Matchmaker Marketing: Seize The Demand And Grasp The Selling Point

A good one.

The matchmaker occupies an important position in the marriage system of China. Meng Zi put the "parents' fate and matchmaker's words" in the same important position.

The natural economic form of the feudal society restricted people's labor, education and entertainment to the family. "The sound of dogs and dogs is heard and people die to their old age", so they are very estranged from each other, which makes parents do not know each other's family members.

Therefore, even though the children in their families have grown up, they do not know which one needs to marry a daughter.

Feudal custom has caused people's shyness psychology in courtship. It is one of the most important characteristics of feudal society to want to get a spouse not to speak openly. It is equal to ignorance and ignorance. To entrust him (her) to ask for music is an important form of expression of courtship in feudal times. It is best for a matchmaker to mediate.

A good matchmaker can make the general people stand out from many competitors. This marketing skill is worth learning by marketers, and it is also a marketing worthy of reference for marketers.

First is consumer insight:

In addition to the "sensory" requirements of "congenial" and "eye to eye", girls are most valued when dating.

What is the shape of a young man? Is it tall or not?

Second, what is the economic condition? Is the job good or not? The salary is high and the future is good.

Look at how matchless matchmakers are. Just three sentences are not vague: one word, one face, one face, one job.

There is no nonsense, but girls are most concerned about it.

Next is the selling point expression:

The girl is in good condition, while many people are good at media and other young men's looks.

How can a girl feel that this guy has the best conditions to stand out among many competitors?

This is actually the same problem we often encounter when we do commodity marketing: how to make consumers more interested in our products when the products are highly homogenized.

We analyzed how the matchmaker talked about the selling points of young men:

As for the size, it is no less difficult than when we were young. Nowadays, when children are young, the handsome boys who are full of nutrition are everywhere. 1.78 meter of the heads are not really any advantages. 1.81 meter meters and nine are gone, but the wonderful thing is that they have added an attribute: the standard height of the Chinese people.

Whether high or low, we are the most standard.

As for the appearance, it is a standard of different opinions in the eyes of the lover. Andy Lau has some people say ugly, so Momoka Ezu is not the key point. The key point is that the MaggicQ in the back is at first sight.

The girl thought in her heart that such a big Belle such as MaggicQ must be very handsome. If you think about it again, Momoka Ezu is pretty pretty. This guy should be good.

As for the work, first of all, the words "the top five hundred enterprises in the world" have created such an illusion in the hearts of the girls: they are dressed in western style, have a great temperament, are fluent in English and go to work in the top-level office buildings such as Jinmao Tower.

The second half of the sentence, "a young man in charge of Shanghai and two districts in Wenzhou", will make the girl feel that this young man has a unique future in his work. Maybe he has a little salary now, but the future is very good.

After the spread of the matchmaker's package, the girl felt good about the young man, and then promised to meet the boy for a meal.

At this point, the matchmaker's work will be finished.

Of course, after the matchmaker matches the two people, they will not succeed in looking at their own skills.

The matchmaker introduces two young people who do not know each other, and helps the right people to connect. The marketing personnel also introduce the same product or service to the right object, so that the other party can get the use value.

Matchmakers should master a lot of information about unmarried young men and women; marketers should also understand products and understand customer needs.

Matchmakers should gather information from the information base to decide which guy and which girl are the most suitable; marketers should also decide which groups are potential customers and which should be abandoned.

The matchmaker should pay attention to speaking skills when introducing the two sides' knowledge, so as to facilitate meeting and communication. Marketers should also pay attention to speech and questioning skills, so that potential customers can be relieved, understand and accept products and become real customers.

In these respects, there are many similarities between media and marketing.