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Exhibitors Knowledge &Nbsp; Details Decide Success Or Failure.

2010/12/27 16:25:00 48

Booth

The choice involves the location and size of the booth.

The selection of booths is usually based on the direction of the movement of people in the entire venue. The booth area is usually 9 square meters.

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Booth.

The special booth is also known as the free exhibition area, which means that the booth area exceeds 4 or more than 4.

standard

Booths, special booths, enterprises can only schedule the surface area, other decoration can be based on the characteristics of the company's products,

market

Location

The arrangement of activities during the exhibition is determined by the enterprise itself.

This kind of booth can fully display corporate culture and publicity.

brand

The idea is very helpful for setting up the overall image of an enterprise.

Exhibition booth

It is a window for enterprises to display business practices and product characteristics. The booth arrangement with individuality and visual impact can make enterprises stand out from many exhibitors.

The basic task of exhibition design is to help enterprises achieve the purpose of exhibiting. The booth should be able to reflect the image of the enterprise and attract the attention of the audience.

stay

Exhibits

On the choice, we must choose the exhibits that can embody the advantages of their products. The quality of exhibits is the most important factor for exhibitors to impress the audience.

There are three principles for selecting exhibits, namely, pertinence, representativeness and uniqueness.

Pertinence means that exhibits should conform to the purpose, policy, nature and content of the exhibition; representativeness means that the exhibits should reflect the technological level, production capacity and industry characteristics of the enterprise; uniqueness means that the exhibits must have their own unique characteristics, and can be distinguished from other similar products.

In the way of display, the exhibits themselves do not show the whole situation and display all the characteristics of the products in most cases. Generally, they need charts, data, photographs, models, props and so on.

model

Or the narrator and other real objects, with the help of decoration, cloth, lighting, audio-visual.

equipment

And so on, to illustrate, emphasize and render.

In the staffing, the quality of the staffing determines the success or failure of the exhibitors in the exhibition. The ability and display of the staffing of the enterprises reflects the position of the enterprises in the industry.

In particular, the affinity of body language, dialogue and knowledge of service personnel is very important to the success of exhibition. Service personnel should communicate with the audience as much as possible to achieve the interactive effect when distributing information.

The staffing of the exhibition booth can be considered from the following aspects: first, the personnel of the relevant departments are selected according to the nature of the exhibition; second, the number of personnel is determined according to the size of the workload; third, pay attention to the basic qualities of personnel, such as appearance, voice, character, initiative and so on; fourth, strengthen on-site training, such as professional knowledge, product performance, presentation methods, etc.

Exhibitors can still be there.

Exhibition

Carry out new products during the period

Release conference

This is an effective way to develop new customers on the basis of stabilizing old customers. Besides, creating a relaxed and pleasant negotiation environment is also helpful to improve business success rate.