Interview With Li Huaguang, Chairman Of Fortune Clothing

When I first saw Li Dong, there was a doubt in my mind. A more ordinary work uniform, no general boss's arrogance, and a constant attention to his work, I was wondering: what led him to lead such a highly respected company in such a state of mind?

In the deep conversation with Li Dong later, I gradually unlocked the doubts in my mind: the simple man made the present high quality known as Tim dolly.

"For a long time, tintori The impression of consumers is good quality and excellent price. Li Dong told me, "since we entered the Chinese market in 1984, the feedback from customers is relatively high. Some customers told us that the clothes bought from ten years ago were just like newly bought clothes. This is something that we are very proud of. " Speaking of this, Li Dong had a proud smile on his face.

After such a long time, what is the key to putting him in an invincible position?

"It's high quality and low price!" Li Dong told me firmly. "The advantage of Tim dolly lies in the same products of different brands. We can lower the price by several hundred yuan, but the quality is several times higher."

With the gradual change of consumption concept, consumers are no longer as blind as they used to be. They hope to buy products that are economical and affordable. They really put the consumer in their hearts, think what they want, design the products that consumers really want to buy, so that they get the favor of so many customers today.

" clothing This industry is an increasingly transparent industry. People used to only recognize famous brands. Today, high priced products are no longer able to persuade consumers to buy them. We have taken advantage of this information and made great efforts in price and quality to ensure the high credibility of products. In the long run, Tim dolly has set up a brand image with high quality and high quality in consumer letters. Naturally, it has a large number of consumers. Li Dong told us calmly.

In the development of Tim dolly, there is still a little known story. That is, trademark is being grabbed by others. When it comes to this matter, Li Dong tells us his views in an extremely calm language. "Trademark rush registration is not something we can control. The logo of our dolly actually appeared in 1987. But China's trademark law was not very concerned at that time. When the trademark was registered, we also had a headache for it. But we can't just get entangled in such a thing. We add the dolly to throw away the confusion. We must work hard to improve the quality of products and practice our martial arts skills. That's the best way to save ourselves. "Li Dong smiled and said to me," in recent years, we have strengthened our internal strength training, which is relatively stable in terms of quality, design and so on. The customers and franchisees are also very good at our evaluation. "

"In the clothing industry, there are still some people like to play" edge ball ", for their own interests, only in the short term to do the garment industry, after one or two years, they transferred to other industries, so consumers and franchisees have suffered great losses. This is not the case with Tim dory. "Li Dong told me confidently," we have made great efforts in building a good brand. Over the past decade, our products have made a good impression on customers and franchisees in terms of style and service. "

From the words of Li Dongping and I, I could not perceive the impact of the far away story on Tim dolly. Perhaps it is with such broad bosom leadership that we can lead such a simple and rigorous tadorali people.

In terms of products, Li Dong also introduced to me the details of Tim dolly. Design style And grade.

"Tim Dolly" originated in 1928 and was founded by the famous family of Bolger Ross in Italy, Italy, Florence. Since entering the domestic market in 1984, it has more than 10 years of brand history. All along, Tim Dory has been working hard to design and produce unique and comfortable t-shirt products to cater for the taste of today's successful men.

In terms of fabric selection, Tim dolly carefully selected the long staple cotton material suitable for human body, and processed it with many mercerizing processes to make the fabric more perfectly integrated with the human body.

In the style design, Tim dolly combines the two kinds of clothing culture of the European and American men's clothing and the Oriental man's steady introverted culture. In the production and production, the products are combined with manual technology and modern high technology, so that the product can show the superiority of quality and rich humanistic connotation from the needle.

All this has made all the people wearing the Tito dolly T-shirt show excellent demeanor and fashion elegance.

Now, the "Tim Dolly" T-shirt has been tested for more than 10 years. No matter in the eyes of consumers or agents, it is considered that the T-shirt product of "Tim Dolly" brand is a superior commodity that can not be questioned.