Qingdao: March Towards The International Famous Clothing City

Qingdao has always been a famous textile industrial city. In history, it once had the reputation of "Shang, Qing and Tian".

With the rapid development of the local garment industry, Qingdao has begun to internationalize.

A famous city is advancing.

Characteristic:

1, formed a certain scale of development.

2, enjoy a certain position in the international market.

3, cultivate a number of backbone enterprise groups.

4, emerge a batch of clothing brand names.

5, the level of technological innovation and technology and equipment has been improved.

6, the textile and garment industry has entered the era of the park.

Advantage brands and enterprises: red collar, instant hair, Hai Shan, Hua Jin, Zhongda, heating and so on.

Warm clothing Co., Ltd. was founded in 2000. After ten years of development, it has become a well-known underwear brand in China.

Adhering to the "heart weaving perfect" business philosophy, "technology, elegance, vitality, fashion, health" as the core of the brand.

Take the "five win" values as the criterion, ensure that the five party stakeholders of the society, consumers, employees, partners and investors win a win-win situation, and strive to create a "productive and happy" corporate culture, so as to promote the enterprise from excellence to excellence through the realization of "work happiness, learning happiness and innovation happiness".

Today, there are perfect marketing networks for heating: 5 branches, 19 provinces, 3 municipalities, 4 autonomous regions, 228 prefecture level cities, 1967 county-level cities, 2300 terminals, and 12018 salesmen. In 2005, by the authority's appraisal, the value of the heating brand was 902 million 100 thousand yuan. In 2006, the heating became the brand name partner of yachting capital city of the 2008 Games of the twenty-ninth Olympic Games (Qingdao), the designated underwear of the National Sailing Team, and was awarded the title of "China famous trademark" and "national inspection free product" through the IS09001 international quality system certification.

In July 13, 2007, to commemorate the 6th anniversary success of Beijing's bid for the Olympic Games, the warmer and the 8 Olympic champions held the conference of the 2008 champion collection of underwear and brand mascot "win win" conference held at the Beijing International Convention Center at the Beijing International Convention Center. In December, by the State General Administration of sports held the 2007 Third China sports brand Billboard Awards ceremony, the warmer was awarded the "China enterprise sports marketing Contribution Award".