Canton Fair Clothing And Footwear Exhibition Hall: Foreign Businessmen Focus On "China Design"

< p > strong > high labor cost forced pformation of enterprises < /strong > /p >

< p > "to buy cheap clothes, China is not the best place to go. Maybe we should go to Vietnam."

Lewis smiled and said, "but we still came to Guangzhou, because some elements and styles of Chinese clothing are very unique, but there are no other places."

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< p > a manager of a clothing company who does not want to disclose the name of the company said to the Yangcheng Evening News reporter: "now the garment factory is not so simple to recruit workers. The workers who have a little experience are at least three or five thousand a month."

She said that even with the cost of factory buildings and electricity, only one artificial item has been on the rise in recent three years. "Nevertheless, skilled technicians are still in short supply.

The cost of labor in Southeast Asia is estimated to be only 1/2 or even 1/3.

Nowadays, it is impossible for Chinese clothing enterprises to tap the market by price fixing.

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< p > "this is particularly evident in our industry. International brand processing plants are not new to Southeast Asia, and the number of orders has also been affected, especially in the US."

In a footwear exhibition hall, a Jiangsu manufacturer told the Yangcheng Evening News reporter.

Taking the international sports brand Nike as an example, its annual report shows that in 2001, China produced 40% of its shoes, ranking first in the world, and Vietnam only 13%. In 2005, China's share dropped to 36%, Vietnam rose to 26%, ranked second, and in 2009, China and Vietnam ranked first in 36% shares respectively; in 2010, Vietnam's share rose to 37%, which was more than 34% in China.

"Footwear, especially sports shoes, is especially sensitive to labor costs. Enterprises must control labor costs within 24%, so that they can be competitive.

In the case of large supply volume, small changes in unit costs will have a huge impact on the final profit. "

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< p > < strong > in order to survive, many enterprises began to seek ways to improve the added value of products after losing the price advantage.

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< p > < strong > many buyers prefer original products < /strong > < /p >.

< p > "let's not see our exhibition area is small, but some special products are very popular.

Like this gradient knitted sweater, many foreign businessmen are very interested. The guests from Brazil and Russia come to us to see the samples.

They seem to be very interested in hand-made products. "

In an exhibition area of less than 10 square meters, exhibitors from Nanchang, Jiangxi, happily introduced to the Yangcheng Evening News reporter that this sweater has received many orders.

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< p > "pure handwork is more valuable for products produced in large quantities, and high-end tailored clothes are all handmade."

Mr. Mori Dica, a buyer of Brazil, has been carrying around three circles in the exhibition hall with a large black suitcase. "China has ancient culture and unique national characteristics. Many designs are very beautiful and attract me very much.

Now, the competitiveness of Chinese clothing should be reflected in the design.

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Huang P, director of a clothing enterprise in Foshan, Guangdong, said: "after Peng Liyuan's visit to Hong Kong with the exception of red, there are more and more foreign businessmen focusing their attention on" Chinese design ".

In fact, products with unique design and Chinese characteristics have been highly respected internationally. Now many companies and enterprises are aware of this. The design department is becoming more and more important in the whole garment production process, and the capital investment in the design is also increasing year by year.

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