Luxury Stores Are Struggling For 2 Months.

One or two years ago, luxury brands such as LV and GUCCI entered Xiamen one after another. Because these big brands do not provide product cleaning and maintenance services in domestic counters and exclusive stores, luxury care shops have come into being in the island. One or two years later, the luxury care store in Xiamen has grown from one to two at the time. Reporter survey found that these luxury stores are not as bright as their facade, many shops after a few months, quietly closed.

Shop in a big way

Covert transfer

At the end of last month, a luxury conservation shop was filled with flower baskets celebrating the opening ceremony at the Hui He new town of Wo Xiang West Road. "Like a besieged city, some rush in and some come out." In the past one or two years, the luxury care shop on this street has closed and opened, and has been in the shuffle, some shops or even two or three months will not be able to sustain it for nearly one or two years.

One industry insider told reporters that some stores that hung "luxury care" signs were privately talking about the transfer, but they were still receiving orders. "I am afraid they will run away at any time." The source said. At the beginning of this year, there was a luxury care shop that had been unable to go on. It was hard to sustain. After receiving a GUCCI package valued at 20 thousand yuan, the customer closed the door on the second day. A "husband and wife shop" washed the customer's LV bag out of shape. The couple realized that they could not afford it, and hurriedly closed the shop overnight.

Reporters found in the survey, because of the particularity of the industry, even if it is really intended to transfer, but taking into account that customers will be worried, do not dare to trust the luxury goods to the store, the owner will never hastily hang out the "transfer" brand; there are some outlets that originally passed the transfer of information through the network channel, also because of some customers found, the owner quickly secretly delete the relevant posts. "Bad statistics, how many shops are talking about the transfer, but there must be, and not just one family." The industry insiders said.

Only "wash shoes" level

Also known as "luxury care".

Reporters learned that at present, the city's "luxury care" signs shop, there are nearly 20 large and small. Ms. Wu, who has many years of experience in luxury care management, and now serves as a store manager in a luxury nursing shop in our city, says that there are eight or nine luxury nursing shops, almost all of which are only "wash shoes" (that is, a shop that throws more than 10 pairs of shoes into the shoe washing machine), but advertised themselves as "luxury care" shops.

"In fact, the survival of luxury care shops is very difficult." Ms. Wu said that the industry knows that in the luxury care shops in Xiamen, only 3 shops near the coffee street, wo Xiang Road, and Hubin Road are making money. Almost all the other shops are struggling on the edge of the survival line.

When interviewed by consumers, reporters found that business was not good. Some luxury care shops simply acted as intermediaries, placing bags, wallets, sunglasses and other stores that customers wanted to sell. If they were successfully sold, the nursing shops would receive a commission of about 10% of the final selling price.

A luxury conservation chain near Crowne Plaza Hotel is not only an intermediary, but also a part time job. The first floor of this shop is a consultation area for luxury care, and a small area of luxury goods is displayed for customers. The first floor and the two floor are surrounded by cloth curtains. After opening the curtain, it appears in front of a hidden area, selling some miscellaneous cards. clothing Shoes and so on. The clerk said that these clothes were cleaned by their boss abroad. However, in this store, the reporters did not see any brand or license for clothing qualification.

When the reporter came to the two floor area of the shop, a customer had already bought a large bag of clothes, and told the boss when she had new goods. She told her immediately, and the boss enthusiastically added her contact way, saying, "once you have new money, I will inform you immediately". By contrast, the luxury care area on the first floor is extremely cold, and there is no visitor in the half hour of the reporter.

After the survival of the fittest

Only three or four can survive.

"Well, if you can get 35 orders a day, sometimes you may not have business every day." The owner of a luxury nursing shop, which is relatively "moist", says that after all, luxury care is not as frequent as buying daily necessities.

In the eyes of many people, luxury care should be very profitable. Wash a bag and shoes for at least two hundred or three hundred yuan, and make a hole for the belt 20 yuan. "It is because of the good fortune that many people come in, fast and fast." Ms. Wu said that some shops even did not know how to make LV, but they did not have the strength and skills. The quality of nursing was not guaranteed, and they could not be closed for a long time.

Ms. Wu told reporters that some technicians, after spending some time in a large luxury care shop, felt that they were skilled enough to start a new business. However, most of these technicians only know technology, have no connections and do not know the concept and management of service.

"The capacity of the market itself is not large, and the survival of the fittest is inevitable. The earliest stores have a larger advantage in the base of customers, and it is still very difficult for the latter to grab customers." Miss Wu said that after the current reshuffle, only three or four shops will be left behind. In the industry, Ms Zhao basically agreed with Ms. Wu's viewpoint. In her view, the time and the final result of the reshuffle are related to the economic situation both at home and abroad.

Send luxuries to nursing

It is better to sign a written agreement.

Insiders remind that there are several points to be noted for luxury care.

1. after entering the shop, first check whether there is a business license, whether the scope of operation above includes leather repair, nursing and other related contents.

2. before consumers give luxury goods to nursing shops, it is best to make written agreements with operators in details and responsibilities. For example, if the store did not clean the articles within the prescribed time, or during the cleaning and maintenance process, how to compensate for the discoloration, deformation and damage of the articles, etc.

3. consumers must keep the cleaning and maintenance documents issued by luxury nursing shops, so that they can be used as a basis for disputes.

4., for those shops that are small in scale, short in operation time, and cheap in cleaning and maintenance, consumers must keep a few more eyes on them. Be sure to find out the qualifications of the store and the word-of-mouth information in the industry before deciding whether to do the nursing in the store.

It can also be maintained at home.

Your love bag love shoes

In the course of the interview, the reporter also learned a few tips for maintaining the shoe bag to the luxury nursing shop.

Handbag: if it gets wet, use dry cloth to suck the moisture from the handbag, then put it in a cool place and let it dry naturally. Do not put the wet handbag directly under the sun or blow it with electricity or blow it out at the outlet of the cold air, otherwise it will easily burst.

Leather shoes: when you put shoes on your shoes, you should avoid applying the cream directly to the leather surface. The correct way is to apply them to the shoes cloth first, and then apply them evenly to the leather shoes.