Outdoor Brand Kingcamp Strategy Unveiled Ten Holy Places

A few days ago, KingCamp2012 new products in spring and summer. Order-placing meeting It was held in Beijing. At the meeting, Ms. Yi Rong, manager of KingCamp promotion department, published the "KingCamp2011 year". brand "The report on the implementation of the promotion measures" report detailing the ten major initiatives of brand promotion in the first half of KingCamp2011 and the preview of the brand promotion plan for the second half of the year. Distributor Hot debate.

In the autumn and winter ordering meeting in 2011, the KingCamp brand promotion department released ten major initiatives in brand promotion, including ten aspects: media dissemination, distributor promotion and interaction, store image, membership management and theme activities. Promotion efforts, with the news, fashion, automobile, travel, photography, nature, and other types of graphic magazines to achieve friendly and cooperative relations, with new forms and rich contents to occupy the minds of readers; 3, April, KingCamp joined hands with dealers in the Shenyang Xing long family, Jin Yuan new Yansha shopping malls and Gome sports, and opened three outdoor promotional activities, including "games to go outside, learn how to love" brand activities. The activities of integrating games, raffle, hip-hop and hiking show aroused consumers' enthusiasm for participation. In May, KingCamp Tianhong mall opened its shop, opened sixth generation store images, opened the KingCamp sixth generation store image era; June, the KingCamp Family membership system started trial, members could exchange new products for outdoor equipment, and could participate in different subject activities. After six months, the brand promotion department made a comprehensive review of its promotion results in the spring and summer ordering conference in 2012: in the first half of 2011, KingCamp increased the print media. {page_break}

When talking about the effectiveness of the ten major initiatives in brand promotion, the KingCamp promotion department focuses on the 2011 Annual theme activity - "KingCamp2011 China's 10 largest family adventure travel Holy Land". The event is co sponsored by KingCamp and the two major media, DEEP China scientific expedition and Sina travel channel. It aims to create the most influential outdoor activities in urban families. Up to now, two months since the start of the activity, the number of netizens has been close to 10 million people, and more than 300 netizens have uploaded family stories. Netizens have recommended more than 200 holy places.

On the basis of good communication in the first half of 2011, KingCamp will focus its efforts on brand promotion in the second half of the year in store image, membership system and theme activities. In the second half of 2011, KingCamp will fully implement and promote the sixth generation terminal image, vigorously promote the perfection and comprehensive operation of the KingCamp Family membership system, and hold the curtain down and landing activities of the large-scale selection campaign of "China's 10 largest family adventure travel Shrine". At the same time, according to the market situation, the big communication plan will be launched in time to launch a new round of brand promotion offensive.

The full implementation of the KingCamp brand promotion plan has doubled the confidence of the participating dealers. "I am very optimistic about the development of KingCamp brand, and I am looking forward to KingCamp's brand promotion strategy in the future!" said a KingCamp dealer from the north. "I hope to go with KingCamp to meet the outdoor industry's take-off."