To Create Clothing Brand, We Need To Emphasize The Power Of Detail.

The creation of clothing brand is a complex project. The overall score and image are manifold. Sometimes, some seemingly unimportant details will affect the overall quality.

At the end of October, the weather in Beijing became more and more cool, but the atmosphere in the fashion circle was hot, and the atmosphere directly depended on it.

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In Beijing, there is no fashion activity that has so many fashionable people's active participation. Every half hour before the opening of the conference, all the black visitors are coming into the meeting.

Of course, before they enter the field, they must accept the safety check of the on-site staff.

There are three or four people at each entrance check. They are very dedicated. Each one of them is like a petty thief. Every one of them is packed. Lighters, water and food are not allowed to be brought to the venue. These prohibited items are placed in a small basket and can only be put away.

The original intention of this is worth understanding, not only for the sake of everyone's safety, but also for the smooth launch of the press conference.

The woods are big, and there are any birds.

Such a large gathering, complex personnel, inevitably some low quality people exist.

However, because of this minority, the lack of trust in everyone is still very uncomfortable because it gives everyone no privacy, and it also creates a lot of waste.

In fact, the intelligence quotient of the destructive elements is not low. They will not be foolish enough to put some dangerous things in the conspicuous place of the bag, and wait for the staff to search them out. Why don't everyone be calm and trust each other? Or adopt a more humane security inspection mode. After 15 years of development, China International Fashion Week has become a golden signboard, whether it is domestic.

Or foreign clothing enterprises, can show their charm and strength on this platform, especially the Mercedes Benz's accession, giving it a high degree of international color, but also close its distance from Paris, Milan, New York, London Fashion week.

At the same time, China International Fashion Week has done a lot of work in improving itself, such as increasing the number of shuttle buses for media reporters, so that they can not shuttle between the two venues, and the interactive micro-blog, and the use of new media for publicity. These intimate and keeping pace with the times have laid a solid foundation for the professionalism of the fashion week platform.

But the incident of artificial safety inspection has not kept pace with the development.

As we all know, the subway station also has to check the parcel, but as long as the bags are placed on the machine, the airport is like this.

This advanced inspection method not only saves labor, but also can detect illegal goods faster and more effectively. More importantly, this way also respects people's privacy.

Establish

It is a complex project. The overall score and image are manifold. Sometimes, some seemingly unimportant details will affect the overall quality.

For example, a clothing brand, the concept is good, the work is good again, the propaganda is in place again, if in the sales terminal link, the salesperson's service attitude is not good, will damage the entire clothing brand's reputation.

Therefore, we really can not ignore the power of detail. We also appeal to China International Fashion week to develop more and more perfect in some small details.