How To Make Preparations For Exhibition Before Exhibition

Like other areas of economic circulation, the exhibition industry also has such a rule: good. Exhibition Short supply is a seller's market; a poor exhibition is oversupply, and it is a buyer's market. Good exhibitions and exhibitions are highly efficient and exhibit good results. Such exhibitions are generally of professional nature and large scale (in terms of their majors / industries) and have a certain history. Good exhibitions rely on professional skills and strict standards. Administration By long-term efforts.

Due to the good performance of the exhibition, the demand for exhibitors is very strong. But the organizers of the exhibition will be able to guarantee the quality of the exhibition. Exhibitors Strict control with visitors. The first is the qualification examination of the applicants. It may take several years to attend the exhibition. Secondly, the organizers supervise and inspect the exhibitors, and deal with or even prohibit exhibitors from violating the exhibition regulations. In addition, visitors are also controlled. Visitors who meet the requirements can visit the exhibition. These measures ensure the quality and efficiency of the exhibition.

In view of the above situation and the long preparation period of the exhibition, the exhibition should be started immediately after making the exhibition selection.

First, start the exhibition work as early as possible. First, it is necessary to apply for the exhibition as early as possible. Well, there may be many applications for exhibitors waiting. The exhibition organizer's principle of openness is based on first come and after sorting, and basically accepts new exhibitors according to this principle. Registration should be enlisted as soon as possible. However, the actual situation of queuing may not be very transparent. Organizers may give priority to good quality exhibitors or exhibitors who do well in public relations work. Therefore, exhibitors can also do some public relations work and strive to give priority to exhibitors. Of course, we must also prepare for long-term queuing. For the best exhibitions in the world, it is common to wait for several years without exhibitors. Because the exhibition area is limited, most of the exhibitors are reluctant to quit now. They only have to wait for the opening of the exhibitors who are prohibited from breaking the exhibition regulations. For exhibitors holding separate exhibitions, the venue should be implemented as soon as possible. Good exhibition venues are crowded, especially for good exhibition time.

Second, do a long-term job plan, formulate exhibition work plan and carry out various tasks step by step. In all marketing ways, exhibitions may be the most frequent and longest cycle, and all links are linked. All these work can not (and can not) wait until the last minute to do it again. Therefore, it is necessary to work out a detailed plan for long-term work. Funds, personnel (preparatory personnel, exhibiting personnel), work items (liaison, research, exhibition, transportation, design, construction, publicity, public relations, meals, etc.), work schedule and so on should be considered as a whole.

In short, the suitability of the exhibition will directly affect whether the exhibitors can achieve the intention of exhibition and the extent to which they intend to achieve the exhibition. Therefore, we should pay enough attention to the selection of the exhibition. Exhibition selection is a research and decision-making process, that is, collecting research exhibition materials, based on this analysis and comparison, and finally make a choice. The selection of exhibitions can be roughly divided into: research and selection based on comprehensive exhibition materials, research and selection based on specific exhibition materials, obtaining information through direct inquiry, obtaining research and selection, and obtaining information through field investigation for research and selection. The relationship between these four levels is that the latter needs more investment than the former, and the result is more accurate. Exhibitors can use their own conditions and needs to do the exhibition selection in a shallow way or in all ways. In any event, exhibitors should use scientific attitudes and methods to complete the exhibition selection.