Jinjiang Is Also Developing In The Market Segments Of Outdoor Sports, Children'S Wear And Children'S Shoes.

< p > in the past two years, in the "a target=" _blank "href=" //www.sjfzxm.com/ "> shoes < /a > heavily dressed in Jinjiang City, Fujian Province, shoes and clothing have been trapped by two traditional industries.

This year, the local government has issued relevant policies, with special funds to support and subsidize enterprises to participate in various exhibitions, encouraging enterprises to decentralization of production capacity, and developing outdoor sports, children's shoes and other market segments.

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< p > at the beginning of this year, Jinjiang set up more than 300 million yuan of industry guidance funds, made special subsidies to key enterprises, strengthened technological pformation efforts, and made efforts to upgrade the equipment manufacturing level in the market segments of shoes and clothing enterprises.

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< p > aiming at the present situation of overcapacity, the Jinjiang industrial and commercial bureau has carried out research on the topic of "pformation and upgrading of traditional industries", and has successively formed theoretical achievements such as "extending the industrial chain to provide strong support for the pformation of the second industry", "the urgency of the pformation of traditional industrial marketing channels", and "the strategic choice of SMEs' brand". It timely issued warnings to local shoe and clothing enterprises and provided theoretical guidance for enterprises to enter the market segments.

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< p > in the field of outdoor sports and other market segments, the business sector also takes the initiative to tailor more targeted guidance projects for small and medium-sized shoe and clothing enterprises, and guides enterprises to go out of the wrong way of blindly putting advertisements into a personalized way that is more in line with brand culture.

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< p > Wang Xinxin, Secretary of the Jinjiang Municipal Bureau of Commerce and industry, said that the absolute expansion of the number of traditional shoes and clothing industry was also facing the unfavorable situation of the weak market in Europe and the United States. If a road goes to the black, not bold and timely pformation, it will not be able to extend the industrial chain, seize the consumer market and accelerate the pformation of marketing channels.

Therefore, in the new round of administrative guidance, we have increased the content of encouraging enterprise pformation.

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