Huang Wenyuan, Chairman Of Hualian &Nbsp & KAM Co., Ltd.

Here is another little story.

Huang Wenyuan came to Beijing to report on the work of the China Textile Industry Association. He plans to create an innovative platform for garment accessories in Bao Gai town.

In the meantime, when Shi Xiaodong, President of the Dayang Garment Group of Dalian, came to Beijing to work on a dinner party, President Shi Xiaodong inquired about the situation of Hualian accessories like strangers, and indicated that he had the opportunity to cooperate with him, and to get through the boss's call on the spot.

The answer on the phone was unexpected. He had been using the accessories of Hualian.

Huang Wenyuan: if the "enterprise" of an enterprise falls short of "people", it will remain "stop".

In the early 80s of last century, the clothing industry of Shishi began to become active. When many people joined or joined the army of clothing manufacturing, Huang Wenyuan, who was in Hongkong and his ancestral stone lions, took another way to focus his attention on the small buttons.

In 1981, Huang Wenyuan and several like-minded shareholders set up a button factory, specializing in the production of buttons for stone lions clothing enterprises.

With the constant updating of Shishi clothing style, the follow up of buttons should keep pace with the times.

At this point, Hualian started a clear goal and always placed talents on the first line of enterprise development.

Huang Wenyuan is a man of deep strategy. He thinks that the word "enterprise" is mainly "human". The lack of people is left behind. The survival and development of enterprises can not be separated from talents.

When he was looking for talent and thirst, an engineer who made many cannons for many years attracted his attention.

In all respects, the engineer is an unqualified talent, but through many contacts, the engineer is worried that if the enterprise fails, it will not be willing to work in the Hualian.

So Huang Wenyuan made a bold decision to pay the engineer a large fee according to the prevailing prices. It was said that the cost was calculated according to the prevailing prices.

Dozens of engineers rushed to Hualian and passed on to Shishi.

The value of talents has made Hualian's leading position. Hualian now has more than 30 patents, including zinc alloy, Seiko electroplating, polishing and other technologies in the leading field of world counterparts, filling the gap.

The "four in one" buttons produced by them are famous for their high technology content, difficult technology and new styles.

A similar company in Japan has been stared at this technology for a long time, but in the end it has no fruit. They will buy Hualian at the price of 300 million yuan. After careful consideration, Huang Wenyuan said, "people can't have no pursuit. Money is important, but it is not everything."

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Huang Wenyuan: "I make buttons the most distinctive, and customers will choose my products."

Huang Wenyuan said humorously, "we can't do anything, we can't do anything. We can only do some button business. We can only do some buttons business." (laughter), the rate of return on clothing is high, but there are also high risks. If we don't keep up with the market trend, we will face a crisis of survival. The business of buttons will look small, but as long as there is clothing production, we will definitely need buttons. I will make the most distinctive of my buttons, and he will definitely choose the products I produce, so the risk will be much smaller.

In the brand management, Hualian "KAM" closely followed Japan's "YKK" in the world's second place, only in Guangzhou's middle and big clothing market on the distribution of their 183 households, "dripping water, grain rice into a basket" is the truth.

Careful people found that all the clothing market in the country has the shadow of the Chinese Union button.

To Yiwu Small Commodity City, it is very difficult for you to find professionals who do not know Hualian button.

"The positioning standard of clothing depends on the grade of excipients". This is the conclusion of Huang Wenyuan. A famous clothing and button material must be a high standard and match with it. Nowadays, the famous brand "KAM" of Hualian has become the excipient choice of many top brands in the world.

The earliest traders in Hualian button were a group of Wenzhou businessmen who saw their value and potential through cloud and fog when they saw a distinctive button in their market.

So they took the lead in contacting the Hualian and signed the agency contract, which opened up the precedent of Hualian marketing with the eyes of Wenzhou people.

According to Huang Wenyuan, there are no affiliates who cooperate with them, and the more they get together.

Relying on Hualian button to get rich, with tens of millions of assets of the affiliate sales of hundreds of people.

In the domestic market, Hualian's excipient is a hot commodity, not only refers to the selling of its products, but also if the Chinese professional accessories market does not go in, it shows that the market is still not enough. Now, some accessories market has taken Hualian as a billboard for investment promotion.

"To make my own mold, my profit is at least three or four times that of my home."

Buttons are the supporting role of clothing, but also intermediates, which do not directly contact with consumers.

According to Huang Wenyuan, "KAM" now has more than 200 high-end equipment such as injection molding machines and Italy finalized flower machines. Enterprises with such strength are rare in the world, after Japan's "YKK".

In the clothing industry, the lowest price of clothing is "Yuan", while the price of buttons is accurate to "points". The cheapest button is 5 cents.

In the early days, there were so many styles. The mold bought was almost the same.

Huang Wenyuan's train of thought is innovation.

Innovation is mainly based on mold innovation, "people without me, people have my essence", "a button profit is very low, and I use my own mold, the product has its own characteristics, the price of natural sell well."

If someone else sells a button to earn a penny, my profit is at least three or four times that of them.

A button makes such a big article, so I have to admire the wisdom of this button king, and Hualian has been identified as "China famous trademark" by SAIC.

Faced with his achievements, Huang Wenyuan is not satisfied. His next step is to export the brand to the high-end garment factories in Europe, to become an internationally famous brand, and enter the top brand clothing market. The road ahead is not smooth, but Huang Wenyuan will continue to go on.

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Under the financial crisis: "gadgets" pay attention to increasing the added value.

Many clothing and footwear enterprises are facing the "severe winter" of the industry. The Fujian Shishi Hualian Garment Accessories Co., Ltd., which produces accessories, has been making full efforts to complete the order at home and abroad.

"At present, we are not affected by the international financial crisis. This is because we have been adhering to the" gadgets "of small buttons and hardware for more than 20 years, so that the competitiveness of our products has always been the leading position in the country.

Chairman Huang Wenyuan said.

At the beginning of the founding of the Chinese textile and clothing city Shishi in 1981, Hualian was committed to producing unremarkable accessories such as buttons.

The temptation of industrial expansion has changed many of the enterprises at the same time, but Hualian has no choice but to play a supporting role.

Today, Hualian produces more than 60 tons of products, ranking in the domestic high-end accessories market. The company has more than 3000 employees, and more than 2000 employees of the supporting production enterprises. After winning the famous trademark in 2006, it is also eligible for procurement by the United Nations this year.

China's clothing exports have been "big and thin" for a long time, and some small and medium-sized enterprises even rely on export tax rebates for their living.

In the second half of this year, the market of western countries continued to slump, and some garment export enterprises in China were struggling with marginal profits.

By contrast, the added value of high-end accessories is much more abundant.

"The top grade bags of tens of thousands of dollars in the world must be Japanese products.

How can a top grade suit worth more than 10000 yuan be used for a few cents and a button? "Huang Wenyuan said," the key to increase the added value of buttons, zippers and other gadgets lies in the creativity and quality of the product.

Over the years, Hualian has taken the road of technology introduction, digestion and innovation, integrating international advanced technology and equipment with domestic talents' technical advantages and labor advantages, and continuously improving the technical content and added value of excipients.

The company has more than 200 of the world's most advanced injection molding machines, stereotypes flower machine and other equipment, but Huang Wenyuan believes that Hualian's core competitiveness is not the advanced equipment, but can independently develop mold, more than 100 technical personnel of the mold factory is the enterprise's "heart".

"The core of production excipients is the research and development of mould. The advantage of powerful independent research and development ability is that we can do others can not do it."

Huang Wenyuan said, early do buttons, buy the mold almost, the style is so few, everyone's products are very close, grab the market can only kill each other and fight price war.

Only by developing their own mold can we get rid of the mire of homogenization competition and occupy the commanding heights of the market.

In the early 90s of last century, Hualian purchased the knack of "two times processing and molding" from Taiwan manufacturers with HK $500 thousand. Technical personnel further improved foreign moulds and changed them into two molding products. The yield increased from 70% to 100%, the production cost was greatly reduced and the market share increased rapidly.

In the past few years, there have been 100 plastic needle moulds in every row, and the organization of Hualian has succeeded in tackling key problems. Now, this new mold with more efficiency and cost saving is gradually replacing 50 traditional dies in every row.

Over the years, Hualian has developed more than 30 patent technologies in the production process of four buttons and glue needles.

It is precisely because of such advantages that people have no one and I have advantages, Hualian orders are constantly, and prices are usually about 50% higher than similar products in China.

At the end of last year, the national textile product development center and China Textile Information Center agreed to rely on Hualian to establish the textile industry (Fujian) garment accessories innovation center.

At the beginning of the founding of Hualian, export or indirect export was the main source, until the middle of 90s, there were no 1 salesmen.

At that time, Huang Wenyuan was at peace with danger, saw the great potential of the domestic market, and focused on promoting the development strategy of both domestic and overseas markets, and gradually established more than 100 distribution points in more than 60 large and medium-sized cities throughout the country, with more than 400 salesmen.

With the development of the domestic market, Hualian has doubled its production scale, and has successfully expanded to electroplating, metal fasteners and metal zippers in recent years.

Huang Wenyuan said that although Hualian has become a leading industry in China, its products are sold to more than 60 countries and regions, but there is still a gap between technology and brand.

However, with the continuous improvement of R & D capability, some products of Hualian are now comparable to the world-class brands, and are used for some high-end clothing and footwear in Europe and the United States. He hopes that Hualian will further enter the international top brand apparel accessories market.

What is unexpected is that the global financial crisis has brought opportunities for Hualian to directly and comprehensively enter the high-end market of international accessories.

Because of the decline in purchasing power, some European and American dealers have begun to look for Hualian to purchase cost-effective products.

If the added value of "made in China" is too low, once the fluctuation of export market will endanger survival, improve the quality of "made in China" and increase the added value of exports, it is the key for Chinese enterprises to cope with the global economic crisis.

Huang Wenyuan said.