Who Will Pay Attention To The Quality Of Home Textile Products?

In recent two years, food safety is the most concerned problem in the society.

As the daily necessities that are closely related to the life of consumers, the quality problems of home textile products should also arouse the special attention of production enterprises.

At present,

Although the industry has been calling for home textile products, especially the bedding products with the longest contact with human body, the quality of products must be guaranteed, but there are still many problems related to it.

The quality of silk quilts was discussed throughout the winter of 2011.

After several times of exposure to shoddy silk, consumers' trust in silk products was plummeted.

The core filler is only one of the quality testing of home textiles.

Another big type of home textile products, curtains, is of less quality.

The consumer showed that the curtains of the family were reduced from 280 centimeters to 230 centimeters after washing, and the shrinkage rate was nearly 18%.

Consumers also reflected that the sun curtains the windows of their own curtains.

The shrinkage and fastness of curtains have always been the most perplexing problem for consumers.

Bed products: high price to buy "rest assured"

Who will be responsible for the above problems? Is it a shopping mall or a manufacturer? Because of the lack of after-sale service in the home textile industry, the above problems are hard to solve.

If the expensive bed fabric is caused by improper washing, it will not be responsible to the manufacturer or the manufacturer. The product can not be replaced.

Anyway, the products have been sold, and the subsequent cleaning problem is out of their jurisdiction.

The quality of the core, the answer to the consumer market is to buy regular brand products.

We can not help asking, how does the irregular product flow into the market and how to enter the sales channel openly?

Comment: it can not be denied that the brand products do have more stringent supervision, and the quality is relatively guaranteed.

However, the fact that the price of brand products is high is indisputable. Consumers have to pay a few times higher than the commodity itself in order to buy a "reassurance".

Nevertheless, consumers are willing to pay for brands, which is why companies are scrambling to build brands.

What businesses need to be clear is that consumers choose brands not because of celebrity endorsements, but because of the strict control of quality behind brands.

Curtain: upstream or downstream game or synergy?

Bed products and brands, but for the curtain industry without brand, how to let consumers rest assured to buy?

At present,

In the curtain Market, most of the merchants who sell and sell are curtain fabric dealers. They feel quite helpless when they meet the consumers who want to return the goods.

Because they sell products, but they do not produce them.

Dealers are only responsible for the purchase, and the cloth is processed into curtains.

In accordance with the practice of shopping in shopping malls, consumers have to find sellers if there are problems.

A dealer said it was very difficult: "some curtain products are like three products, and we are particularly hard to handle as distributors.

We can not be responsible for the quality of products. The problem of shrinkage is not as strong as the texture.

But in order not to affect its reputation, in order to achieve the goal of satisfying customers, it can only be processed according to the requirements of consumers.

Because we do not rely on persuading consumers, we can not provide sufficient evidence, such as test vouchers, etc.

The difficulties of dealers are not only due to various reasons, but also some upstream enterprises.

In the game between dealers and fabric suppliers, fabric companies have taken the lead.

After all, curtain industry is becoming increasingly competitive. Many building materials dealers are fighting the curtain Market. Fabric companies are not worried about sales.

In addition, because the regulation is not strict, dealers will not be punished too much for the sale of substandard products, so most dealers will turn a blind eye and meet customers' entanglement to think of a way to deal with it.

Comment: the relationship between distributors and fabric suppliers should not be a game, but should be synergy.

Because in the curtain industry, the responsibility of distributors and fabric suppliers is difficult to distinguish. They are all responsible for production, and together they are a complete product manufacturer.

The industry standard restricts the product itself, not fabric or post-processing, that is to say, dealers and fabric merchants are in the same boat and are jointly supervised by the industry and the market.

Therefore, both fabric suppliers and distributors should strictly enforce the national standards in order to create better products, increase the added value of products and create brands, so that the rights and interests of consumers can be guaranteed.

The formulation of standards is the premise of product and market standardization. The implementation standard is the only way for the industry to grow. When the responsibility is not clear and the supervision is not strict, the implementation standard depends on industry self-discipline. But one day, the market will be standardized. How to survive and how to rebuild the trust of consumers is a big problem.

Now, more and more foreign trade enterprises are turning to the domestic market. The domestic fabric suppliers should feel the crisis. Because the products of foreign trade enterprises have been strictly checked by export, the quality is guaranteed, and the advantage of the products is obvious. Once they have mastered the domestic sales channels, they will be diverted or even occupy most of the domestic market.