Ma Huateng's "Big Tencent Strategy"

Almost everyone in China knows that. QQ There will be a QQ on the Internet, and do it in China. Internet There are three things that can't be done: 1, life, 2, death; 3, Ma Huateng. In China, besides Ma Huateng, who can win this "honor"? At the same time, it is mentioned in China. tencent There is another word which is "like a shadow", that is, "plagiarism". Seemingly contradictory two aspects, it is so used to describe a China Internet Corporation.

The Tencent was born in November 11, 1998. It was the age of the Internet in China. All Internet companies started with imitation, nearly thirteen years ago. Thirteen years, in the long history of a very short moment, and in the rapidly changing Internet world, thirteen years means renewal, several reincarnation, which means the two generation of Internet users, which means how many dreams and miracles disillusioned. Ma Huateng, as an early programmer, has been sitting on the throne of Chinese Internet giants by imitating ICQ's instant chat tool.

I have to admit that the Internet is a dream machine. Since then, Tencent has commandled around one thousand products, almost all aspects of the Internet. As a result, Internet Co has been accused of the largest number of plagiarism by other plagiarism. In fact, in China, where is the industrial environment that is also copying each other, who is not? Only the Tencent copied a large and complete Manchu Han feast.

In July, Forbes selected the world's largest list of the most innovative enterprises. It is worth noting that Tencent, China's leading Internet company, ranks fourth in a bid to overtake apple, known as iPhone, iPad and other technology innovation products. Tencent Inc patents can be comparable to Google and other Internet giants. As of March this year, the number of authorized patents exceeded 1000. Last year, Tencent won the "Oscar" patent award of China patent. Why can such a company be accused of being a "plagiarism" king? All of this is due to Ma Huateng's "big Tencent" strategy.

Ma Huateng is low-key and reserved, but his heart is very strong. In 05 years, Ma Huateng said that Tencent should create a new mode of "online life". Just like people's dependence on water and electricity in daily life, Tencent should make water and electricity on the Internet. Tencent hopes to provide users with a one-stop and full value chain of Internet service solutions, through Tencent has formed instant messaging services, interactive entertainment business, Internet value-added services, e-commerce and advertising business seven business systems to create "one-stop" online living layout.

In this way, Tencent has launched almost all products and services on the Internet, creating a one-stop online living platform for the Internet, just like WAL-MART's one-stop shopping platform. For the sake of cost, Tencent's products are usually developed by themselves and promoted by themselves. Thanks to its technological strength, platform advantages, user numbers and operational advantages, Tencent's products are often successful except for a few. As a result, the interests of many people have become a natural enemy of China's Internet. "Plagiarism" is only a cover for them to attack Tencent.

After the 3Q war last year, Tencent began to transform its thinking and move towards an open road. The industrial win-win fund of 10 billion yuan has been invested in such projects as Gao Peng, Huayi Brothers, eLong, Jinshan and so on. Its number exceeds the sum of the past 12 years. It has announced the complete opening of Tencent friends, QQ space, Tencent micro-blog, Cai Fu Tong, e-commerce, Tencent search, color and QQ eight open platforms, and launched QQ's open system Q +. The company, once a "public enemy", began to open up in many dimensions.

Tencent's open commitment to "one stop access" and "multi platform release" for third party application developers is beginning to be realized gradually. The opening road of Tencent is threatening and overwhelming. As Ma Huateng said, openness is not an attitude, but an ability. Opening up is "big companies set up platforms, small companies / individuals sing opera", and in China, Tencent has the ability to set the stage sufficiently large.

But the opening of Tencent does not mean abandoning the "big Tencent strategy" of "one-stop online life". Instead, Tencent has found a shortcut to realize the "big Tencent strategy", which is to rely on all products and applications under the platform to achieve a win-win situation. The core of Tencent's opening is: platform channelization and user traffic.

Through the platform advantage of Tencent and the huge flow brought by massive users, developers can save more promotion and operation costs and make it easier to succeed. Just like before, businesses sold their own products, and later sold their own goods to WAL-MART and other large supermarkets. The latter can bring more benefits to both sides. In other words, opening up can help Tencent realize the strategy of "big Tencent" faster.