Innovation Driven Transformation And Development Of Shanghai Textile Group

In 2011, Shanghai Textile (Group) Co., Ltd. insisted on "innovation driven, transformation and development", actively responded to the severe economic situation at home and abroad, insisted on restructuring and mode transformation, and focused on promoting the "five further" (That is, further promoting the transformation of foreign trade, further promoting the upgrading of manufacturing industry, further improving the operation level of fashion industry, further strengthening the scientific and technological innovation capability, and further strengthening the construction of headquarters), all major economic indicators have exceeded the budget target, and the annual main business income was about 43 billion yuan, an increase of more than 20% year on year; The total profit increased by 20% year on year; The import and export reached US $5 billion, a year-on-year increase of 20%, and achieved a good start to the "12th Five Year Plan".

　　 Shanghai Textile Group It is not a year's work to achieve such performance, but the result of persistent transformation and development in recent years. Shanghai Textile Group has been implementing strategic transformation since the end of 2004, adhering to the development concept of "technology and fashion", actively adjusting the structure, changing the mode, strengthening management and seeking development, laying the foundation for the healthy and sustainable development of the Group, and creating conditions for the breakthrough in 2011.

　 -Transform from traditional manufacturing to high-end manufacturing

After more than ten years of structural adjustment, Shanghai Textile Group realized that, spin Without transformation, manufacturing cannot survive, let alone develop. To this end, the Group has clearly defined the development policy of "conforming to the general trend, taking retreat as progress" and "preserving the essence, focusing on excellence".

First, the focus of development has changed. Change the mode of extensive operation, focus on promoting the transformation of manufacturing industry to scientific and technological textiles, green textiles, and high value-added textiles, and form the embryonic form of high-end textiles that match the national industrial policies and coincide with urban development. Focusing on the development of industrial textiles such as automobile interior, constantly improving research and development capabilities, and making efforts in product innovation, we have become the supporting supplier of Mercedes Benz, BMW, Fiske Kama sports cars and other high-end cars, and seized the commanding height of product grade; The proportion of high gross profit products such as ship fabric and biogas membrane structure is increasing, and they occupy a leading position in the research, development and production of membrane structures and flexible composite materials in China. Actively cultivate new functional chemical fibers. Teanton and Rio invested and built have become the only enterprise in the world to produce polysulfone fiber and Lyocell bamboo fiber, breaking the technological monopoly of large foreign companies; The Paulay Fiber Paist series has developed woolen blended fabrics and Paist modal , viscose blended knitted fabrics and Underlay 、 Thermal Underwear And other knitted products were favored by customers at the Canton Fair and the China Trade Fair; Multifunctional nanocomposite flame retardant polyester fiber Coffee fibre The successful development of new differentiated fiber products, such as heat preservation fiber, has further enhanced the profitability of the enterprise.

The second is the transformation of development space. Promote enterprises to expand to the suburbs and surrounding areas. By means of new construction, investment to increase energy, transformation and upgrading, relocation and upgrading, and industrial chain construction, we have built Jinshan Park, Fengxian Park and other manufacturing bases with technical content, efficiency, and representing the high-end textile image, as well as Phase I and Phase II projects of Shanghai Textile Industry Dafeng Park.

The third is the change of profit model. Actively transform the business model and accelerate the transformation of traditional textile enterprises to service providers. Shen'an Textile Co., Ltd. uses new fibers at home and abroad to help customers design products. At the same time, it actively develops new products, recommends to high-end customers, guides the trend of yarn and fabric, and completes the transformation from a simple manufacturer, supplier to a service provider.

　 -Transform from manufacturing oriented to modern service industry

Shanghai Textile Group strives to build a modern textile service industry that matches Shanghai's international metropolis, promotes the expansion of the group's industrial focus from manufacturing to the follow-up service value chain, and gradually realizes the transformation from the textile manufacturing industry to the international trade, brand marketing, fashion industry and other productive services and modern services. The proportion of the group's service industry has now increased to 80%.

First, the foreign trade business continued to grow in the transformation. We took the initiative to resist the impact of the international financial crisis, achieved steady operation and rapid growth, and the total volume of imports and exports exceeded US $5 billion for the first time this year. By establishing overseas companies, linking domestic and foreign trade, improving service functions such as brand, design, testing and rapid proofing, relying on the company's industrial chain to develop new products and expand the market, foreign trade enterprises are committed to concentrating from dispersed customers to reputable big customers, from textiles to the combination of textile and non-woven, from means of life to means of life and production The transformation from export oriented to equal emphasis on import and export and domestic and foreign trade has gradually adjusted the trade structure and realized the transformation of business mode.

Second, the brand construction has been strengthened. Gather resources to promote old brands and show new fashionable images. Leading stock focuses on the main business of brand and innovates the development mode. It has done a lot of work in product upgrading, brand image, international cooperation, channel construction, etc., making a batch of old brands such as Sanqiang, Conch and Minguang glow with new brilliance.

Third, fashion industry has become an effective carrier to cut into modern service industry. In accordance with the requirements of professional and integrated function setting and positioning, we further established and improved the operational framework of each business segment of the fashion industry, focused on creating a number of innovative parks with concepts, brands and images, such as M50, Shangjie LOFT, Shanghai International Fashion Center, and Intellectual Industrial Park, and carried out brand extension, reflecting the brand value-added effect. Shanghai International Fashion Culture Festival and Shanghai Fashion Week have become the "cultural card" of Shanghai, and Shanghai Fashion Week has also been officially upgraded to a national commercial and cultural activity; Fashion exhibitions and fashion education also have a good start. The fashion industry that Shanghai Textile Group took the lead in developing has formed a first mover advantage.

Fourth, the science and technology service industry has developed significantly. By integrating the group's scientific research resources and building a first-class central research institute, a complete scientific research system has been formed from information intelligence, standard detection, scientific research and development to achievement transformation, which has enhanced the strength of scientific research and development, and also achieved good social benefits. By the end of November last year, Shanghai Textile Group had applied for 190 patents of all kinds, and obtained 14 invention patents.

　　 -Transformation from administrative management to market-oriented operation

Shanghai Textile Group has played an important role in the transformation and development from improving the management and control mode and strengthening the supervision of state-owned assets to improving and perfecting the functions of the headquarters and giving full play to the overall advantages of the group.

First, strengthen policy support and build a service platform. Give full play to the resources and synergy advantages of large groups, and strive to build a market-oriented, controlled and service-oriented group headquarters. After the outbreak of the international financial crisis in the second half of 2008, the group headquarters timely launched the Several Opinions on Supporting Enterprise Production and Operation in 2009, which has been implemented for three consecutive years, providing effective support for enterprises to improve their risk resistance and operational capabilities. A series of public service platforms have been set up to provide enterprises with shared services such as legal affairs, information systems, financial settlement, financing, design research and development, and new product display; We have strengthened strategic cooperation with the Chamber of Commerce, the Customs, entry-exit inspection and quarantine, banks, etc., providing information, customs clearance, testing, capital and other services for the steady development of enterprises. The establishment of the shared service platform has enhanced the support of the headquarters for each business unit and business group, and has achieved synergy and scale effects.

The second is to strengthen the construction of the industrial chain and play the role of one-stop development. In particular, the development mode of joint participation of upstream and downstream, from fiber R&D to finished product sales, has achieved remarkable results in the development of paisite fiber, polysulfonamide fiber and solvent bamboo fiber, and many products have entered the international and domestic markets.

Third, strengthen the function of resource agglomeration and optimize resource allocation. Shanghai Textile Group timely adjusts resources and integrates businesses according to the business conditions and changes in business types, and constantly improves the intensive and professional management of business units.

Fourth, strengthen capital operation and intensify mergers and acquisitions. At the same time of the withdrawal of non main business sectors and the realization of resources, we will increase the efforts of acquisition and merger, attract effective resources, introduce foreign trade teams in an organic way, promote the Group's expansion, and lay the foundation for further expanding and strengthening the Group's international business.