Chinese Knitwear Designer Deng Hao "Flower Demon", "Nine"
Fashion designer NICOLE's red bias After graduating from the central Saint Martin School of art, Nicole Began to become a women's clothing brand. "Flower demon" The designer, though she has John Galliano, the chief designer of Dior, is the designer of the former Givenchy. Alexander McQueen , Julian McDonald , GUCCI group Stella McCartney, such a brilliant alumni, who came to the top stage of fashion from Saint Martin school and was taken to heart, Nicole called school a "crazy place". "Style is unique to everyone. There can only be one in the world. John Galliano Copies will not be appreciated. " Nicole said, "when a teacher commentate a piece of work, it will be encouraged even if it is a small feature. If copying, even if it looks very beautiful, it will not get a high score." So, at the Saint Martin Institute of art, every student in his style is only his own style. Nicole said, "for example, I like red, and even if other students like red, he will have his own expression when he uses red. Because he didn't want it to look like this. The style of Nicole That's because the central Saint Martin Art Institute knows that red Nicole. "
Nicole says teachers at the Saint Martin Institute of art like to have special characteristics Even if his ideas don't seem mature, teachers will encourage them to try. It is this kind of encouragement and recognition that each student will excavate his own country, nationality, even living environment and other creative materials in his works. Saint Martin graduated from the Academy of fine arts from 40 of the more than 100 sets of design works. Nicole's works stand out. "When watching the list results, many students questioned or considered unfair, and some even cried." Nicole explained, "we are wondering why some of the works are bad, but some of them seem to be very high, because the teacher's criterion is: is this creative work?" Therefore, even if some students' works are good, if they have better similar works, the best ones will be eliminated. The selection and awarding of graduation works gave Nicole great encouragement.
Nicole is obsessed with the world of color. This is the first impression of her "flower monster" brand. Coincidentally, Deng Hao, the design director of "flower demon", likes green, and insists on it for more than 20 years. "Eternal green" As the tone of the brand, the two of them formed a unique design style in such a sharp color confrontation.
Many people appreciate the "flower demon" because of its strong color and bold pattern. It may be that this feeling of sharp feeling in color contrast makes the consumers moved and gladly accepted. "I like Deng Hao's green." Pure and strong colors 。 Red with green Many people think collocation is more elegant. Nicole said with a laugh. "But we always use the love of flower patterns to penetrate, so that we can balance the collocation in visual ways, and combine weaving and knitting techniques to ease contrast and conflict."
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As Xie Ming, chairman of the enterprise, said in evaluating the cooperation between Nicole and Deng Hao, "why do we have to avoid such a perfect comparison?" In an interview with reporters, Deng Hao also said that keeping color preferences is also a clever use. Extension of color Different temperatures, hue and purity of red and green can be adjusted according to the fashion trend.
This classic Red and green Almost become "Flower demon" Brand color endorsement and visual signs. Nicole easily described: "we do not constrain each other in design and creation. On the contrary, I enjoy the shock and joy of this contrast."
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