In 12Th Five-Year, China's Carpet Industry Entered The Golden Period Of Domestic Sales.

2012 is the key year for China's economic development. As one of the "three carriages" driving economic growth, the opening of export is unfavorable, showing a downward trend. Zhang Yufen, President of China carpet Association, said: "affected by the impact of international financial markets, the export of carpets has been reduced. On the contrary, the demand for domestic market has increased year by year, with an average annual growth rate of over 20%. Carpet industry The domestic market will blossom in full bloom and usher in the golden period of the industry.

Tourism drives carpet market Counter trend growth

The domestic economy is in a period of transformation, with real estate continuing to slump and volume decreasing, but the development of tourism is looking up.

Nowadays, consumers are pursuing the improvement of the quality of life. Tourism has become an outdoor project that many families are keen on. The number of star hotels in various tourist attractions has increased, and the development of the carpet industry has been flourishing. The blanket enterprises that export to domestic market can aim at the market demand of emerging Turisthotellet, speed up the construction of brand and channel, grasp the pulse of domestic market, and find the breakthrough of enterprise transformation.

New concept of home brings new opportunities for development of carpet industry

In recent years, "after 80" has gradually become the mainstream force of consumer groups. In housing decoration, they advocate the new concept of "heavy soft clothing, light hard clothing".

Higher prices and higher costs of design and decoration. The "post-80s" option put the economic application of soft loading as the first place, as the highlight of housing decoration. The carpet has many styles and colors, and has very strong decorative effect, which is very much in line with young people's pursuit of fashion and warm home appeal.

The Post-80's advocate the green attitude of "healthy life". The carpet is mostly woven from wool or fiber. It is safe, natural and environmental friendly, and is consistent with the spiritual demands of the "post-80s".

Domestic marketing enterprises should make product planning subdivision in accordance with the "80 generation" huge consumer group, and develop and produce a practical and popular carpet that meets their consumption psychology. At the same time, effective marketing strategies should be implemented and product promotion should be carried out.

The concept of carpet consumption has changed the market share steadily.

With the healthy and orderly development of carpet industry, carpet, once regarded by consumers as "high-end luxury goods", has begun to take the "civilian" route, and inexpensive and cheap carpet has gradually entered the homes of ordinary people.

In the United States, household carpet market accounts for 53% of the total carpet market. In China, carpet consumption has just awakened and market demand has steadily increased. According to statistics, the domestic paving market increased to 4 billion yuan in 2010, and China's carpet market increased at an annual rate of 20%. In Beijing, Shanghai, Guangzhou, Shenzhen and other domestic first tier cities, newly renovated rooms and two renovated rooms, many consumers also choose carpet for paving materials, the popularity rate has reached 35%.

In the next 10 years, the market of household carpets is unprecedented. Business opportunity While the domestic economic development is steady and the export market continues to slump, it has made an excellent opportunity for domestic sales. Faced with opportunities and challenges, blanket enterprises need to concentrate on grasping business opportunities, brand and channel construction first, and grasp product development and production. The domestic sale of carpet industry will be flourishing, and it will enter the golden period.