Industry Discussion On Home Textile Market Channel Innovation

May 10th, China

Yang Donghui pointed out that while the domestic textile industry is speeding up technological innovation and brand innovation, channel innovation is also essential.

Today, with the elimination of homogenization of products and homogenization of marketing, distribution channels are changing.

First of all, the service capabilities of various professional markets are constantly improving, and the specialized market has become an advantageous platform for brand enterprises to expand their market channels.

Secondly, the emergence of circulation mode such as channel providers, agents and multi brand channel operators provides favorable conditions for the development of home textile brand enterprises and foreign trade to domestic processing enterprises.

China's home textile industry has great room for improvement.

Yang Donghui stressed that the home textile market at the same time should pay attention to the "subtraction", to learn to integrate the supporting resources.

While diversifying the home textile market, we must avoid "Marginalization" and have a strong sense of innovation. We must have the management concept of "new turtle and rabbit race".

The home textile market should also learn to try new marketing methods, such as the current popular micro-blog marketing, so as to avoid single channel mode.

Yang Zhaohua believes that the home textile professional market is still the main selling terminal of brand home textile enterprises.

In today's home textile business mode, the large home textile store is the arena with the largest number of consumers and the most important consumer. It is also the most important commercial platform for outstanding domestic textile brands to spread popular information, display brand fashion ideas and obtain brand market value.

But with the change of the home textile industry structure and the upgrading of consumption demand, with the intensification of competition in all kinds of circulation formats such as flagship stores, specialty stores, large fashion living houses, wholesale and retail supermarkets and network sales, and the relative increase of time cost, energy cost and physical cost of consumers, the home textile professional market is also facing great impact. Therefore, large home textile stores should make full use of their own advantages, disseminate fashion information, advocate the concept of fashion consumption and gather fashion consumption culture, so as to create a commercial form that can lead the trend of home textiles.

At the meeting, Li Xiaoping, Liu Da, a Chinese textile marketing strategy expert, made a keynote speech on the innovation of home textile channel and the breakthrough of retail terminal.