Brand Differentiation Is An Effective Way For Shoe Companies To Cut Into The Market.

July 15th, in footwear industry In the market competition, facing the increasingly serious homogenization phenomenon, Shoe enterprises We should be strong in hand. industry It is impossible for us to stand out and let the brand stand alone. Only shaping brand differentiation is an effective shortcut to enter the market. In recent years, although many footwear brands have emerged in the footwear industry, most of them have problems of imitation. Some brands lack the connotation of their brands. They blindly imitate the competitors' marketing mix, obscure the brand positioning and lose the attraction to consumers. Similar products, prices, image, and even a similar marketing strategy, this unhealthy trend led to the decline of the footwear industry, and made many shoe companies struggling to break through a more difficult environment of survival.

Especially in the competitive leather shoes industry, all kinds of brands occupy the whole market. After considering this dazzling product, it has spanmitted many problems of the domestic leather shoes brand, with a single style, rough quality and poor service. The whole market of leather shoes consumption is depressed. Until the emergence of He Jinchang's brand, the market has regained its vitality in the past. With a high-profile attitude, it created the first step in China's men's growth.

At the end of the last century, Mr. Jinchang, the father of the heightened shoes in China, invented the inner heightened shoes. The invention was awarded the national patent certificate by the State Patent Office. That is to say, in the same year, Mr. He Jinchang founded the first domestic shoe raising brand in China and named it "He Jinchang" with his own name, with his reputation as the guarantee of product quality. Since its birth, He Jinchang's shoes have been destined to become the objects of imitation. It not only opened up a new market place for the one side, but also held up all dreams of growing up.

In order to change the world's rough idea of Chinese leather shoes, he added shoes in Jinchang, focusing on the shaping of quality, and resolutely set up the only professional production factory in China. He Jinchang's inside shoes increased by the principle of physical increase, invisible interior heightened design, the outward appearance does not increase the mark, has the vertical increase effect, the product heightens the height 5.5CM-13CM to be different, the entire pad enhances the technology to make the wearer more comfortable. In terms of production and production, He Jinchang's shoes are featured in the selection of top grade calf skin. YISHION's hand-made style is carefully crafted and integrated into fashion trend design elements. Every month, thousands of products are developed independently. The styles are divided into suits, business casual, sports shoes, board shoes, men's boots, sandals, and super high quality seven series.

He Jinchang's heightened shoes alone decided the success of the brand. By satisfying the needs of the increased customer group and attracting the consumer market with the ingenious product personality, this difference creates business opportunities and holds unlimited market potential, so that the brand will always remain invincible in the competition. There are more than 300 stores in He Jinchang, which are exported to many countries and regions in Europe, America, Japan and Korea. He Jinchang's shoes have also launched a special franchise chain store. With unique product advantages and strong regional protection policies, the company monopolized one side's business and opened a shop with a success rate of 98%. In Jinchang, the heightened shoes have been far ahead of the industry's competitive runway.

The shoe in Jinchang is one of the brands of Changfeng Footwear Co., Ltd. of Guangzhou, China. It is known as "China's high shoe king" and "national patent professional production plant". It is a private enterprise integrating design, development, production and sales. It has been 16 years since its development. As a mature company, the Changfeng shoe industry has the pursuit of super class management team and high quality workforce. Many senior shoe designers and advanced production machinery and equipment have annual capacity of about 500000 pairs. The products are not only throughout the country, but also exported to many countries such as Europe, the United States, Japan, Korea, Singapore and so on, and are well received and recognized by the vast number of consumers.

Nowadays, the shoes in Jinchang have become popular among the people. The brand will continue to adhere to the footwear concept of "wear comfortable and durable". It will create a new height for all men to create exquisite shoes with high inner strength, and create a larger market space for consumers, so that the brand will take the lead in the competitive market.