Yang Shibin: 5 Years' Persistence And Transformation Of Needle Expo

In the same season, the same conference room was also an interview with Yang Shibin, President of the China Knitting Industry Association, which opened a prelude to a new round of China International Knitting exposition. There are still more than 3 months to go before the exhibition. What can we expect in these 3 months? Yang Shibin elaborated from the height of the industry.

from high speed Efficient

China International Knitting fair is the fifth session this year. The 5 years spanned "11th Five-Year" and "12th Five-Year". It is also a characteristic 5 year development of China's knitting industry.

"2005 and 2006 are the turning points for the development of the knitting industry. In the past two years, knitting has surpassed the weaving completely. China International Knitting Expo It will be born in 2007, and it will keep pace with the rapid development of the industry. Yang Shibin said. He used the "high-speed" two words to summarize the development trend of the knitting industry during the "11th Five-Year" period. According to the data, at the end of 11th Five-Year, the proportion of knitted products in three major fields, such as clothing, decoration and industrial use, had been greatly improved, accounting for 55% of the proportion of clothing, accounting for 15% of the proportion of decoration, about 20% of the total industrial value, and 13 million 500 thousand tons of fiber processing, accounting for about 41 million 300 thousand tons of total fiber processing in the textile industry, while China accounted for half of the world's fiber processing. In this way, China's knitting fiber processing accounts for 1/6 of the world's processing capacity. 1/3 During the "11th Five-Year" period, China's knitting industry has also developed a number of superior enterprises and industrial clusters, which are often the highlights of the knitting Expo.

Despite the outstanding achievements of the knitting industry during the "11th Five-Year" period, Yang Shibin also pointed out that the rising cost of labor and the intensification of competition with neighboring countries led to the transformation of the industry in 12th Five-Year. In this regard, Yang Shibin said: "11th Five-Year is the rapid development of" 12th Five-Year "should be efficient development.

In Yang Shibin's view, there are several ways to achieve effective development. First of all, the adoption of Industrial chain The way to cooperate is to shorten the production cycle, increase production efficiency and reduce production costs. Secondly, improve the production efficiency of enterprises. Yang Shibin said that in 2005, the per capita labor productivity of the industry was 169 thousand and 600 yuan / person, increased to 316 thousand and 300 yuan / person in 2010, and the goal of 12th Five-Year is to reach 600 thousand yuan / person.

Finally, improve the efficiency through the change of marketing mode. In Yang Shibin's eyes, the time has come for China to change its business model. "Many things in China are more expensive than foreign countries. Why?" It's about marketing mode. " He suggested that in the future, in the process of improving the marketing network, we should consider developing network sales. As for the knitting industry, socks (especially men's socks) are very suitable for online sales, because standardization is very high. Yang Shibin believes that Internet sales will have a greater impact on the industry in the future.

In 2011, China's knitting industry entered the opening year of 12th Five-Year. It is facing improvement. What kind of changes will China's international knitting fair to be completed in the next 5 years?

5 years of knitting Exhibition

As the lead of the China Textile Industry Association, the China Knitting Industry Association and the China Textile Industry Association have devoted their efforts to the professional exhibition. This year's China International Knitting exposition carries great expectations, because both the industry itself and the exhibition are all on the historical node of the upgrading stage.

Yang Shibin, as the leader of the industry organization, will not only follow the rules of the exhibition itself, but also integrate the ideas of the future development of the industry. Perhaps this is the brand mark of the China Textile Industry Association's exhibition. Compared with some purely commercial exhibitions, they emphasize the industry.

"For this year's knitting exposition, I have several ideas: first, I hope to tilt the knitted garments and coat; second, strengthen regional cooperation; third, strengthen the agency system." Yang Shibin said. His ideas are based on recent trends in the industry. He believes that the trend of knitting is becoming more and more fast. Sweaters, outdoor clothes and casual wear are becoming more and more colorful. These products will also become the focus of this knitting exhibition. The exhibition scale of the upstream products, which has a large share of the exhibition, will be compressed this year and the area of the downstream products will be expanded. However, there is no need to worry about the audience concerned with knitting materials, because the China International yarn Exhibition (Qiu Dong) will be held in the same period. The two exhibitions were once divided into two parts, and now they are determined to tie them together, because the yarn exhibition can find more effective customers through knitting exhibition, and the knitting exhibition can also promote the cooperation of the industrial chain through the yarn exhibition.

In addition, as far as exhibits are concerned, Yang Shibin has another idea, hoping to further subdivide the products. The August China International Knitting exposition held in Shanghai will focus on T-shirts and other large underwear, socks and other knitwear, while highlighting the collaboration of the industrial chain. Bra and underwear will be displayed mainly in Shenzhen underwear exhibition held in May each year. This distinction is also based on regional characteristics. Small underwear is more concentrated in Guangdong. But what remains the same is that it will continue to emphasize the contribution rate of science and technology and highlight the application of scientific and technological achievements in the industry.

At the same time, according to the characteristics of different products, Yang Shibin plans to organize the knitting Expo to become a platform for the industry's popular trend. These trends will explain the wonderful use of various raw materials in terminal products.

In terms of regional cooperation, Yang Shibin hopes to further cooperate closely with Europe, Japan, South Korea and Taiwan, China. As part of the domestic trade, the scale of the Taiwan Pavilion will expand. "The development of Taiwan's knitting industry is also good. Some large knitting enterprises such as Ru hung and Xu Kuan (in the mainland called Xu Rong) have set up factories in the mainland." Yang Shibin added.

For the first time this year, the knitting exposition proposed "strengthening the agency system". It seems to reporters that Yang Shibin is worried about the current state of the industry. This concern mainly comes from the international market. "Our competition with Southeast Asian countries is intensifying, especially in the field of clothing." Yang Shibin said that because of the high labor intensity of clothing and the low cost of labor in some Southeast Asian countries, and after the financial crisis, the appreciation of the RMB continued to rise, while the Vietnamese shield and so on were devaluing. The comprehensive cost of exchange rate and labor force in Southeast Asia was 25 percentage points lower than that in China. At the same time, the production efficiency of these countries has increased by 20% in recent years, and their international competitiveness is approaching with China.

From the point of view of importing countries, "in the past 20 years, the price of the US terminal market has hardly changed, and during this period the wages of Chinese labourers have risen tens or even 100 times." Yang Shibin said that in view of the above reasons, order transfer is inevitable. The international competitiveness of Chinese clothing is facing unsustainability. This is due to the limitation of resources supply, and on the other hand, it is also due to the further expansion of market share. Yang Shibin said: "now we have a 34% share in the US market. The United States is a country that emphasizes pluralism. It is very difficult to expand the share, because they do not want to have Chinese clothing on the street, for fear that they will affect their culture. The market share in Japan has reached 90%, even if it reaches 100%, the increase is limited.

External pressure, internal also. For example, Carrefour, WAL-MART and other multinational companies in China also pose a threat to China's retail terminals, because they are trying to grasp the pricing power.

It is precisely because of the mission of promoting the industry to become more prosperous. Yang Shibin hopes and believes that China International Knitting Fair will take 5 years as a starting point and achieve a leap. He said: "originally planned to expand to two pavilions this year, but the new exhibition hall of Shanghai New International Expo Center has not completed the construction period, and the homespun exhibition held at the same time must ensure the size of the 10 galleries. But it will be a definite expansion next year, and I also hope that the yarn exhibition will expand together. In short, there will be great changes in the exhibition. "