"Buyer Integration Into China" &Nbsp; Fashion Buyer Forum Held In Beijing

In March 28, 2011, the nineteenth China International Clothing and Accessories Fair (CHIC2011) was unveiled in the spotlight. At the same time, as one of the important activities of the exhibition, the CHIC2011 China clothing business forum, the annual conference of China Fashion Buyer forum and clothing distributors and retailers, also appeared in Beijing China International Exhibition Center (New Museum).
This forum is sponsored by the China Apparel Association, the China clothing distribution retailers Joint Conference Secretariat, and is fully co organized by Shanghai soya Fashion Co., Ltd., with the theme of "buying buyers into China", guided by on-site practice, based on market theory, integrating domestic and foreign professional wisdom, and jointly discussing the hot topic of the industry -- "buyer mode" in the domestic clothing market. The development trend of the field is to guide the distributors to respond to the changes in the terminal mode of the market, and to innovate the business operation mode of the industry. It is a grand gathering of the fashion dealers' elite management and management, and is the forefront of dealers' future wind vane.

Outlook 2011 China's clothing development trend
2011, what is the direction of China's macro economy? What is the development trend of China's garment industry? Where will China's clothing business go? How should clothing distributors grasp economic opportunities? These are the core concerns of many CHIC participants. In this business forum, the leaders of China clothing association will make a deep interpretation and speech on this topic at the height of the whole industry.
In 2011, China's macro economy smoothly shifted from "11th Five-Year" to "12th Five-Year". China's garment industry has also made rapid progress in the new round of financial crisis, which is a good time for China's garment industry to continue to exert its strength. But we can not ignore the hidden worries behind the prosperity: the international luxury brands have further conquering the cities in China; the rapid expansion from the first tier cities to the second tier cities, and even the three or four line cities are also showing up; further squeezing the commercial space of Chinese local brands. Chinese clothing industry Terminal mode innovation and industrial transformation and upgrading have a long way to go. Opportunities and challenges coexist. What is the future of Chinese clothing enterprises and what will they need for terminals? This will be a great feast of precise interpretation and summit dialogue.

　　 Buyer Way of development VS buyer in China
Du Yuzhou, President of the China Textile Industry Association, said that in the current fashion industry, buyers are a new special group. They bring the best products of the designers to the most high-end customers. They are bridges between brands and consumers. They are the masters who can best influence the trend.
Buyers, as the prevailing market operation mode of international clothing terminals, have developed rapidly in Japan. When the traditional commercial terminals such as Japanese department stores and franchised stores are showing signs of decline, the performance of buyers' integrated stores is increasing. In this forum, the organizers invited two senior Japanese buyers from Shimada Koji and Kamatsu Yasuhiro to study two topics of "Japan's model reference" and "buyer skills sharing - commodity planning techniques". {page_break}
Learn from each other and lose your step. In Japan, how to achieve rapid implant in the existing Chinese garment terminal mode is a topic that we must consider.
"Yi Gu" is an intellectual women's clothing brand of Shanghai's Sao Ya Fashion Co., Ltd., a partner of this forum. In the operation of the "Yi Gu" brand, the buyer mode was introduced, and the commodity department was set up. The department completely subverted the "control" and "deployment" functions, and extended to the design proposal and proposal, extending back to the later period of shipment. The strategy of entering and retailing is to monitor the overall business operation of the "Yi Gu" brand with the uniqueness of the buyer's function and bear the overall gross margin control of the "Yi Gu" brand, so that most of the brand's stock problems are not becoming the burden of the enterprises. In this forum, Ms. Wu Hongkun, general manager of Sao Ya Fashion Co., Ltd. in Shanghai, and MS. Zhang Yan, director of the Sao Ya fashion limited company in Shanghai, director of the original commodity and marketing department of "UNIQLO", will share with you on the "classic case analysis of the integration of buyers into China".

Buyers integrate into China
In the clothing business operation, the "buyer" starting from the product virtual operation mode, higher than the brand virtual operation constraints, so as to weaken the existence of the product, but also is the best platform for using the product itself to manage itself. In a sense, their behavior has accelerated the promotion of all kinds of clothing to scale production in China. The strength of destruction is the direct power of buyers to form the brand market. Therefore, the buyer is known as the founder of the next myth in China's clothing industry.
In China, buyers have been refined into two concepts: clothing enterprises, buyers and business buyers. They are also gradually accepted by brand enterprises and commercial terminals. How to adapt to this trend and guide the fashion buying mobile phone system to "test the water" at the clothing terminal has become one of the requirements of the new mode of the industry market.
Considering the changes of China's apparel terminal, the potential brands of China are becoming butterflies and international brands are coming. But the common feature of the two is that the strength of the brand is increasing. This change signal tells us that China's clothing business needs the intervention of buyer's mode.
For this reason, the organizer will also invite Chen Peng, Yao Xiaoyun, Shao Ligang and Zhou same domestic buyer training experts who have long experience in overseas buyers and engage in research on commercial terminal mode in China. Combining theory with practice cases, we will integrate "buyers into China" on the topics of ingenious construction, optimization of profitability, support for retail sales and interpretation of fashion trends. "Multi angle, three-dimensional introduction and experience sharing. They will intercept the essence of overseas buyer models such as accurate ordering, merchandise tracking, commodity planning, information feedback, and timely analysis of data. Combined with the main domestic market terminal modes such as domestic clothing agency and trusteeship mode, we should innovate the "Chinese style buyer model" that is suitable for the domestic market, so as to realize the innovative thinking of "buyers integrating into China".

In this era of information explosion, various models and theories emerge as the times require. It is worth our deep consideration and research. We believe that through the holding of the China Fashion Buyer forum, we will introduce a new mode of thinking for the development of the terminal market of China's clothing market, and launch a speculation on the development of the terminal mode of the industry.