Shoe Industry Ushered In Brand 2 Era

China is the largest shoe producing country in the world and the largest shoe consuming country.

According to the latest estimate of UBS, the consumption of shoes per capita will reach 2 pairs in 2012, and the consumption of shoes per person in China will exceed 2.5 pairs per year.

The total consumption of Chinese shoe products will exceed 3 billion pairs, increasing by more than 30% on the basis of the current 2 billion 300 million pairs, and the growth space will be huge.

China's footwear market is full of temptations.

However, there are many problems in the development of footwear enterprises in China, such as brand names.

Experts believe that with the improvement of living standards, the Chinese people's

According to the statistics of the United Nations Industrial Development Organization, China's shoe production accounts for 63% of the world's total.

In the past, China's small and medium shoe enterprises basically had lower cost and better development environment.

However, with the increase of raw materials, labor costs and appreciation of Renminbi, the footwear industry has been shocked.

There are obvious polarization in the industry. Large brand shoe enterprises rely on their own channels, resource advantages, and strong brand support formed by massive investment, enjoying the excess brand premium profits, while the survival state of some small and medium-sized shoe enterprises is not optimistic.

Some enterprises that are good at resource allocation, emphasis on innovation and brand management are becoming stronger and stronger. The overall strength of the stronger and the weaker are weaker.

From the present point of view, 20% of the brands occupy 80% of the market share. Because a large number of small and medium enterprises brands do not have huge funds and manpower to develop marketing channels, they are at a critical point of survival and they rely on traditional sales mode.

How to deal with the situation of competition and upgrading in the industry, how to create a strong brand, how should the shoe enterprises be applied to the new marketing channels and e-commerce?

In March 25, 2011, the second China footwear industry summit was held in the conference hall of the 1 World Trade Museum. With the theme of "changing the way of development and focusing on the era of brand 2", we invited all elites in the footwear industry chain from production to brand marketing, from sales channels to network channels, and all the heavyweights gathered together to talk about the development of the industry.

The summit was held at the same time as the Tenth China (Guangzhou) International Footwear Exhibition.

Qian Jinbo, chairman of Red Dragonfly Group, Zhang Huarong, chairman of Huajian group.

The "China footwear summit" will take the revitalization of the national footwear industry as its responsibility, and create a high-end footwear summit in China. It aims to build a communication platform for the footwear industry in the increasingly competitive footwear industry to exchange information, communicate, integrate, interact with each other and share successfully.