Clothing Direct Sale Is Short Of Local Brand.

Recently, the national clothing and accessories (Huizhou) direct selling exhibition was held in Huizhou Convention and Exhibition Center. Businessmen from Fujian, Zhejiang, Beijing, Shanghai, Dalian and other places brought new products and new costumes.

Huicheng district has the name of "China's men's wear city". However, reporters interviewed at the scene found that they were participating in the exhibition.

Reporters at the direct selling exhibition found that the costumes and costumes on display were from Beijing, Jiangsu and Zhejiang.

Mr. Zhao, a sales manager from a men's clothing enterprise in Beijing, told reporters that he had been to Huizhou before. He felt that the quality of men's clothing produced by Huizhou manufacturers was good, but there was no nationwide brand.

Ms. sun, who sells men's clothing at the scene, told reporters that they were businessmen in Zhejiang. The men's wear displayed mainly in Jiangsu and Zhejiang provinces, as well as the western-style clothes produced in Shenzhen.

As for the local clothing brand in Huizhou, Ms. Sun said that she has been doing the clothing business for many years. She has heard that there are many clothing manufacturers in Huizhou, who know such brands as rich and gentry, but they do not know much about them.

Reporters learned that for local brands, most people know only a handful of brands such as gentry, and the rest do not understand.

Reporters learned that, as early as 2004, Huicheng district was awarded the title of "China's men's wear city" by the China Textile Industry Association.

The area has gathered large industrial clusters such as suits, T-Shirts, shirts, spinning and dyeing enterprises, cloth and fabric materials.

Especially the mercerized cotton T-shirt production is outstanding, accounting for more than 1/3 of the national output.

However, the current situation of Huicheng's clothing industry is "fewer brands, more OEM".

An unnamed Huicheng men's clothing enterprise responsible person said, as an enterprise, itself is eager to create its own brand, but the difficulty is not small, hope that the government can provide technical, policy and capital related support.