abroad.

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< p > 2) women's clothing enterprises have strong inventory pressure due to their fast cycle and fierce competition, but some enterprises have relatively strong inventory handling capabilities, such as Xiamen Xinhe and Europe time force.

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< p > 5, sports industry leisure and popular development should still take the road of professional subdivision? < /p >

< p > in the northern suit as a casual wear, including government officials usually wear formal clothes - the concept of specialization and behavior of the mass is not contradictory, can not be the basis for decision-making.

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< p > 6, clothing industry cost growth is relatively fast. How to view the relationship between future cost, pricing and purchasing power? Which company's management is more recognized? < /p >

< p > 1) oil and cotton have no pricing power, and the cost is rigid.

The cost of commercial real estate is also not negotiable, which is determined by tax structure, that is, tax sharing.

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< p > 2) those listed companies are not weak in management, except for the background of state-owned enterprises and companies with background materials.

Listed companies can have strategic whirling time and can attract the best people in the world.

It has an international idea to "manage the brand as a product".

Bostin has acquired a lot of companies and has a good multi - brand operation.

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< p > 7, how to view the sports industry's entry into the open industry and the acquisition of the whole industry? < /p >

< p > 1) these enterprises are subject to many realities and have strong soft barriers, such as consumers are not a group.

Or by acquiring a brand, but the existing entrepreneur has strong autonomy and does not allow the brand to be developed according to the original idea. These enterprises themselves are already chaotic enough to develop into other fields.

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< p > 2) the field of women's wear is large enough, and has not yet completed the subdivision area.

Some enterprises also think that the Pathfinder (300005) is only 200 million in 10 years, and it is also very hard to do.

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< p > 8, how to customize the development of the industry? < /p >

< p > before the large-scale popularization of flexible production, it is foreseen that the popularization of customization is unlikely.

Flexible production mode is very difficult in the clothing industry. In other manufacturing areas, ERP information flows follow logistics. In clothing, things follow information, and it is difficult to predict.

The supply chain integration of medium enterprises is very difficult.

In such a concentrated area of Shenzhen, the supply chain shortens 20 days, which is very exhausting.

There are some good small businesses that can deliver 15 days' suits, with a net profit of more than 30% and a compound growth rate of 40-50%.

People who really have Internet genes can enter into the garment industry to bring about fundamental innovation for at least 3-5 years.

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< p > 9, < a href= "//www.sjfzxm.com/" target= "_blank" > designer "/a" brand collection shop mode how to position properly? < /p >

< p > designers do not understand the market, so there is no climate in operation and the exception is only 4-5 billion.

Talent is not available and operation platform is not available.

Designed is niche products, suitable for network sales, not suitable for storefront.

But the cost of acquiring new customers on the Internet is also very high.

The biggest headache for collecting shop platforms is financing and profitability is not good.

From the trend of development, we can see that China's luxury goods are jumping out of it. We need to have a vision of industrial capital to promote.

In addition, positioning is also a problem. Let's not say whether the style is really unique. Pricing will be contradictory. It is not appropriate to put a bunch of things together.

People who run designer brands need to have the concept of buyers to buy what designers buy.

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< p > 10, which kind of online shopping brand do you prefer? < /p >

< p > most of the online shopping brands have the background of production and processing, such as rip and silk, and everyone is an exception.

We are more optimistic about Suning and the United States.

Online shopping brand is not based on promotion, but on the approval of consumers, which takes more time.

Both WeChat and micro-blog may become the form of disintegration of existing online shopping channels.

Listed companies have better adaptability.

361, the direct discussion between ordering and supply chain is being discussed internally, and small and medium-sized brands can not be achieved.

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< p > 11, how to treat the development of fake foreign devil brand? < /p >

< p > card slave Road (002656) internal management is very good, adaptability is better than other enterprises.

Fake foreign devil also has the soil of existence.

Men's loyalty is very high, as long as a good grasp of the terminal sales ability, there is no problem, and high-end men's clothing market has the flavor of the gift market, with invisible consumption, consumers may be looking at is a factor is the price.

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