"Skin Clothes, Barefoot Shoes" Become The Focus Of Outdoor Industry Speculation.

< p > have you heard of "skin clothes" and "a href=" //www.sjfzxm.com/news/index_x.asp "barefoot shoes < /a >? This is the latest two concepts that are being hyped up by" a href= "//www.sjfzxm.com/news/index_s.asp" outdoor industry "/a.

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< p > < strong > soft shell outdoor dress refuses thick > /strong > /p >

< p > > in the early days of Quanzhou, Lin Yan, general manager of marketing department of Yau Du, wore a fashionable man's coat.

He said, in fact, this is a functional outdoor clothing, because the texture is soft, and it can resist wind and keep warm, which is different from the harder harvests. The industry calls it soft shell outdoor clothing.

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< p > > a href= "//www.sjfzxm.com/news/index_p.asp" > Quanzhou enterprise < /a > has explored the functional clothing and material of outdoor footwear.

Peng Liqun, chairman of Sai Dan fox Polytron Technologies Inc, said that in the field of outdoor clothing in spring and summer, there is a product called "skin clothing", which is very light and lightweight, and can also play a role of wind and ventilation. Therefore, it is very popular with outdoor sports enthusiasts and weekend Chun Chun people.

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< p > < strong > the cross-country shoes pursue the natural bold and unrestrained < /strong > < /p >.

< p > besides clothes, there is an important member of the outdoor equipment family, that is those shoes at the foot.

At present, a product known as "barefoot shoes" has become the second largest footwear trend in Europe this year.

The design of this shoe body is divided into toes, which enables your feet to experience the pleasure of running barefoot under the premise of being protected. The Merrell brand is the best in today's barefoot shoes.

This shoe has high technology content and low cost. Quanzhou shoe enterprises still have few easy to try.

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< p > however, in the market of outdoors subdivision shoes with emphasis on nature, "barefoot shoes" are not alone, and another off-road shoe, which emphasizes comfort and emphasizes aimless running, has appeared on the production line of shoe manufacturers in Quanzhou.

Xu Rongsheng, general manager of Lion Brand outdoor products Co., Ltd. mentioned earlier that in the media interview, cross country running is a long-distance running in the natural environment of the wild.

Because there is no fixed distance and no restrictions on venues and equipment, off-road shoes have been popular among outdoor enthusiasts in recent years, and outdoor manufacturers have been involved in cross-country running series.

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< p > < strong > picnic bag adds new interest < /strong > /p >

< p > when it comes to leisurely, many people will contact picnic bags.

However, Yau has made two major adjustments this year. The first is to set up shop on the Internet, to export the footsteps to China, and the second is to extend the outdoor products chain, which originally focused on picnic bags, outdoor mats, thermal insulation bags and other equipment, to the field of clothing.

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< p > Lin Yan said that the purpose of this enterprise's adjustment is mainly to make use of the original advantages to extend the products further, and to enrich the product category and to take advantage of the domestic pan outdoor consumption market.

At present, they are looking for distributors everywhere, hoping to layout the national terminal market as soon as possible.

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< p > expert analysis, "skin clothes" or "barefoot shoes" is also a better way to explore the connotation of outdoor products. Together with a picnic bag that comes to the table, it creates a new outdoor market space.

As a matter of fact, the concept of "Outdoors" has been mentioned frequently in the past few years. People in related industries predict that the share of the domestic outdoor market has reached 10 billion. The reason why this data is so huge is that it is inseparable from sports related products.

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