Red Shoes Are In A War Of Words.

Brand patent competition, this time is " Red Shoe "

In April, the famous shoe brand Christian Louboutin sued the equally well-known luxury brand Yves Saint Laurent, claiming that the legendary brand violated trademark rights and produced Louboutin patent "red bottom shoes".

However, a spokesman for YSL said that "red bottom" could not be regarded as a patent for Louboutin. It is a common practice to use red as the color of the sole. Dating back to a long time ago, his majesty Louis Xiv wore leather shoes with red shoes in seventeenth Century, and then to the classic fairy tale Movie Wizard of oz.

Historically speaking, red shoe has always been a symbol of rights and identity. In the Louis Xiv era, only Noble man To make the heel red. Red dye was expensive at that time. It was made from a cochineal insect from Mexico, and only the nobility could afford it. Later, the French Revolution slowly faded out of sight.

Two centuries later, the Danish writer Hans Christian Andersen was " Red Shoe The history has added a great deal of color. In his story, "The Red Shoes red shoes," the beautiful and lovely girl has been dancing with magic red shoes, and has never stopped to take off those red shoes.

In 1939, the release of Wizard of Oz further strengthened the magical connection between "little red shoes" and magic. Adrian, a fashion designer from MGM, explains: "red leather shoes with short round heads and short heels give hope and innocence to the dark zone during the great depression and World War II. {page_break}

In 1948, the story of red shoes was moved onto the screen. So far, it is still a classic bridge in classical ballet.

Look back at the lawsuit of Christian Louboutin and YSL. In fact, whether Prada or Steve Madden, every manufacturer can produce red shoe. The emphasis of Louboutin is not on the use of color, but that the "red bottom" has always been the most symbolic design of the brand.

Ever since the sex and the city was broadcast on HBO television, high heels with a cupboard have become the dream of most women. In the 90s of last century, the most popular footwear brand for women was undoubtedly Manolo Blahnik, followed by the emergence of Christian Louboutin in the following days.

What makes Louboutin so popular? The answer is, of course, a very recognizable "red bottom". Manolo Blahnik's shoes are beautiful, but people often find it difficult to recognize it as Manolo Blahnik. But when you see a red background, you must know that it is Christian Louboutin. In the past ten years, Louboutin's "red bottom" has been regarded as a symbol of women's status and status.

Although Louboutin has a long history of producing "red shoes", YSL has occasionally made red shoes since the 70s of last century. What is the development of the two brands' War of words? Let's wait and see.