Crocodile Pformation, Jumping Out Of "Sports" To Make Clothes

In the summer of 2011,

According to Hu Zhenzong, assistant president of alligator, this year, the "gold alligator" casual fashion men's clothing will expand the national sales market. It is expected to expand 50 outlets this year. These sales outlets will include life hall and high-end shopping malls.

"The brand position of alligator will gradually change from sports life to fashion life brand, and the product will also shift its focus from sports shoes to casual fashion clothes."

Hu Zhenzong said that although casual shoes will continue to launch, but in recent years, the business men's wear market has gradually shrunk, fashion men's clothing space is huge, and the market capacity of women's clothing is also very good. Therefore, the market focus of alligator is to vigorously develop the leisure fashion clothing market.

According to the latest news from the media, Allen Wright, the shoe maker, will launch the "silver alligator" casual fashion dress this autumn and winter this year, and will be the rich product category of this year's silver alligator dress series.

Hu Zhenzong, assistant president of alligator, revealed that in order to make the style of terminal store coincide with the newly launched "silver alligator" fashion clothing product series, the two and second tier cities and some provincial capitals flagship stores, such as flagship stores, are gradually changing and upgrading their image.

As a result, the original products from these terminal outlets will gradually move to the three or four line, and some parts of the outlets will be sold in remote outlets, gradually digesting the original product line and truly leaving the brand of sports life and entering the fashion life brand.

It is reported that since last year's launch of the "gold alligator" casual fashion men's wear, the market reaction has been very gratifying. Therefore, shoe manufacturer alligator has decided to continue to push forward the group plan this year -- marching into casual fashion women's clothing.

At the same time, this year, the "gold alligator" casual fashion men's clothing will also expand the national sales market. It is expected that this year will expand 50 outlets, which will include life hall and high-end shopping malls.